Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. How Many Backlinks does I need to rank?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How Many Backlinks does I need to rank?

    Link Building
    18
    18
    6408
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • arainbadami
      arainbadami Subscriber last edited by

      A keyword Olehana private label cosmetic company that also my competitor have 4k ref domain for this keyword. So Do I need more than 4k ref domain with anchortext "olehana"

      Please help me. Thanks.

      Andrew1647 raheelkhan98 sanghera korkshirewill KarenGardner 5 Replies Last reply Reply Quote 0
      • KarenGardner
        KarenGardner @arainbadami last edited by

        @arainbadami said in How Many Backlinks does I need to rank?:

        olehana

        It all starts with if you have a page you can dedicate for that keyword. If you do, then great, if you don't then you'd probably need to build a page for that keyword. Once you have an SEO-optimized article, you can then start talking about building backlinks.

        My company's created a free report, where you can insert your target keyword and target landing page, and it'll take what's currently in the SERPs and give you a recommendation on how many backlinks you'll need to compete. Feel free to create one here (https://www.basesearchmarketing.com/what-it-takes-to-rank-tool/). Let me know if you have any other questions!

        1 Reply Last reply Reply Quote 0
        • Johanwatt
          Johanwatt Banned last edited by

          I believe it depends on how much competition there is in your industry as well as how reliable your website is. As a general rule, if you are in a highly competitive industry, you will need more backlinks. In a less competitive industry, you will want fewer backlinks. If your website is not very authoritative, then you will need more backlinks on your website, and if it is very authoritative, then you will need fewer backlinks.

          As always, it's imperative to keep in mind that there are a variety of other factors that can affect your search engine rankings, including on-page optimization, the freshness of your content, etc., so these numbers can differ depending on the niche or industry in which you're competing.

          1 Reply Last reply Reply Quote 0
          • korkshirewill
            korkshirewill @arainbadami last edited by

            @arainbadami per page you will need at least 50 QUALITATIVE backlinks. An exception is the home page where you need at least 100, again qualitative backlinks. Bear in mind you need excellent content and authoritative forums.

            1 Reply Last reply Reply Quote 0
            • cmalone5600
              cmalone5600 last edited by

              Keep in mind it's not just the number of backlinks but the relevancy and quality of those links. Analyze the profiles of the pages you are competing against to start.

              1 Reply Last reply Reply Quote 0
              • VikramEZ
                VikramEZ last edited by

                Hi, The nowadays the ranking factor has been changed it's totally depends on you content quality and structure what type of content you post on your website example pradhanmantriyojanaa.in no backlinks have but they get ranked on page top page.

                So that mean to focus on trending and answerable content to get rank with the less backlinks.

                1 Reply Last reply Reply Quote 0
                • Nils-van-der-Knaap
                  Nils-van-der-Knaap last edited by

                  I really depends on the quality of the content.

                  1 Reply Last reply Reply Quote 0
                  • meltingpointgoat
                    meltingpointgoat last edited by

                    It depends on the competition in your industry and how authoritative your website is. In general, you need more backlinks if you are in a competitive industry and less if you are in a less competitive industry. You also need more backlinks if your website is not very authoritative and fewer if your website is very authoritative.

                    But again, it's important to remember that there are many other factors that come into play when it comes to ranking, such as on-page SEO, content freshness, etc., so these numbers can vary depending on the specific niche or industry you're competing in.

                    1 Reply Last reply Reply Quote 0
                    • sanghera
                      sanghera @arainbadami last edited by

                      @arainbadami it depends upon your niche and complexity of the Keyword you want to rank for.

                      1 Reply Last reply Reply Quote 0
                      • JakeVol23
                        JakeVol23 last edited by

                        The first position in the search engines is not given to the one who obtains a certain number of links. The first position is given to the one with the most links, as well as the most qualitative ones.

                        So the goal is to have more links than your competitors have.

                        That's why you must always keep an eye on your competitors and get links at a higher rate than they get, in order to surpass them.
                        If you can't do it yourself, there are agencies that create SEO strategies for you after extensive and continuous analyses of your competitors.

                        1 Reply Last reply Reply Quote 0
                        • Eugene81837
                          Eugene81837 last edited by

                          The number of backlinks needed grows faster than the difficulty rating. For example, if a keyword has a difficulty of 10, you probably need about 10 backlinks to rank. But if it has a complexity of 50, you might need 100 backlinks to rank.

