Positioning the keyword in two pages
-
Hi there! I've decided to use four criteria (keywords) for my website. The "problem" is that I have to use the same keyword (criteria) in two different pages. Is there a problem If I do this?
On the other side, there are two sections of the web that (I assume) must have title and description tag as well as a keyword/criteria (Contact and Registration)....any advice?¿should they have a ttile and a description?¿Should they have a keyword associated?
Thanks in advance for the answer.
-
thanks Tom! It helped me a lot.
-
Hi Juan
It's not a problem if you need to use the same keyword for two different pages - you can it on as many pages as you want, provided that you keep one designated landing page for the keyword term.
The risk is that if Google sees your keyword on two different pages that are optimised fairly evenly, both on-site and through backlinks, then it may not be able to give a ranking preference to either page. We call this keyword cannibalisation, as the two pages compete with each other, meaning that one is not the clear winner.
However, if you have a page that is clearly optimised for the keyword, so it appears in the title tag, meta description, h1 and a number of times on the page, these are clear signals to Google that you're trying to optimise that page for the keyword. Throw in some relevant backlinks to that page and it becomes even more of a signal to Google. If you do that, then it should not matter if you have the keyword present on any other pages, so be descriptive for your user.
For your title tags and meta descriptions, always right them for the user, not a search engine. This means you should include terms like 'contact' and 'registration', don't try and overly optimise your title tags for your keywords.
Hope this helps.
-
Thanks Andy! for the answer.
-
Having multiple pages targeting the same keywords is not a problem, its quite common. For instance if you have a e-commerce website dealing in fashion clothing for ladies, lots of your pages will target "fashion clothing" or "womens clothing" - thats a little different though to what I think you mean of ... I just want to target "keywords" to two pages and not others - is that right?
If that's correct then as long as both pages naturally lean towards those keywords and phrases you are fine. As with any SEO work don't force the story, don't include the keyword 25 times just because you can - it's not natural.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to have H1 keywords on EVERY Page but not destroy user experience for holiday rental site
Hi all, as a Newbie getting my holiday home rental site up & running, I just cannot find a clear answer to this after many hours research. Moz & everyone else advises I need to optimise by ensuring my keywords are in my H1s, that H1s need to be on every page, more than 20 characters, but still unique, relevant, a statement of the content, appealing to users & not keyword stuffed. How can I include my keywords ("holiday home tasmania" & "tasmania holiday rentals") in the heading on EVERY page & still make every heading unique, relevant & not keyword stuffed? I only have 10 pages Home / The Space / Amenities / Location / About / Guide / House Rules / Reviews / Contact & they by nature need to be information based, not designed like a more creative Blog (which I will add later). Eg - my Amenities page which is a quick reference list so people can easily see inclusions & find if we have features they need/want. It seems really awkward & not in keeping with the chic, designer image I am trying to project to have "Amenities At Your Holiday Home Tasmania", "Three Beaches Tasmania Holiday Rental Location", "About This Beach Holiday Home Tasmania", "Your Guide To The Best Of Your Holiday Accommodation's Local Area", House Rules Of Your Chic Holiday Home Tasmania", "It's Easy To Contact Your Next Tasmania Holiday Rental" Much of the information out there including Moz's seems to be oriented towards blogs where there is a lot more creative freedom for an expressive H1, rather than a service business in a competitive space where people need to access facts & features quickly in order to make a buying decision & are very quickly going to notice & be irritated by the use of similar sounding phrases in every headline AND sprinkled throughout the page content. Many thanks, Cherie - Australia
On-Page Optimization | | Luminatrix1 -
Category Page Content
Hey Mozzers, I've recently been doing a content audit on the category and sub-category pages on our site. The old pages had the following "profile" Above The Fold
On-Page Optimization | | ATP
Page Heading
Image Links to Categories / Products
Below the Fold
The rest of the Image Links to Categories / Products
600 words+ of content duplicated from articles, sub categories and products My criticisms of the page were
1. No content (text) above the fold
2. Page content was mostly duplicated content
3. No keyword structure, many pages competed for the same keywords and often unwanted pages outranked the desired page for the keyword. I cleaned this up to the following structure Above The Fold
H1 Page Heading 80-200 Word of Content (Including a link to supporting article)
H2 Page Heading (Expansion or variance of the H1 making sure relevant) 80-200 150 Words of Content
Image Links to Categories / Products
Below the Fold
The rest of the Image Links to Categories / Products The new pages are now all unique content, targeted towards 1-2 themed keywords. I have a few worries I was hoping you could address. 1. The new pages are only 180-300 words of text, simply because that is all that is needed to describe that category and provide some supporting information. the pages previously contained 600 words. Should I be looking to get more content on these pages?
