Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Using NoIndex Tag instead of 410 Gone Code on Discontinued products?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Unsolved Using NoIndex Tag instead of 410 Gone Code on Discontinued products?

    Technical SEO
    ecommerce noindex shopify indexed urls
    2
    3
    1243
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • BakeryTech
      BakeryTech Subscriber last edited by

      Hello everyone, I am very new to SEO and I wanted to get some input & second opinions on a workaround I am planning to implement on our Shopify store. Any suggestions, thoughts, or insight you have are welcome & appreciated!

      For those who aren't aware, Shopify as a platform doesn't allow us to send a 410 Gone Code/Error under any circumstance. When you delete or archive a product/page, it becomes unavailable on the storefront. Unfortunately, the only thing Shopify natively allows me to do is set up a 301 redirect. So when we are forced to discontinue a product, customers currently get a 404 error when trying to go to that old URL.

      My planned workaround is to automatically detect when a product has been discontinued and add the NoIndex meta tag to the product page. The product page will stay up but be unavailable for purchase. I am also adjusting the LD+JSON to list the products availability as Discontinued instead of InStock/OutOfStock.
      Then I let the page sit for a few months so that crawlers have a chance to recrawl and remove the page from their indexes. I think that is how that works?
      Once 3 or 6 months have passed, I plan on archiving the product followed by setting up a 301 redirect pointing to our internal search results page. The redirect will send the to search with a query aimed towards similar products. That should prevent people with open tabs, bookmarks and direct links to that page from receiving a 404 error.

      I do have Google Search Console setup and integrated with our site, but manually telling google to remove a page obviously only impacts their index.

      Will this work the way I think it will?
      Will search engines remove the page from their indexes if I add the NoIndex meta tag after they have already been index?
      Is there a better way I should implement this?

      P.S. For those wondering why I am not disallowing the page URL to the Robots.txt, Shopify won't allow me to call collection or product data from within the template that assembles the Robots.txt. So I can't automatically add product URLs to the list.

      1 Reply Last reply Reply Quote 0
      • BakeryTech
        BakeryTech Subscriber @maribailey10 last edited by

        @maribailey10 If I could I would, but we very rarely have products similar enough to the discontinued one for that approach to make sense. Hence why I plan on sending them to a search query page.

        Occasionally, we are able to immediately replace a discontinued product with a replacement, but that rarely happens.

        1 Reply Last reply Reply Quote 0
        • maribailey10
          maribailey10 last edited by

          No just try to interlink them to other similar product and edit content accordingly

          BakeryTech 1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • blogwoman1

            What Tools Should I Use To Investigate Damage to my website

            indexed urls seo seo audit

            I would like to know what tools I should use and how to investigate damage to my website in2town.co.uk I hired a person to do some work to my website but they damaged it. That person was on a freelance platform and was removed because of all the complaints made about them. They also put in backdoors on websites including mine and added content. I also had a second problem where my content was being stolen. My site always did well and had lots of keywords in the top five and ten, but now they are not even in the top 200. This happened in January and feb. When I write unique articles, they are not showing in Google and need to find what the problem is and how to fix it. Can anyone please help

            Technical SEO | | blogwoman1
            0
          • jtiernanibm

            How best to wrap anchor tags around a product tile

            anchor tags ecommerce product listing page

            Hi Say I am on a Product Listing page on ecommerce website and I have product tiles which contain images and name/price underneath them. Is it better to wrap the whole product tile (image and name/price) in an anchor tag (linking to their product page) or to wrap the image and the name/price underneath in anchor tags separately (linking to the product page) ? thanks

            On-Page Optimization | | jtiernanibm
            0
          • LivDetrick

            Does google look at H3 tags?

            I've had someone tell me that google doesn't pay attention to H3 tags -- only H1 and H2.  I haven't found much online to back this up or discredit it; thought I'd ask the Moz community!

            Technical SEO | | LivDetrick
            5
          • Cassie_Ransom

            Do long UTM codes hurt SEO?

            Since most UTM codes/URLs are longer than 70ish characters, is this hurting my SEO? If it is, how can I solve the problem while still using a UTM code? Thanks!

            Technical SEO | | Cassie_Ransom
            0
          • Pete4

            Can I have an H1 tag below an H2?

            Quick question for you all - Is there an issue with me having an H1 tag physically below an H2 tag on a web page??

            Technical SEO | | Pete4
            0
          • Kelly_S

            How do I handle duplicate content of the same product in Multiple product categories?

            I am building a BigCommerce store for selling framed art.  Many of the pieces of art will fall in more than one product category. Let's say I have a framed print of a photograph of a western landscape.  This piece of art would fit into these categories;  "western", "landscape", and "photography".   I would have three pages with duplicate content for just this one framed print. Will google give me less page rank due to this?  Can all the link juice be given to just one of the three categories by use of rel=canonical?  If so, does anyone know how to do this for a bigcommerce site? I would appreciate any feedback. Thanks, Kelly

            Technical SEO | | Kelly_S
            0
          • wcksmith

            Use of Meta Tag - MSSmartTagsPreventParsing

            We've inherited some sites from another developer that had the following tag: All references I can find to it are from 2004.  What is the purpose and is it worth including in pages/sites we build?

            Technical SEO | | wcksmith
            0
          • gallantc

            Starting a new product, should we use new domain or subdomain

            I'm working with a company that has a high page rank on it's main domain and is looking to launch a new business / product offering.  They are evaluating either creating a subdomain or launching a brand new domain.  In either case, their current site will link contextually to the new site.  Is there one method that would be better for SEO than the other? The new business / product is related to the main offering, but may appeal to different / new customers.  The new business / product does need it's own homepage and will have a different conversion funnel than the existing business.

            Technical SEO | | gallantc
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.