Does having Multiple Similar Topic pages hurt my ranking?
-
Hi,
We have an ecommerce store and currently have topic pages setup for each category/location combination, each topic page lists relevant products available for sale, so for example
Most Popular Birthday Party products in UK
Most Popular Birthday Party products in London
Most Popular Birthday Party products in ManchesterWe are now looking at ways of capitalising on longtail keyword searches and a potential solution is to expand the number of Topic Pages/Location combinations so for example
Most Popular Birthday Party products in UK
Cheapest Birthday Party products in UK
Birthday Party products for small groups in UK
Birthday Party products for large groups in UK
Children Birthday Party products for in UK
etcIn general would this be a positive or negative thing to do for our site to give each longtail keyword its own dedicated topic page (given that our crawl budget is not necessarily high). Or should we just try to add longtail keyword to the original topic page itself and make that one rank better?
Thanks
-
@cmavroudisyahoocom It does not as long as you are using unique content for every post.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keep ranking homepage for target keyword, or switch to another page?
Hi Moz Community! I've researched Moz to find the answer to this question but nothing for my situation. I'm hoping some experienced SEOs can help me out. Here's the situation: I'm up against some fairly stiff competition for my main keyword - the front page is dominated by major manufacturers with high brand recognition and loads of money, where as my client is a much smaller manufacturer trying to compete. However, their DA is only 37-53 so not impossible to outrank... just many links and a significant advantage. We've honed in on a keyword that still drives good traffic, that's a great term to drive paying customers, and that we can get competitive with. My strategy was to attempt to rank my client's _homepage _for this term, rather than a specific product page, as I knew that they'd have many more links and social shares of their main site. (I've been successful with this strategy before). We've risen 60+ positions for the keyword in the past 3 months, to position 12, but we seem to have plateaued for the past month. We're ranking in top 5 positions for a number of our other keywords, so I know we're trending well. However, I'm concerned that despite our quick rise to #12, I may have made a seemingly fatal decision to rank their homepage for our target keyword term. After we had plateaued for a while, I did a more thorough side by side comparison and found that 8 out of 10 competitors on the front page have 2 main things we don't (and can't, because we're ranking the homepage)... 1- The keyword in the url (they're ranking for product pages, i.e. homepage.com/keyword-here/) 2- Their keyword comes first, or early in the meta title. Ours is _supposed to _, but as you know- Google can do what it likes with your homepage title as it's your brand, so they've put our company name- _then _the keyword we added in the title. e.g. Our Company | The Term We're Ranking For We've done a lot of work, and gained many reputable, high quality links, and we did see a significant rank increase across all our pages. My question is- did I shoot myself in the foot? Or is ranking the homepage still viable in this situation? If ultimately this is going to be impossible to get in the top #5 spots, what can I do to fix it? We've already gained a PA of 38 on the homepage from our work. Or would you let it go and just keep working at it, expecting that eventually we'll break onto the front page? Thanks in advance! Let me know if you need more info. I tried to be general with terms/site for my client's sake.
Intermediate & Advanced SEO | | TheatreSolutionsInc0 -
Prioritise a page in Google/why is a well-optimised page not ranking
Hello I'm new to Moz Forums and was wondering if anyone out there could help with a query. My client has an ecommerce site selling a range of pet products, most of which have multiple items in the range for difference size animals i.e. [Product name] for small dog
Intermediate & Advanced SEO | | LauraSorrelle
[Product name] for medium dog
[Product name] for large dog
[Product name] for extra large dog I've got some really great rankings (top 3) for many keyword searches such as
'[product name] for dogs'
'[product name]' But these rankings are for individual product pages, meaning the user is taken to a small dog product page when they might have a large dog or visa versa. I felt it would be better for the users (and for conversions and bounce rates), if there was a group page which showed all products in the range which I could target keywords '[product name]', '[product name] for dogs'. The page would link through the the individual product pages. I created some group pages in autumn last year to trial this and, although they are well-optimised (score of 98 on Moz's optimisation tool), they are not ranking well. They are indexed, but way down the SERPs. The same group page format has been used for the PPC campaign and the difference to the retention/conversion of visitors is significant. Why are my group pages not ranking? Is it because my client's site already has good rankings for the target term and Google does not want to show another page of the site and muddy results?
