Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
HREFLANG setup for Europe (in English) + .eu domain
-
We have been struggling to find answers since we launched our European website.
We have the following structure:
WEBSITE HUB
https://ecosmartfire.comThis works as a hub for our users. We show the url printed in our marketing materials. When someone lands in this URL, we check if we have a local store in the user's location and prompt the user to go to the right destination.
The default hreflang is:
LOCAL VERSIONS
https://ecosmartfire.com/us/en/ (United States)
https://ecosmartfire.com.au (Australia)
https://ecosmartfire.eu (Europe)
https://ecosmartfire.fr (France)We have no problems with United States, Australia and France.
The hreflang tags look like this:
EUROPE
https://ecosmartfire.euWe have two problems in Europe:
1. Language: the European store is available just in English
2. No hreflang: Europe doesn't have a hreflang that covers all the countries so we had to create lots of hrelangs pointing to the same location.The hreflang tags look like this:
... and the list goes on.
Do you think this is the right approach? Or should I just remove these European hreflang tags from the website code?
Thanks,
-
We used this same approach (except we are not using TLD, but instead are using directory paths for the regions). We have storefronts in US, Canada, Australia, United Kingdom, and EU. The hreflang tags are working very well for all the storefronts except EU.
In these other regions, for all of our key tracked search terms, our ranking page is one within the right region for, when checked by the Moz Rank Tracker using the corresponding Google search engine. And, none of the pages from these other regions are ranking in a Google US search. So far so good.
But, for Europe, only our US pages are ranking when I check with any of the EU country Google engines. And, The EU home page is ranking for some searches in the US, including right now it is showing as one of our organic sitelinks for our brand name search.
We also geo-targeted all of our properties except for two, on Google Search Console. Originally. That would be EU (because Google doesn't allow to target for EU, only for specific countries) and our US site (because we use our www domain in US with no directory path, and in Google Search Console if we geo-target that, it applies to all of our regional directory paths).
So, we changed our geo targeting recently, and targeted our EU property to Germany. We chose that because Germany is our largest market in EU. But this hasn't helped either.
Basically, all the available tools we know of (hreflang tags, GSC geo-targeting) seem to fail at targeting EU. It is a shame, because many brands have an EU site (rather than individual sites for each country). But we have not yet found an approach which works well.
-
Hi, this is something i'm looking to apply in the near future too - i was wondering whether you'd seen any positive/negative implications from using the above hreflang structure?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify Site with Multiple Domains?
Hey there! My client has a website on Shopify. I don't even know how to open this can of worms, but let me try. The site URL is: https://mobilityequipmentforless.com/ However, there is another (older?) URL that gets updated as the main site gets updated and shows the exact same content. It's a straight duplicate, but is it's own URL and doesn't redirect to the main site. https://www.powerchairrecyclers.com/ And this isn't the SITE.Shopify back-end site name that was used for set up initially. I just have no idea what's going on here. Not sure if it's a serious error that needs to be fixed, or if it's something weird with how Shopify work. Any insight would be immensely helpful. Thanks! Mike
Intermediate & Advanced SEO | | naturalsociety0 -
Does redirecting from a "bad" domain "infect" the new domain?
Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.
Intermediate & Advanced SEO | | gaiaslastlaugh0 -
Is there a benefit to changing .com domain to .edu?
Hey All! I'm wondering if there is any benefit (or if benefit could possibly outweigh the cost) to changing a domain from .com to a new .edu domain. The current .com domain has decent credibility already, and the .edu will have never been used before.
Intermediate & Advanced SEO | | frankandmaven1 -
301 Redirecting from domain to subdomain
We're taking on a redesign of our corporate site on our main domain. We also have a number of well established, product based subdomains. There are a number of content pages that currently live on the corporate site that rank well, and bring in a great deal of traffic, though we are considering placing 301 redirects in place to point that traffic to the appropriate pages on the subdomains. If redirected correctly, can we expect the SEO value of the content pages currently living on the corporate site to transfer to the subdomains, or will we be negatively impacting our SEO by transferring this content from one domain to multiple subdomains?
Intermediate & Advanced SEO | | Chris81980 -
Using hreflang for international pages - is this how you do it?
My client is trying to achieve a global presence in select countries, and then track traffic from their international pages in Google Analytics. The content for the international pages is pretty much the same as for USA pages, but the form and a few other details are different due to how product licensing has to be set up. I don’t want to risk losing ranking for existing USA pages due to issues like duplicate content etc. What is the best way to approach this? This is my first foray into this and I’ve been scanning the MOZ topics but a number of the conversations are going over my head,so suggestions will need to be pretty simple 🙂 Is it a case of adding hreflang code to each page and creating different URLs for tracking. For example:
Intermediate & Advanced SEO | | Caro-O
URL for USA: https://company.com/en-US/products/product-name/
URL for Canada: https://company.com/en-ca/products/product-name /
URL for German Language Content: https://company.com/de/products/product-name /
URL for rest of the world: https://company.com/en/products/product-name /1 -
Domain dominance
I've just started to work for a company who've purchased masses of domains with every conceivable permutation based on all their products with every extension possible e.g .biz . eu. .net (including .co.uk and .com of course). I have two questions: 1. Is it worth keeping all these (they want to add more) domains or let them expire? 2. All the purchased domains are online - is there any point (they redirect with a 301)?
Intermediate & Advanced SEO | | LJHopkins0 -
Domain name suffix impact on SEO
Hello there, We are about to launch a new website and were wondering what impact a specific suffix would have from an SEO point of view. We were thinking about going for a domain which ends in .london as oppose to .com We are based in London and sell world wide via our website. We are suggesting www.domain.london as oppose to www.domain.com I would appreciate your views... Thanks
Intermediate & Advanced SEO | | roberthseo0 -
301 redirect subdirectory to new domain
I'm planning on using 301 redirects to spin out a subdirectory of my current website to be its own separate domain. For instance, I currently have a website www.website.com and my writers write tech news at www.website.com/news. Now I want to 301 redirect www.website.com/news to www.technews.com. Will this have any negative impact on SEO? What are some steps that I can take to minimize these impacts?
Intermediate & Advanced SEO | | Chris_Bishop1