Is anyone seeing excessive ranking fluctuations?
-
Has anyone noticed an unusual shift in ranking fluctuations starting around 20 hours ago?
I have noticed some fairly major positive shifts on two different websites, interested if anyone else has seen the same thing.
-
If there are excessive ranking fluctuations, often this is because of a Googe core algorithm update.
We recommend waiting a few weeks to see where your website ranks after the update has finished rolling out.
It happened for the Bristol Summerhouse business which we own; it moved to page 2 and then back to page 1 without us needing to improve the company's organic SEO.
-
SEMrush Position tracking is showing a lot of false flux lately for a couple of reasons.
1) They don't identify your position in the SERPs and report it as "not in top 100". If you click to see the cache that they used to obtain the rankings your domain is there.
2) Google has been inserting and removing a link to the image results at the top of many SERPs. "Images for [your query]" When present, SEMrush is counting this link to the image results as position #1 and the result is all results below are pushed down one position. When not present, all of the results below move up one position. You don't notice this very much in your visibility score if you are on the second page. However, if you have keywords that rank in the top three or four it can make a huge change in your visibility score.
3) Google does seem to be experimenting a bit and even losing track of a few pages for the keywords that they typically rank for. So, yes there is a little more flux in Google, but the number changes in many of the tools are a result of contaminated data and bad data collection.
-
We have seen fluctuations in our 4 sites, we consider it seasonal as it happens every year around the holidays and picks back up in mid January
KJr
-
I have in the past week or so seen huge fluctuations. I've checked various algorithm sensors (SEMrush, Mozcast) etc. and for the industry we deal in there has been significant movement since around 12th January 2018.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content change and variations in ranking
Hello, I have create a new webpage and asked google in the webmaster tool to crawl it. Within minutes it is ranked at a certain spot. I did make changes to it to increase the ranking and right away I could see variations in ranking either up or down ? I have done the same same thing for a page that has been existing on my website for many years. I changed the content, asked the webmaster tool to re-crawl it. It got the new content within minutes but the ranking doesn't seem to change. Maybe my content isn't good enough but I doubt. Could it be that on old pages it takes a couple weeks to see ranking changes whereas on new page it is instantaneous. Has anyone experienced something similar ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Inverse variation in Rankings between countries
Hi, Our ranking between India and USA is varying inversely like....when we improve in India...drops in USA and vice-versa. And the possible correlation I have from my end is: We have reclaimed some links and removed same. It happens at both redirects and removal of those redirects. When we reclaimed some links, we improved in India and dropped in US. And when we removed these redirects, vice-versa. Any idea on this? Please share. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
My page ranking dropped after I made it responsive
Recently, I made one of my site page responsive. It was ranking on 13th Position and after I made the page responsive, it dropped to 24 desktop and 35 on mobile rankings. I ran mobile friendly test and it said "awesome, your page is mobile friendly". Not sure, what went wrong here. Page in question is: https://www.itcontractorsuk.com/ Can someone please advice? Please Note: My site is partially responsive.
Intermediate & Advanced SEO | | ThinkWebUK0 -
Checking Rankings Again & Again Can Drop Rankings
Is it possible that if i check my google rankings again & again it can drop ranking?Like checking where do my keywords rank every hours rank drop the rankings? Because this indirectly affects the CTR. Might be because of it? No one has faced such an weird thing before.
Intermediate & Advanced SEO | | welcomecure0 -
Why is this competitor ranking so high?
I have a competitor who consistently rans #1 or close in SERPS for keyword phrase "uncontested divorce lawyerser. in analyzing his site he doesn't seem to have anywhere near the links, domain authority or page authority that would justify this preeminence Is this a black hat situation or what? His site is www.uncontesteddivorceny.comhx thx Paul
Intermediate & Advanced SEO | | diogenes0 -
SEOMoz Keyword Ranking Accuracy
Getting some mixed message on this. Is the keyword ranking informational available in SEOMoz based on the data in Mozscape or based on live Google data? Reason I ask is that my ranking for "crown moulding" for www.worldofmoulding differs: Based on the today's scan my www.worldofmoulding.com ranks in position 40 in Google. Based on a manual check with cleared out cache no local setting ... the site is 4th spot Running a third party check using "Advanced Web Ranking" tool it comes up in 9th spot, but they count the local business SERPs in which case it matches my manual search. It seems that SEOMoz is not in line with actual ranking. Any suggestion for what can be used to accurately asses SERP placement for terms?
Intermediate & Advanced SEO | | VanadiumInteractive0 -
Dropping dramatically in keyword rankings
One of my clients has always ranked well for this keyword (janitorial services, nh). Then within a week, they dropped out of the top fifty in Google and now in other major search engines as well. My first thought of why the drop in rankings is due to duplicate listings within online directories. The previous marketing person on staff was listing the company more than once in these directories, and it wasn't discovered until later in the link building process. Sometimes the company was listed with "janitorial services" as part of the company name, and then listed again with "carpet cleaning" as part of the company name... sometimes with duplicate address, or using the po box instead - as if two companies. The odd thing in all this is that while they dropped in ranking for this keyword, they still come in usually 1st in Google Places for this keyword with 12 excellent reviews. And yet when I check their Google Places account, it says that it needs to be reverified, again, it doesn't meet the terms. (company is a family owned business, for over 30 years, they have a lot of potential). So all this duplication needs to be fixed, but how serious are duplicate listings on places like Manta, YellowPages, SuperPages, also Yahoo Business Local and Bing Business Directory? And now that "forensics" seems to be my task, any suggestions on how to start? Any processes I should go through with Google WebMaster? _Cindy And, too, if I could add, the site ranks very poorly for this keyword and while I have provided recommendations, and they understand the onsite issue, they have yet to go forward with implementation, making this a little more difficult issue.
Intermediate & Advanced SEO | | CeCeBar0 -
Why our site dropped in rank for a main keyword
Hello, Our site nlpca(dot)com dropped in rank for a few terms, including the main term "NLP". Could you look at our site and tell us what might be the cause? Thank you so much, Bob
Intermediate & Advanced SEO | | BobGW0