What happens to your domain authority if you are forced to change your website name?
-
Out of curiosity if for legal reason you or a client were forced to change their domain name, what happens to all of your domain authority once you lose the old domain? While you still own the domain you can easily redirect any old links to your new website, but what happens if you no longer own that domain and someone else purchases it? Do they steal all of your domain authority? Or is it possible to keep those old links pointing toward your website?
-
A good oppertunity to start with it now.
-
Thank you. Unfortunately seems to be as I expected. I assume I would be able to also request the links be updated but that would take a lot longer and may not work. Thank you for your help.
-
If you put up a 301 redirect, then in theory all the 'linkjuice' should follow the new domain. However if you do this now, and like for example give out the domainname in a few weeks, that linkjuice would be no longer passed because the 301 is removed. So in best theory, is to setup a 301 now, and start changing those links that originally point to that domain, and change them to the new domain.
It's intensive, but you should have done a bit more research when launching a new domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website DA Decreased Issue
Hi Team, I Have A website named pescobill.pk Today DA of my website decreased what could be the reason Please help me what about issue? Thanks in Advance!
Link Building | | MarkJerry0 -
What happens if 20 links become 1?
Dear great Moz community, I have a question regarding links. Currently my website is listed on a site that requires that I pay money every year to get my products listed there.
Link Building | | gorhansan
However, I will not be paying this year. I will still be listed on the page (1 link towards my site) but my products will no longer be displayed. (around 20 products with links). Will this affect my rankings? or is one link from the page enough. Hence: all the links from that site were pointing towards the same place, my homepage. Summary: 20 links become 1 link towards my website, will it affect the ranking of my page? Thanks for all the help I really appreciate it!! Highest Regards, Gorhansan0 -
Is there a downside to "closing" a domain and 301'ing to to your main domain?
We have a domain which was optimized for a specific keyword. It does very well for that keyword, but seems like it has in turn caused our primary domain to be penalized (back to page 3) for that same keyword (We think they've figured out the connection). The optimized domain (only one page) has links on it to our primary domain, so I don't want to delete it as that's where our traffic currently comes from. But if I deleted it and 301'ed it to the primary domain is there a downside? Alternatively I could disavow it, but if the search engines know it's the same owner will they hold that against all domains? Or, alternatively again. Should I turn it into a more substantial website? Which could in turn remove it's "spamminess". Any suggestions are welcomed!
Link Building | | absoauto0 -
How do you find a UK PR websites?
I am trying to find PR websites for UK , I have only a few. When i search on Google, mainly agencies offer Press Release services comes up. I was wondering if you guys can guide where i could find more PR websites? Thanks
Link Building | | Rubix0 -
Is there a way to easily add "domain:" in front of an entire list of domains you want to disavow?
I'm submitting some disavow reports for clients. As most of you likely know you can either disavow a URL or a domain. So, to disavow a url, you would enter into the text file: http://www.example.com/this_page.html and to disavow the entire domain you would enter: domain:example.com I find that in most cases you would want to disavow the domain. For example, if there is a backlink on www.exampledirectory.com/health/page24/, by the time Google goes to disavow that link it may be on page 25. However, it is super time consuming to take my list of urls from a spreadsheet and type, "domain:" in front and also remove the http://www. Is there a way this can be done programatically?
Link Building | | MarieHaynes0 -
Does blocking domains help remove bad links?
I have affiliate websites that are harming for one of 2 reasons: 1. They are on adult websites (and I don't want to be in a bad neighborhood) or 2. They are using a Frameset (so their content appears identical to mine and I am getting "credit" for all their junk links) I cannot get these websites to remove our links so I have blocked their IPs on our production firewall. Is this an effective method or should I do something else with these links?
Link Building | | theLotter0 -
Multiple LInks from the same domain - how much benefit do they give?
I'm wondering how much added benefit there is to gaining multiple links from the same domain? For example when looking at a competitor in open site explorer I see they have 239 linking domains but 5,066 links. How much additional benefit are they getting over just having 239 links from 239 domains? Also how many links is an optimal number from a domain in that case before there become no more point seeking links from that domain? 5? 10? Thanks
Link Building | | performagen1 -
Changing Category Names in Wordpress Blog & Inbound Links
I'm working on a wordpress blog, /www.athleticfoodie.com, and I'd like to change the names of the categories so that I include keywords. If I change the current category name of "Healthy Recipes" to "Recipes for Athletes" will I lose the inbound links associated with the category and/or posts? Is there a way to prevent this?
Link Building | | EricVallee340