Is ranking power mainly a matter of links?
-
Hey all. SEO noob here, trying to check my understanding.
In competitive analysis, is ranking power at the domain level really all about DA? And is DA basically a count of unique inbound follow links, modulated by the authority of the referring source and spam scores?
In other words, is ranking power basically a function of DA and PA?
I realize on-page and technical factors can also play a role, but authority seems to be key.
Thanks for sharing your thoughts.
-
Yes and also in my observations, it is age, content, authority site of your domain site as well. Also if your domain is expired domain with good repute in google search or other engines. I recently created a site watersoftenerideas my i did all above things and all is on the pace.
-
there are many ranking factors. in affiliate on page+low kd+strong backlink+user experience these are the key factors for website ranking.
-
You should read Google's Search Quality Evaluator Guidelines. This document includes details of what they call E-A-T (Expertise, Authority, Trustworthiness). It's a long read and relatively dry, but there is some really good material in there that will help you better understand how Google evaluates a page. DA and PA are much simpler metrics than what Google actually uses in their algorithm, they're meant to help you make decisions and gauge competition, but these numbers are not provided by or used by Google.
And for what it's worth, I've seen countless instances of sites with great content and no links outrank mediocre content with a decent link profile. As Google gets more advanced in their ability to understand the content (using NLP), searcher intent, and engagement signals, links become less and less important.
-
Hey, thanks V!
-
For the most part, yes. There aren't a lot of other signals that can put trust in your article. There could be signals like how many people searched for your site and then went to that like without going back to search etc., but links still matter a lot. I'd go on a limb to say it is the most important factor.
- V
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Grr SEO linking.. I am not understanding why I wouldn't have lots more links.. Please help. Thanks
I have done the whole moz open exploer and I am not understanding why my site wouldn’t have more links registering to my website.. I have lots of sites(directorys and 3rd party) with my website domain in them. The only one that is linking to my site is BBB.com and my advertsing with saint paul press. www.somerersetautodealer.com But if I have links with all kinds of automotive directories why wouldn’t they register? I am sure this a simply answer or that I am not understanding something. Thanks for your help! Scott
Link Building | | Scott12340 -
Would it be a valid "link building' strategy to pay youtube video owners, to link to our company website in the decription of a certain video. ( For popular video's that are relevant )
I was wondering if it would it be a valid "link building' strategy to pay / work out a deal with youtube video owners, to link to our company website in the decription of a certain video they posted? ( For popular video's that are relevant to our business. ) Anyone have any thoughts on this? Thanks in advance! Steven
Link Building | | RockyMountainFlyboard0 -
Is there an extra SEO benefit for linking to pages that link to you?
Currently working on a link-building strategy and have gotten a few mentions. Just curious if there is any SEO benefits of linking back to the pages my site was mentioned and linked on? Would love to hear your thoughts, thanks!
Link Building | | Derrald0 -
Self linking - loss of link juice?
There are 10 links on page that point to this page where they exist (link to the page itself). Does it influence on ranking? And what's happening to link juice? How does it spread? Is there any loss of it?
Link Building | | templatemonster0 -
Links to main landing category page or links directly to products
I have an ecommerce website and a manufacturer is providing links directly to my website from their products pages because they do not sell directly online. What is my best linking juice power for this situation:
Link Building | | dsmolinski
Manufacturer A has a number of different brands: brand1, brand2, brand3 and a number of different products in each of it brands. They are currently linking their individual products to my individual products on my website. My website is setup like this:
my.com/manufacture-A
my.com/manufacture-A/brand1
my.com/manufacture-A/brand1/product1
my.com/manufacture-A/brand1/product2
my.com/manufacture-A/brand2
my.com/manufacture-A/brand2/product1
my.com/manufacture-A/brand2/product2 What is the best practice for this situation:
--Linking manufacturer product to my product
--Linking manufacturer product to my associated brand page
--Linking manufacturer product to main manufacturer page
--or something else? Thank you and I can provide more details if need be. Denny0 -
Sidebar Links
If I have x number of posts with sidebar having popular posts. Will each post acts as a link to popular posts? or will be penalized for site wide links? Thanks, Venkee
Link Building | | Venkee0 -
Advetorial links
How do you scientifically value advertorial links. I have a site who is willing to buy advertorial in large online sites which will contain links. (I would prefer they invested in content on their own site). The DA on these sites is universally extremely strong. the PA of the examples I've seen is pretty low. The site has strong DA matching it's main competition and is performing pretty well in terms of ranking. Question: how do you value this kind of link in terms of the amount of £ the publications want to charge. Anybody have a formula or a logical process which would provide solid advice rather than don't infringe Google's T&C's which I've already mentioned to them. Any thoughts appreciated.
Link Building | | Shivvyt0 -
Link-Building
Hello, I have been doing link-building for my website since 2 of January. However those links are not in the Open Site Explorer. For example I have the DMOZ website pointing to my website and I cant see it in open site explorer! Why?? Tks in advance!
Link Building | | PedroM0