                          1 Reply Last reply Reply Quote 0
                          • mansirana
                            mansirana last edited by

                            The number of backlinks you need to make depends upon the SEO competition of thecurrent keyword you want to rank for, as well as your current domain authority and the number of competitors iin your industry. These factors pave way for your upcoming SEO strategy , but you need to continue building backlink pages regularly even after achieving initial results. If you are new to SEO, you can consult a top digital marketing consultant who will create a digital marketing strategy which will keep your rank solidified in search engine results pages.

                            1 Reply Last reply Reply Quote 0
                            • Shahab94
                              Shahab94 last edited by

                              It all depends upon your keyword's difficulty level and the competition in your target area. If the competition is low you have a greater chance to rank your website only On-page otherwise you need to go for off-page techniques too.

                              1 Reply Last reply Reply Quote 0
                              • rosaliedavid
                                rosaliedavid last edited by

                                yourseoshop
                                It all depends on the number of keywords and competitiveness level. For contrast, lets take low competition keywords, you will need approximately 15 to 25 for proper link building service. For keywords that are higher in ranking, you will need around 55 to 100 or more backlinks for link building. Each case can vary depending on any website’s domain authority. I suggest checking out Your SEO Shop. They have blogs with quality information regarding SEO.

                                1 Reply Last reply Reply Quote 0
                                • gzolehana10
                                  gzolehana10 last edited by

                                  It really depends on the keywords you are trying to rank high with Google that determines the backlink count you need. Most important is the quality of your website's content, if it is not good then sending potential customers there will be a waste of time and money. You will get free links if your content is awesome. Also, link building is very important you have to go make backlinks from relevant stuff also one of the most important backlinks is link insertion that will rank you higher.

                                  hope it works
                                  Thanks

                                  1 Reply Last reply Reply Quote 1
                                  • dcpwebdesigners
                                    Pankaj Shah last edited by

                                    @arainbadami

                                    The number of backlinks you need to rank really depends on the keywords you are trying to rank high for in Google search results. Most important is the quality of the content on your website, if the quality is not good then sending potential customers to your website will be a waste of energy. Make your content awesome and people will link for free.

                                    View my blog post for [12 most important SEO tips for 2021 https://www.dcpweb.co.uk/blog/the-12-most-important-seo-tips-you-need-to-know

                                    You can also check out my 30 tips for improving your website here: https://www.dcpweb.co.uk/blog/30-essential-tips-for-improving-your-web-design

                                    1 Reply Last reply Reply Quote 0
                                    • raheelkhan98
                                      raheelkhan98 Subscriber Banned @arainbadami last edited by

                                      @arainbadami bro you need quality backlinks to rank it does not matter how much, no one told you about the exact number of backlinks every one say that you need quality backlinks .

                                      1 Reply Last reply Reply Quote 1
                                      • Andrew1647
                                        Andrew1647 Subscriber @arainbadami last edited by

                                        @arainbadami Hi,
                                        You need to beat him with value added quality content. If backlinks are your focus then focus on gaining contextual backlinks like niche edits or guest posts - rather than creating more backlinks than your competitor.

                                        1 Reply Last reply Reply Quote 1
                                        • 1 / 1
                                        • First post
                                          Last post

                                        Got a burning SEO question?

                                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                                        Start my free trial


                                        Browse Questions

                                        Explore more categories

                                        • Moz Tools

                                          Chat with the community about the Moz tools.

                                        • SEO Tactics

                                          Discuss the SEO process with fellow marketers

                                        • Community

                                          Discuss industry events, jobs, and news!

                                        • Digital Marketing

                                          Chat about tactics outside of SEO

                                        • Research & Trends

                                          Dive into research and trends in the search industry.

                                        • Support

                                          Connect on product support and feature requests.

                                        • See all categories

                                        Related Questions

                                        • laurentjb

                                          Backlink builder (Professional)

                                          backlink profile backlinks

                                          If I wanted to hire a professional person to build high quality backlinks for me, where would I look? I'm asking here because I'd rather go on the recommendation of other businesses owners, than a google search. Does anyone have a person that they can recommend? It's for an insurance agency in Texas. Many thanks

                                          Link Building | | laurentjb
                                          2
                                        • darrellpc

                                          I want to know about the Impact of Do-follow backlinks and No-follow backlinks for increasing DA.

