Schema and the abuse of it
-
Hey guys,
Looking at schema, especially the aggregate rating, It's easy for anything to just put up a rating and slap on the code to their page.
But wouldn't this open up abuse of schema? Are there any mechanisms search engines have put in place to de-rank such practices? I just see schema trusting users to do the morally right thing rather than a mechanism to capture/punish bad practices
Thoughts?
-
I am New Member and also new in SEO world.Last day i read an post on SEOMOZ in this sector.he suggest to use
Explain please
-
I'd invite you to search for "car insurance" on Google UK - you can see an example of this abuse already being used. Aviva pretty recently tried to legitimise its star rating that shows up in search, but its reviews are still internal, so not really legitimate. Here's another good blog post that covers how easy it is to snippet abuse.
Now snippets don't effect your ranking, but they do obviously effect CTR. Google does have a method in place to take action on snippet spam - they have and will take action. I think you can be safe in assuming that they'd be looking to catch this on a greater scale should it ever occur.
In short, it aint big and it aint clever.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup Doesn't Make Any Sense!! Help Please
Hey again Moz community! I've been trying to read up on schema markup and watch videos multiple times (!) but I can't understand how it works. I would greatly appreciate it if someone can answer these questions: Do I need to ‘markup’ every part of the article? Like “this section can be FAQ snippet, and this can also FAQ etc..". So I guess my question is how detailed does the markup have to be? What are the best tools to use for schema markup for wordpress? What are the best tools to use for schema markup for react web-app? The https://search.google.com/test/rich-results shows if the markup is good for a page, but it doesn’t provide any details. For some articles it says that sitelinks searchbox is detected but that’s only one type of snippet possibility? Do I need to add additional markup for, say, list snippets and FAQ snippets if I want a chance to get those? Thanks a lot! Leo W
Intermediate & Advanced SEO | | Leowa2 -
How to update Schema markup code to all pages of my website ?
Hi all i have a website with 1k+ pages and i have schema markup code for reviews and FAQ's, so need help in knowing how to update code for all pages in one go without using tag manager as updating to all pages manually is similar to impossible, let me know is there any way out to achieve the results and my website is built on word-press, awaiting for earliest reply......... Thanks
Intermediate & Advanced SEO | | atiagr1232 -
Schema markup or* format ?
Hello, To present this information on my website Country: France Region: Alsace Price: 1000 USD Should I present that in or format ? what is best for google to understand. Thank you
Intermediate & Advanced SEO | | seoanalytics0 -
Benefits/drawbacks to different Schema markup languages (ie. JSON-LD, Microdata, RDFa)
Just a question (or questions) I have wondered about. What's the difference, besides the actual encoding, between the three? Why have three? Why not just the one? Seems to me that Microdata is the easiest, but maybe I am wrong. Is there a reason to use one versus another? I have not found anything explaining this on schema.org - I suppose this is just a discussion versus getting one right or wrong answer. I am just curious of the opinions of people in the SEO MOZ community. Unless of course there is one answer. I'll take that too.
Intermediate & Advanced SEO | | Brian_Dowd1 -
How to work with schema.org together with Wordpress
Hi schema.org seems to be quite simple when working with a plain HTML website. You just look up the code you need on schame.org and implement it in the HTML file as required. But when using Wordpress things become more complicated. I have to use plugins for schemata and then I can only use the schemata that exist in those plugins which are very limited. How do you deal with this issue? Cheers Marc
Intermediate & Advanced SEO | | RWW1 -
Schema - LocalBusiness markup for national companies
If we are marking up schema for a company that does services nationally, but has one physical location, should we use LocalBusiness for the organization type? It's an advertising company that is based in North Carolina, but services companies nationally. Thanks as always friends!
Intermediate & Advanced SEO | | ReunionMarketing0 -
Where does Schema.org Microdata go on a page?
Say you've got a Magento e-commerce site and you want to add Schema.org Microdata to it to take advantage of Google's Rich Snippets feature. Would the markup be part of the page's HTML TITLE . . . or somewhere in the bare-bones description (usually wrought by inputting data into separate fields in the CMS), e.g., Item: Something
Intermediate & Advanced SEO | | RScime25
Price: $00.00
Short Description: blah, blah, blah Or, hidden somewhere in the header? Or, can it be marked-up somewhere beneath my lengthy (and Panda-friendly) content and subsequently extracted by Google and highlighted in the SERPs? Admittedly, I'm more than a bit late to the Schema.org party and I'm a content-guy anyway; and not much good at under-the-hood stuff. I figure I'd better get my chops together, now. I've searched Moz.com's Q&A as well as Google's and Schema.org's and haven't come up with an answer yet that doesn't require that I learn a whole new vocabulary.0 -
Schema for Hotel
I was interested in setting up rich snippets for all our hotels. I having a difficult time finding an example for a hotel without reviews. If you could add reviews, is there a way of showing your ratings on google places? I would like to add a picture, price, reviews, etc. for www.paradisus-puntacana.com/? Anyway, you can help me out with forming a rich snippet for this hotel?
Intermediate & Advanced SEO | | Melia0