Will skipping <H> tags affect your SEO?
-
Will skipping <H> tags on a page have any impact on your SEO, e.g. skipping a <H2> so your page has a <H1> and then goes to a <H3>?
Obviously a page must have a <H1>, but does it matter if you skip other headings?
-
I recommend you read this content about title tags. English Content - Türkçe SEO'da başlık etiketleri I hope you benefit from it.
-
In general, well-arranged <H> tags suggest that Google bots will better understand the subject of the page, but quite often I come across websites with missing tags on the first page.
-
It is a content issue. I have worked a lot with H2 and H3 headlines and see many SERP results with sitelinks with Headlines keywords. If you optimize a content with different parts and work with tables of contents, Google can recognize the structure understand your content and evaluate it. Some parts will be shown in the featured snippets as well or in FAQs. To say that they don't have any impact is wrong.
-
I think skipping <H> tags won't affect the ranking factor in SEO.
-
This depends on page structure and if you have any additional schema such as FAQs etc.
Additional keywords within your H2/3/4 tags can be extremely useful but again it depends on keywords you are targeting and how natural these headings actually are.
It's also worth thinking about the other purposes of H tags.
Even though they may or may not have an affect on SEO - H tags help with accessibility software such as screen readers to make sense of your content.
-
Thank you @Tom-Capper and @pau4ner, this is really helpful. I guess it used to have an impact on SEO but things have changed and they're no longer as important as they were.
-
In my experience and opinion, it won't have any impact at all. I've ranked pages with one H1, a bunch of H3 and no H2. Headlines are useful to organize content for users, they don't really have direct SEO purposes (although they can affect it indirectly, as a better organized content will improve user satisfaction).
Although not a headline, something I would never skip is <title> tag (even though Google can create one/rewrite the existing one).
-
From an SEO perspective, I doubt you'd see any material impact.
Even skipping the <H1> isn't awful as long as the document's overall structure and hierarchy remains clear. See this experiment we ran a while back - https://moz.com/blog/h1-seo-experiment
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GSC problem: how to solve?
Hi all, Google Search Console gives me an error on these pages: info:https://www.varamedia.be/?utm_content=bufferbaaa4&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer info:https://www.varamedia.be/?utm_content=bufferece3f&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer I see there's an UTM tracking in the URL from Google+. We do have an account there but I don't see how this might give an error. Is this hurting our ranking score? How can we solve this?
Reporting & Analytics | | Varamedia0 -
my website seo
my web site is : sahraii and my category products descriptions are very long but not getting any results from google
Link Building | | arashsahraii
any suggest?0 -
National services provider and localized SEO (no physical stores)
Doing work for a telecom provider who operates in over 25 states. They are not trying to drive traffic to their brick-and-mortar stores. They want their marketing website to show products/services/pricing dynamically when a user enters their zip code. Previously, we could not show this until the shopper was already in the purchase flow that began with their serviceable address. They want to move these location-based details more forward in the shopping experience. They would likely have a "default" zip and set of services/pricing displaying until a user changes their location. My question is how does Google treat local SEO on a site where all location-targeted content is dynamic? Will the website suffer in localized search, when a shopper, say, in Colorado, wants to search for Internet providers? Is it better to have distinct landing pages for each territory with services/pricing?
Local SEO | | sprydigital0 -
Question regarding international SEO
Hi there, I have a question regarding international SEO and the APAC region in particular. We currently have a website extension .com and offer our content in English. However, we notice that our website hardly ranks in Google in the APAC region, while one of the main languages in that region is also English. I figure one way would be to set up .com/sg/ (or .com/au/ or .com/nz/), but then the content would still be in English. So wouldn't that be counted as duplicate content? Does anyone have experience in improving website rankings for various English-speaking countries, without creating duplicate content? Thanks in advance for your help!
International SEO | | Billywig0 -
Unsolved SEO And Digital Marketing Training
Hi Everyone, I have a basic SEO and Digital Marketing knowledge and looking for a course /training which will teach me step by step SEO and tools need to use with hand on training. I have a website (https://gemslearninginstitute.com/) which I need bring in Google Packs and on the first page of Google. I have attended a few courses but none of them offered in depth knowledge with hands on training so whatever I do it is not producing results. Thanks
SEO Tactics | | fslpso0 -
Craft CMS SEO Resources
I'm just starting out in freelance SEO & I've taken on a client who is using Craft CMS (version 2.0ish) for their site. I am not even close to being competent enough to manually code via Twig, but I had the main developer install the SEOmatic plugin for me. My question from here is - are there any resources or tips I should be aware of starting out? I just started by updating meta title/descriptions via "New Template Meta(s)" but I'm a bit concerned i'm doing the "template path" thing right - I haven't seen any visible changes in browser, and the SERP preview I'm getting is giving me a broken link. But i'm doing a fresh Moz crawl right now to see if the changes took place or not. so 1. Am I on the right track? 2. How long does it typically take for changes to start to show? 3. Is there anything I should be aware of? any follow up questions just let me know, I'll be following this thread!
Technical SEO | | dig_ad_austin0 -
Using Web Applications for SEO
I am in the sign/banner business, for years I have had a flash based web application that I developed which allows customers to design their own signs/banners online. With the demise of flash i am prompted to begin developing an HTML5 based application to take it's place. Developing this software is a rather expensive endeavor so many local sign shops, which don't sell on the web, don't bother to develop such an application, but what if i gave it to them? I assume a fair amount would find great value in such an application thereby allowing their clients to communicate a design idea without having to drive to the store front. The application would actually run embedded on my site thus earning me a link back to my site. Question is this: Is this a bad idea. If dozens of sign shops are running my application embedded on their sites will the help or hurt me? Thanks.
Technical SEO | | RocketBanner0 -
Having both <title>and <meta name="title"...> on a web page?</title>
Hi All, Client of mine using reversed Meta Tags format in their website and Honestly i never saw such Meta Tags formats. In my opinion having 2 Title tags and wrong reversed description tag is not correct and the needs to be removed, and other tags need to be changed,too But they said that it probably doesn't make a difference because weird thing is Search Engines are apparently able to index them ,So they don't think it affects search engine results and won't remove it just based on opinion. So should i persist in correcting them or just hope for the best and ignore it?!?!?! Thanks!
Technical SEO | | DigitalJungle0