How to analyze a drop in featured snippets?
-
Our company site is, in general, performing great in organic search, but we've lost about 10 featured snippets throughout the last 5-6 months, and I'd like to know how to best approach analyzing this.
-
@vibelingo check if there has been any changes in ranks. Some featured snippets are shown only for top 3 results, or only the top result.
Also, the FS availability depends on the market. The US has sometimes has more FS's than, let's say France or New Zealand.So, to investigate,
- take a look at the average rank of respective queries per country.
- check the trigger parameters of each FS you have lost, and see which criteria have changed.
Feel free to post some more details, which featured snippets you are referring to, so that I can help with further investigation.
-
@vibelingo you can use SEMrush or Ahrefs to see lost FS.
I would have to see your site to tell you why it happening.
Hope this helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
75% Overnight Drop in Organic Search Traffic
On April 10th my organic search clicks dropped 75% overnight. I have never seen anything like it. What Google algorithm change could have caused this? I have no manual actions and my indexed page count is about the same. I have noticed that several queries that I was number one for including my brand have dropped by anywhere from two to ten spots. The brand dropping out of the first spot is what really gets me. There is nothing similar to it at all. My speed score is moderate, so I don't think that is it. My site was down most of the day on the 9th or 10th, but that has never caused a drop in search clicks and the next day they were about the same. I noticed that the CDC now occupies the number one spot for my brand. Even though the exact brand name is nowhere in the text of the CDC page. I think this might be due to Google trying to help official health organizations do better due to COVID19, but the queries I have dropped on have nothing to do with Coronavirus. Also, none of my other sites have seen this type of problem. Only the health site seems affected. I recently did a press release campaign and my link counts are up, so I don't that is it either. The brand page is https://stdcarriers.com and an example of an effected query is Celebrities with STDs.
Algorithm Updates | | STDCarriers0 -
GSC Performance completely dropped off, but Google Analytics is steady. Why can't GSC track my site anymore?
Hey everyone! I'm having a weird issue that I've never experienced before. For one of my clients, GSC has a complete drop-off in the Performance section. All of the data shows that everything fell flat, or almost completely flat. But in Google Analytics, we have steady results. No huge drop-off in traffic, etc. Do any of you know why GSC would all of a sudden be unable to crawl our site? Or track this data? Let me know what you think!
Algorithm Updates | | TaylorAtVelox
Thanks!2 -
One of our top visited page (login page) missing primary keyword, does this makes ranking drop of our homepage for same keyword?
Hi all, So, I have removed the "primary keyword" from login page, which is most visited page on our website to avoid keywords in non related pages. I noticed our homepage ranking dropped for same "primary keyword". Visitors of this login page directly land without searching with "primary keyword". Then how removing it from such page drops our ranking? Thanks
Algorithm Updates | | vtmoz0 -
Dates appear before home page description in the SERPs- HUGE drop in rankings
We have been on the first page of Google for a number of years for search terms including 'SEO Agency', 'SEO Agency London' etc. A few months ago we made some changes to the design of the home page (added a blog feed), and made changes to the website sitemap. Two days ago (two months after last site changes were made) we dropped subsantially in the SERPs for all home page keywords. Where we are found, a date appears before the description in the SERPs, dating February 2012 (which is when we launched the original website). The site has been through a revamp since then, yet it still shows 2012. This has been followed by a few additional strange things, including the sitelinks that Google is choosing to show (which including author bio pages showing in homepage site links), and googling our brand name no longer brings up sitelinks in the SERPs. The problem only affects the home page. All other pages are performing as standard. When Penguin 4.0 came out we saw a noted improvement in our SERP performance, and our backlinks are good and quality, largely from PR efforts. Of course, I would be interested in additional pairs of eyes on the back links to see if anyone thinks that I have missed anything! We have 3 of our senior SEOs working on trying to figure out what is going on and how to resolve it, but I would be very interested if anyone has any thoughts?
Algorithm Updates | | GoUp3 -
My site dropped from 1st to 5th Pagna google br
My site dropped from 1st to 5th Pagna google br mented in the key word, how can I find out why at and what to do to get back? He fell after he put the google analytic code on all pages of the site, it may have acid? Meu site caiu da 1º para a 5º Pagna do google br em tadas as palavra chaves, como posso descobrir o motivo e oque fazer para voltar ? Ele caiu depois que coloquei o codigo do google analytic em todas as paginas do site, pode ter cido isso ?
Algorithm Updates | | Guedes0 -
Sudden drop in rankings and indexed pages!
Over the past few days I have noticed some apparent major changes. Before I explain, let me say this: Checking my analytics and WMT: There is an increase in traffic (even via google organic) There is no drop in impressions or clicks There is no drop in indexed pages in GWT Having said that; When I check my indexed pages using site:www.mywebsite.com, I see only 30 results as opposed to the 120K that I was seeing before (it was steadily climbing). The indexed pages have increase 3 fold in the past year, because of the increase in pages, updates, and products on the site. I see a sudden drop in rankings for major keywords that had been steadily rising. For example, I had some major keywords that were on page 7-8, not they are on page 20+ or not at all. Also, the page that used to show in the rankings has changed. I have only done white-hat guest blogging in the past year for link building, on a small scale (maybe 20-30 links in a year). They only other change recently, is that we are: Posting products on Houzz and Pinterest daily adding our site to all local directories (white pages, Yelp, citysearch, etc.) My site got hit by Penguin more than a year ago, but we have done everything right since, and our traffic via organic results has more than doubled since the Penguin release. What the hell is going on? Should I be concerned?
Algorithm Updates | | inhouseseo0 -
SEPRs drop from 2nd to 4th after Panda, What steps should i take?
Hi, My blog was on the 2nd or 3rd position on Google Search for my 2 word keyword for many countries. But after Panda Update, First i noticed 500-700 visitor drop on my site daily. Then i saw my blog is now on the 4th or on the 5th even 7th position of Google Search. So what step should i take now, i ran the on-page optimization and i have 5 easy fix, i can fix 2-3 out of them, One of them suggesting this: Keyword should be in front of the title, like: Keyword: Elephant Life Blog URL: www.cuteelephantslife.com My blog title is "Cute Elephants Life | Sweet stories of elephants and more" And It should be changed into "Elephants Life | Cute Stories of elephants life and more." So, As i am already on 1st page on Google for the keyword "Elephant Life", If i change the title from "Cute Elephants Life | Sweet stories of elephants and more" to "Elephants Life | Cute Stories of elephants life and more.", Will it help my ranking or it will harmmy position on SERP ? Please, suggest me what should i do to improve my blog and get better rank.
Algorithm Updates | | rimon56930 -
Drop in traffic last 24 hours plus title tag not correct
Over the last 24 hours we've seen a drop in traffic to our website from Google. Basically since Satursday 19th Nov the traffic has drop about 50% normal levels. The strange thing I noticed is that when you search Google for a search phrase the snippet Google is showing as the title is not the same as we have in a meta title tag on the page and this is across many pages, not just 1 or two. Anyone know why this is and what is happening ? Thanks
Algorithm Updates | | NeilTompkins0