2. If i do need more content, It wont fit "above the fold" without pushing the products and sub categories below the fold, which isn't ideal. Should I be putting it there anyway or should I insert additional text below the products and below the fold or would this just be a waste.
3. Keyword Structure. I have designed each page to target a selction of keywords, for example.
a) The main widget pages targets all general "widget" terms and provides supporting infromation
b) The sub-category blue widget page targets anything related and terms such as "Navy Widgets" because navy widgets are a type of blue widget etc"
Is this keyword structure over-optimised or exactly what I should be doing. I dont want to spread content to thin by being over selective in my categories Any other critisms or comment welcome0 -
On page links
Hi I am really intrigued by Bloomberg strategy. if you look at their article pages they are full with internal links done with what I assume to be an automated process (too many pages to be done manually). it seems to work for them. I would love to hear your opinions.
On-Page Optimization | | ciznerguy
http://www.bloomberg.com/news/2014-11-26/uber-said-close-to-raising-funding-at-up-to-40b-value.html0 -
PAGE TİTLE
<title> </span>Home to home moving 4356 <span></title> page A <title> </span>Home to home moving 3723 <span></title> page B These two titles are the same?
On-Page Optimization | | iskq0 -
301 to Intermediate Page then Rel=Canonical from Intermediate to target page
Hi I'm working on an eCommerce site and don't have direct access to the CMS. I had requested developers to provide me a facilty to 301 via htaccess however this is working slight differently. I need guidance from experts whether it's okay or not: Old Page: example.com/old Target New Page: example.com/new After Implementing the redirect, It redirects to an intermediate page or in other words, The same target URL with a question mark added: example.com/new? (notice the question mark in the new URL) This intermediate page has a canonical tag for the exact target URL. So, if I 301 redirect example.com/old to example.com/new? (Intermediate page) and If the intermediate page example.com/new? has a canonical tag for the exact target URL (example.com/new), Will I be able to pass the link juice and authority of old page to the new page?
On-Page Optimization | | Ankkesh0 -
Removing OLD pages
Dear all, I was removing tons of old pages from my directory (about 400 pages), I was setingup a 404 custom page, all is fine, so when I go to an existing page I get a 404 and redirected to my 404 page. The problem is Google Webmaster tools list all these pages as 404, and never clean my list (1 year til now), so I assume something is wrong. Question what is the best way or natural to remove old pages from one directory? Note: previously I tryed add on these pages the NOINDEX/NOFOLLOW meta tag and I got from google Soft-404. Thank you
On-Page Optimization | | SharewarePros0 -
Page titles and descriptions
A website has several wigets to show Each wiget with its own page The wigets mostly just vary in size How would you suggest titles be done? Example: Wiget 1ft Wiget 2ft Wiget 3 ft an so on........ Would this trigger a duplicate content issue given “Wiget” leads in the page title?
On-Page Optimization | | APICDA0 -
Ranking on page 5 for a 1% difficulty keyword
Hello mozers, I am going crazy over this. I have designed a new site www.smh.cz. The company name / kw is unique (Smolikova Mikulas Hendrich), but it appears on page 5 on Google.
On-Page Optimization | | ilincev
Yahoo and Bing is fine (in top 3 positions). All the on-page factors are ok too.
All the smh.cz pages are indexed on Google. We have done a 301 redirect of two other domains (sm-legal.cz and smm-partners.cz) which were websites for the firms prior to forming a new one. I am scratching my head over what does Google dislike so much. Any thoughts? Can the smh.cz domain - which previously had some dodgy insurance content - be the reason? Your help is much appreciated. Ondrej0