How do Nation wide business win Local?
-
Hi,
What is the methodology for a nation wide e-commerce site to win local searches?
If we take for example Flower Shops...
How do companies like 1800Flowers, ProFlowers compete locally for searches like "Flowers New York", "Flowers Boston" etc.?Should they create a dedicated page (or pages / articles) per area ?
Thanks
-
Tady to mají hezky udělané Květinářství Praha a hlavní strana je takto Rozvoz květin nebo jse mnašel ještě tuto stranku https://www.kup-kytici.cz/ a tady je to lokalizované na jednotlivé město rozvoz květin Praha
-
Můžete se také podívat zde, dělají Českou republiku a Slovensko a jsou pěkně sofistikované. Dodávají květiny i profily, ale je to místní podnik. https://www.flora-online.cz/ nebo https://www.kytice-expres.cz/ nebo https://www.kup-kytici.cz/ nebo na Slovensku https: //www.flora-online .sk / nebo https://www.kytica-expres.sk/ there are sites with a list of local cities and there is a unique text and offer on each page. Specifically, this page. https://www.flora-online.cz/kam-dorucujeme-kvetiny/ , je to správné řešení? Rozvoz květin Praha
-
Hi BeytzNet,
Typically, a national company is not going to be able to compete in the truly Local SERPs (the pack of pinned, local results). Those are generally populated with local businesses with a physical location in the city of search. For example, a search for 'send flowers nyc' returns a pack of local results like this:
The companies in those results will typically have a physical address in NYC, though the floral industry has a well-documented historical problem with spam, meaning some listings in the local results will be fake, unfortunately.
Typically, a national company without a physical location in a desired city is going to need to go after organic results rather than local ones. I've done a small amount of research of this industry in the past and what I recall seeing was either
a) A single page filled with every conceivable city name or zip code. Google states in their webmaster guidelines that they don't like this practice. Despite this, I have seen pages like this ranking, much to my surprise.
b) A set of pages for each conceivable city. Here again, I've been disappointed in the thin and duplicate content I've seen ranking with this tactic. Seems like Google's filters would catch this stuff, but I know I've seen it ranking and have been frustrated by the fact that the page I was clicking through to really had no real local component.
Is this the type of thing you're seeing, too? I'll be interested in the whole community's response on this one. You've asked a very good question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO - two businesses at same address - best course of action?
Hi Mozzers - I'm working with 2 businesses at the moment, at the same address - the only difference between the two is the phone number. I could ask to split the business addresses apart, so that NAP(name, address, phone number) is different for each businesses (only the postcode will be the same). Or simply carry on at the moment, with the N and Ps different, yet with the As the same - the same addresses for both businesses. I've never experienced this issue before, so I'd value your input. Many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Why do Local "5 pack" results vary between showing Google+, Google+ and website address
I had a client ask me a good question. When they pull up a search result they show up at the top but only with a link to their G+ page. Other competitors show their web address and G+ page. Why are these results different in the same search group? Is there a way to ensure the web address shows up?
Intermediate & Advanced SEO | | Ron_McCabe0 -
Recommendation for Small Business SEO
I'm trying to find a company that can provide SEO services for our small business. We have a limited budget, $500 a month or less. We have staff that can do much of the work in terms of correcting content issues, changing content, etc. However, I'm not an SEO expert and we need someone to help us by understanding where we are now and providing ongoing guidance on what we should be doing to improve and also in helping with execution where possible and/or necessary. Can anyone recommend a company that might be able to help us with this within our budget constraints?
Intermediate & Advanced SEO | | Careerbags0 -
Should (and could) a nation wide store compete on local terms?
For example: Can I create a page per each store with it's location including a map? Would it assist in local results?
Intermediate & Advanced SEO | | BeytzNet
Are there any other ways to "push" local results for a nation wide site? Random example:
For a computer store selling computers:
"buy computers NJ"
"buy computers Boston" Thanks0 -
Targeting local areas without creating landing pages for each town
I have a large ecommerce website which is structured very much for SEO as it existed a few years ago. With a landing page for every product/town nationwide (its a lot of pages). Then along came Panda... I began shrinking the site in Feb last year in an effort to tackle duplicate content. We had initially used a template only changing product/town name. My first change was to reduce the amount of pages in half by merging the top two categories, as they are semantically similar enough to not need their own pages. This worked a treat, traffic didn't drop at all and the remaining pages are bringing in the desired search terms for both these products. Next I have rewritten the content for every product to ensure they are now as individual as possible. However with 46 products and each of those generating a product/area page we still have a heap of duplicate content. Now i want to reduce the town pages, I have already started writing content for my most important areas, again, to make these pages as individual as possible. The problem i have is that nobody can write enough unique content to target every town in the UK via an individual page (times by 46 products), so i want to reduce these too. QUESTION: If I have a single page for "croydon", will mentioning other local surrounding areas on this page, such as Mitcham, be enough to rank this page for both towns? I have approx 25 Google local place/map listings and grwoing, and am working from these areas outwards. I want to bring the site right down to about 150 main area pages to tackle all the duplicate content, but obviously don't want to lose my traffic for so many areas at once. Any examples of big sites that have reduced in size since Panda would be great. I have a headache... Thanks community.
Intermediate & Advanced SEO | | Silkstream0 -
Local Showroom Tel Showing Up in SERP for Branded Term Search?
We encountered an issue: when user search for a branded term in UK on Google UK, one of the showroom got listed in SERP under site links as a location with Location icon and takes over a few lines - their address and phone number are displayed. This caused confusion for user as it's only one of our showrooms and we don't want to direct calls to the showroom this way. I'm suspecting somehow the localization factor came into play but not sure how to remove the showroom phone number from being displayed. Anyone has any insight/experience with this? Thanks
Intermediate & Advanced SEO | | b.digi0 -
How can a small business compete with a larger business?
I work for a web and graphic design company. We're not a huge shop but we do fairly well. We're starting to dig into SEO, especially for ourselves. Our biggest problem is our backlinks and competition. We need to be able to rank for keywords like "web design boston" and "graphic design boston". Yet our competition has those locked down and only because of their backlinks. Normally I would say well okay lets look at what they're doing and do it better. The problem is most of their backlinks come from their clients websites that they themselves have designed and put a link on the footer of each page. We do that too but because we're smaller we don't have anywhere near as many clients as they do. I know I can try and rank for more "niche" keywords. But I want to know in all honesty what my options are for these same keywords. What realistic methods can I use to achieve the same kind of rankings they are?
Intermediate & Advanced SEO | | iconadvertising0 -
Looking to increase the quality of our backlinks with a press release: Business wire or Prweb?
Hello all! We are looking to increase the quality of backlinks to our new website www.unitedfitnessmarketing.com and wondering which service would be more beneficial. Care to share any preferences or advice? We have been live for about 3 1/2 months now. We are in a tough niche to find related backlinking websites. We are in the health club marketing consulting field. I just paid for a business.com listing but was thinking a quality press release would give me more juice. My competitors have used free press release services so I'm thinking I could easily one-up them and gain some ground in the rankings. Leaning more towards business wire b/c it's a berkshire hathaway company but would like more input. Thanks!
Intermediate & Advanced SEO | | unitedfitness0