Main Site and eCommerce Site URLs for SEO
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My client currently has a main website on a url and an eCommerce site on a subdomain. The eCommerce site is currently not mobile friendly, has images that are too small and are problematic - and I believe it negates some of the SEO work we do for them. I had to turn off Google Shopping ads because the quality score was so low. That being said, they are rebuilding a shopping cart on a new platform that will be mobile friendly BUT the images are going to be tiny until they slowly replace images over several months. Would you keep the shopping cart on a subdomain, or make it part of the main website URL? Can it negatively impact the progress we have made on the main site SEO.
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@jerrico1 said in Main Site and eCommerce Site URLs for SEO:
When deciding whether to keep the shopping cart on a subdomain or integrate it into the main website URL, you need to consider the SEO implications. Handling a similar website, 'Myposhaakh', which sells women's sarees and salwars, etc., I discovered that integrating the shopping cart into the main website URL significantly improved search engine rankings and the overall user experience.If the main site has already established SEO progress, moving the shopping cart to the main domain could leverage this existing authority to enhance the shop's visibility. • On the other hand, maintaining the shopping cart on a subdomain might necessitate separate SEO strategies to establish its authority from scratch, posing a more challenging and time-consuming task.
Since the new shopping cart will be mobile-friendly, integrating it into the main domain could offer a seamless user experience, which is a crucial ranking factor. In short, the decision should align with the overall business goals, technical feasibility, and strive to provide the best user experience possible.
Integrating the shopping cart into the main website URL could be advantageous for SEO and user experience, as long as the transition is carefully handled to maintain the existing SEO value. In summary, ensuring that all redirects are correctly configured and promptly address any potential issues is crucial.
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