Is there a way to prioritise the group page in Google's eyes? Or bring it to Google's attention? Any suggestions/advice welcome. Thanks in advance Laura0 -
Finding Ranking for search term and increasing ranking
Hi. The company that I'm working with would like to rank highly in google for certain generic search terms (dentist, dentists, etc.). Certain websites the company has used to rank highly in google for generic keywords, but has not for years now since google has revised their algorithm so many times. Moz lists that the company websites are not found in the top 51+ results in google. My first question is: **Is there a way, apart from manually searching the results, to find the ranking position of the website in google? **Ideally, I would like to find a program that will do this. Second, I've been reading a lot of the great articles and comments on Moz, and I've been learning a lot more about SEO. My focus has shifted to spending more attention on User Experience and Social Media instead of placing the exact keywords in the pages / tags of the website. What area(s) should I be focusing on to best increase the ranking of the company website for certain generic terms? Ideally, I'd like to create good quality content, so that users will not instantly click away. I appreciate any thoughts or comments. Thank you in advance!
Intermediate & Advanced SEO | | americasmiles0 -
Web pages fighting over rank for one keyword. Can it be stopped?
Hey, See attachment. Website is Omega Red. The page I want to rank for seems like it is being held back by other closely related pages with similar titles. I am looking to rank for electrical earthing with this page. On the graph it shows how the other pages have interacted over a period of time on the website and how if they drop out of the top 50 this page then moves up in Google. I don't really want to canonicalise the other pages into one but maybe this is what needs to happen? Any suggestions? bWymgVt.jpg
Intermediate & Advanced SEO | | Hughescov0 -
Why is google ranking me higher for pages that aren't optimised for keywords those that are?
I am finding that our homepage and other pages are being ranked higher against keywords that we have optimised other pages for. e.g Keyword: Luxury Towels Google Ranks our homepage http://www.towelsrus.co.uk at 20 for this and the page I am trying to rank for it is nowhere to be seen http://www.towelsrus.co.uk/sport-spa/luxury-towels/catlist_fnct498.htm Why is this and is this why our position for certain keywords fluctuates? How do I remedy this problem?
Intermediate & Advanced SEO | | Towelsrus0 -
Get Duplicate Page content for same page with different extension ?
I have added a campaign like "Bannerbuzz" in SEOMOZ Pro account and before 2 or 3 days i got errors related to duplicate page content . they are showing me same page with different extension. As i mentioned below http://www.bannerbuzz.com/outdoor-vinyl-banners.html
Intermediate & Advanced SEO | | CommercePundit
&
http://www.bannerbuzz.com/outdoor_vinyl_banner.php We checked our whole source files but we didn't define php related urls in our source code. we want to catch only our .html related urls. so, Can you please guide us to solve this issue ? Thanks <colgroup><col width="857"></colgroup>
| http://www.bannerbuzz.com/outdoor-vinyl-banners.html |0 -
Local SEO (Rankings) + UK-wide SEO (national rankings) - achieving both
Hi All, For clients wishing to sell online / generate leads nationally, yet still want to have a local online presence to attract town / county-wide customers, I've often placed Town / County locations within both the Title Tag (or just County if space is limited) and Meta Description, plus within the Hx headings, Alt-text and within the footer of every page. My question is, does adding the location of the client within these fields really infringe their attempts to rank nationally, as some nationally ranked pages have no mention of location while others have their location (Town, County or Both) shown within them? Any help, insight or feedback greatly appreciated 🙂 Happy New Year Tony
Intermediate & Advanced SEO | | Tony-Dimmock0 -
Do in page links pointing to the parent page make the page more relevant for that term?
Here's a technical question. Suppose I have a page relevant to the term "Mobile Phones". I have a piece of text, on that page talking about "mobile phones", and within that text is the term "cell phones". Now if I link the text "cell phones", to the page it is already placed on (ie the parent page) - will the page gain more relevancy for the term "cell phones"?? Thanks
Intermediate & Advanced SEO | | James770
