Will skipping <H> tags affect your SEO?
-
Will skipping <H> tags on a page have any impact on your SEO, e.g. skipping a <H2> so your page has a <H1> and then goes to a <H3>?
Obviously a page must have a <H1>, but does it matter if you skip other headings?
-
I recommend you read this content about title tags. English Content - Türkçe SEO'da başlık etiketleri I hope you benefit from it.
-
In general, well-arranged <H> tags suggest that Google bots will better understand the subject of the page, but quite often I come across websites with missing tags on the first page.
-
It is a content issue. I have worked a lot with H2 and H3 headlines and see many SERP results with sitelinks with Headlines keywords. If you optimize a content with different parts and work with tables of contents, Google can recognize the structure understand your content and evaluate it. Some parts will be shown in the featured snippets as well or in FAQs. To say that they don't have any impact is wrong.
-
I think skipping <H> tags won't affect the ranking factor in SEO.
-
This depends on page structure and if you have any additional schema such as FAQs etc.
Additional keywords within your H2/3/4 tags can be extremely useful but again it depends on keywords you are targeting and how natural these headings actually are.
It's also worth thinking about the other purposes of H tags.
Even though they may or may not have an affect on SEO - H tags help with accessibility software such as screen readers to make sense of your content.
-
Thank you @Tom-Capper and @pau4ner, this is really helpful. I guess it used to have an impact on SEO but things have changed and they're no longer as important as they were.
-
In my experience and opinion, it won't have any impact at all. I've ranked pages with one H1, a bunch of H3 and no H2. Headlines are useful to organize content for users, they don't really have direct SEO purposes (although they can affect it indirectly, as a better organized content will improve user satisfaction).
Although not a headline, something I would never skip is <title> tag (even though Google can create one/rewrite the existing one).
-
From an SEO perspective, I doubt you'd see any material impact.
Even skipping the <H1> isn't awful as long as the document's overall structure and hierarchy remains clear. See this experiment we ran a while back - https://moz.com/blog/h1-seo-experiment
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GSC problem: how to solve?
Hi all, Google Search Console gives me an error on these pages: info:https://www.varamedia.be/?utm_content=bufferbaaa4&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer info:https://www.varamedia.be/?utm_content=bufferece3f&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer I see there's an UTM tracking in the URL from Google+. We do have an account there but I don't see how this might give an error. Is this hurting our ranking score? How can we solve this?
Reporting & Analytics | | Varamedia0 -
site speed
i use mid-quality pic and... but my site speed is low
On-Page Optimization | | zlbvasgabc
any suggestion?
my site is:
https://bandolini.ir/0 -
English pages given preference over local language
We recently launched a new design of our website and for SEO purposes we decided to have our website both in English and in Dutch. However, when I look at the rankings in MOZ for many of our keywords, it seems the English pages are being preferred over the Dutch ones. That never used to be the case when we had our website in the old design. It mainly is for pages that have an English keyword attached to them, but even then the Dutch page would just rank. I'm trying to figure out why English pages are being preferred now and whether that could actually damage our rankings, as search engines would prefer copy in the local language. An example is this page: https://www.bluebillywig.com/nl/html5-video-player/ for the keywords "HTML5 player" and "HTML5 video player".
Local SEO | | Billywig0 -
Google not detecting hreflang tags
Hey guys, Recently (approx 1 month ago) did a migration from the .co.uk version of our site to .com/en. We've been doing a migration every few months to get everything under our .com. Previous migrations haven't had any problems at all, and hreflang tags detected correctly. For this new UK migration (that was done 1 month ago) google is saying that it doesn't detect any hreflang tags. We place our hreflang tags in our sitemap and so far we haven't had any problems with it. Here's the sitemap: https://camaloon.com/en/web-sitemap.xml Any thoughts on what could be happening? I really appreciate your input and help 🙌
Technical SEO | | mooj0 -
SEO Title Length
Hi Everyone. I have a few pages being flagged with "Title Too Long". However, these are page 2, page 3, page 4, etc of category pages. They obviously have "| Page x of x" at the end of the title. Can these be ignored or is there a more SEO friendly way of handling this issue? Thanks. Michael
Technical SEO | | nomad_blogger0 -
If I redirect my WordPress blog to my main site, will it help my main site's SEO?
I have separate sites for my blog and main website. I'd like to link them in a way that enables the blog to boost my main site's SEO. Is there an easy way to do this? Thanks in advance for any advice...
Technical SEO | | matt-145670 -
Proxy servers and SEO
I read somewhere that reverse proxys can cause issue for search engines. Our server is using SQUID. What potential issues there might be?
Technical SEO | | Jani1