                                          Have Do-follow backlinks and No-Follow backlinks same value to increase Domain Authority in Moz? Recently, I have created 290 profile backlinks which was do-follow. But from yesterday I have seen all backlinks are no-follow now according to the decision of sites' owners. My site's DA has already increased up to 35. Will this DA fall gradually from now? Apart from it, if I have created same backlinks for my another site; will my DA be 35? Please try to clarify it. My site is: Homeworkpaper.net Thanks. Waiting for your valuable answer.

                                          Link Building | | darrellpc
                                          1
                                        • p4pakao

                                          DA not increased as backlinks generated...

                                          Hi,
                                           I would like to discuss my issue as my site's some backlinks are generated but DA is still there. Can anyone make me understand the reason?

                                          Link Building | | p4pakao
                                          0
                                        • Shervin

                                          How to identify spammy website before making backlinks on them

                                          Hi, I search in google but didnt find a proper answer for this! maybe search an incorrect keyword! The question is, How can I find out a website that I'm going to make a backlink on is a spammy website? For example I did this guest bloging on this good website: Best Sure-Shot Organic Pest Control Approaches Every Gardener Should Know | Balcony Garden Web But it seems to be spammy because I use SEO POWERSUIT software that shows this backlink is 20% risk of google penalty! Is it right!? So how can we rest assured for making a quality backlink? I can not think any other way 😞

                                          Link Building | | Shervin
                                          0
                                        • cbielich

                                          Backlinks from domains that are not indexed...

                                          Would you count them as spammy and disavow?

                                          Link Building | | cbielich
                                          0
                                        • locoto0007

                                          Why do we need proxy to so Backlinks?

                                          Does Google knows the IP addresses that the backlinks are created from? if i create 200 backlinks for my site without proxies will google ban my site because it will look like i a the one who create all the backlinks? May i ask how many proxies do you guys need to create around 200 backlinks per day? If i already use the proxies today Can i use the same set of proxies to create backlinks tomorrow? THanks

                                          Link Building | | locoto0007
                                          1
                                        • clickangel

                                          Changing backlinks anchor text

                                          Hi, I've read a few blog post here that suggests the strength of building links using your brand as an anchor text. This supposedly gives the site authority. Currently a chunck of the back links to my homepage are on generic terms i'm trying to rank for which doesn't seem to be working very well. I was thinking of contacting the various webmasters to change the anchor text to that of the site brand name but wondering if this will signal a manipulation of links to the search engines and potentially could be flagged as paid links? Has anybody done this before and what is the danger of doing this? Thanks Duke

                                          Link Building | | clickangel
                                          0
                                        • joemas99

                                          What is the best way to manage backlinks?

                                          What back link management software do you guys use or recommend? Need to manage types of links on each page. Thanks

                                          Link Building | | joemas99
                                          0

                                        Get started with Moz Pro!

                                        Unlock the power of advanced SEO tools and data-driven insights.

                                        Start my free trial
                                        Products
                                        • Moz Pro
                                        • Moz Local
                                        • Moz API
                                        • Moz Data
                                        • STAT
                                        • Product Updates
                                        Moz Solutions
                                        • SMB Solutions
                                        • Agency Solutions
                                        • Enterprise Solutions
                                        Free SEO Tools
                                        • Domain Authority Checker
                                        • Link Explorer
                                        • Keyword Explorer
                                        • Competitive Research
                                        • Brand Authority Checker
                                        • MozBar Extension
                                        • MozCast
                                        Resources
                                        • Blog
                                        • SEO Learning Center
                                        • Help Hub
                                        • Beginner's Guide to SEO
                                        • How-to Guides
                                        • Moz Academy
                                        • API Docs
                                        About Moz
                                        • About
                                        • Team
                                        • Careers
                                        • Contact
                                        Why Moz
                                        • Case Studies
                                        • Testimonials
                                        Get Involved
                                        • Become an Affiliate
                                        • MozCon
                                        • Webinars
                                        • Practical Marketer Series
                                        • MozPod
                                        Connect with us

                                        Contact the Help team

                                        Join our newsletter
                                        Moz logo
                                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                                        • Accessibility
                                        • Terms of Use
                                        • Privacy

                                        Looks like your connection to Moz was lost, please wait while we try to reconnect.