Which is best for keywords; plurals vs singular
-
Hello!
This is my first question so I hope it will be a good one and everyone finds it useful; I have found many conflicting views and need some clarification.
Question: When it comes to optimising for specific keywords, which is best; plurals or singular?
Example: Should I optimise for 'conveyor' with medium competition and a larger local [exact] traffic volume, or go for 'conveyors' with a higher competition and a slightly smaller local [exact] volume of traffic?
Obviously this example is a bit of no brainer as I would tend to sway towards the lower competition with a good volume of traffic to be more competitive, but when the terms are so closely linked, would it be wise to cover both grounds now and go for 'conveyors'?
What is general consensus out there?
Thanks in advance!
Richard
-
It's certainly on a case-by-case basis as I've seen. Certain terms (ex. photographers) is searched much more as a plural than as singular. The real answer to this question is do your keyword research, and see which terms is more sought after.
-
Thanks Marcus,
It is definitely a case by case study as you say. What prompted me to ask the question is the variety of answers out there in the search results...
Thank you for taking the time to reply.
Richard
-
Hey Richard
I don't think there is a general consensus and these things have to be reviewed on a case by case basis. You have pretty much covered it above but you need to balance relevance, competition and volume and make the best call.
No easy answers in this game eh!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is the best youtube keyword tool ?
Hi i am in process of optimizing the youtube channels and i like to know which is the best tool for YouTube keyword research which can show search queries and other data something like google keyword planner.
Keyword Research | | NortonSupportSEO0 -
Ranking a homepage for keywords
We recently found a handful of keywords we would like our homepage to rank for (for example - customer experience). On our homepage we have articles (4-5 posted daily) that feature the keywords we are targeting (one being customer experience). How do the keywords we are using in our daily articles that are posted to the homepage affect the overall keyword ranking for the homepage? In other words do the keywords used in the articles (title, first 2-3 paragraphs, meta description, etc.) all roll up/build up to the homepage's keywords or how does that work?
Keyword Research | | carlystemmer0 -
Wrong page ranking for keyword.
I have a page i'm trying to rank for certain keywords around "emergency vet clinic" the page is domain.com/emergency-vet-care but my home page is the one that is ranking better and better. How can I get the other page to rank for e.g. "emergency vet care" , "emergency animal care" and the main page to rank for just regular vet care? My on page looks pretty good. I've also taken out most references to emergency care on the main home page except for the one link to it. Thanks
Keyword Research | | swagseo0 -
Where are the Google Search Volumes in Keyword Analysis
I just joined and started by doing some keyword analysis, For some reason although I select "On Google", the tool only reports Bing Search Volume (Exact match). I am not that interested in Bing - not sure how to display the Google search stats
Keyword Research | | jbendiner0 -
Advice - Keywords, good semantic practice...
Hi everyone, I'm still new to SEO so bear with me. I'm fairly ok with what determines good 'On page optimization' grading. Have a few good results but mostly for my ecommerce website. Now I'm building up blog content I'm often puzzled how SEO experts balance good editorial web page titles with how people actually search. An example: Buy Biggie Smalls Versace Sunglasses I have created the page title 'Buy Biggie Smalls Versace Sunglasses - Company' Created a and tag with the same keywords... drop the term a few times on the page, add to a few alt tags, add the term to the url.... but this looks contrived & isn't exactly an exciting web page title which would entice people to click through. Or is it? A more interesting web page title might be something like 'Versace & Biggie Smalls - his influence on a new generation of Hip Hop culture'. Ok this is a completely different long-tail keyword phrase. But do I need to do both? How would a seasoned SEO expert blend the dull search term into some interesting page title and hence all other on page optimization aspects. Hope you get what I'm trying to explain. Thanks for looking... Kevin
Keyword Research | | well-its-1-louder0 -
Best numbers but 6th position
Hi.. I'm trying to understand your system but even watching the video tutorial you never said anything about the icons (checked gray) that appears in Difficult reports. And another question. Do you have any idea about WHY we have the Best Page Authority, Page Linking, domain authority and Root domain Linking Root Domains and we are are the 6th place on ranking.. We used to be at the 1st for years and not we are going down.. Thank you wYlcD.png
Keyword Research | | mike_br0 -
Google Keyword Tool - Competition - How does it compare to SEOMoz Keyword Difficulty?
Hi, Many times, when I look up a keyword in google using their Keyword Tool, the competition might be low or medium, but, it doesn't seem close to the keyword difficulty on SEOMoz. For example, I looked up fantasy sports. It's low competition on Google. I thought, wow, that's amazing. How can that be when it's so popular? Huge search volume, low competition. Then, SEOMoz says 76% difficulty. It sort of shatters my enthusiasm all of a sudden. Maybe I have to change the order of how I look at it 🙂 What is the difference that's going on? What would be considered low keyword difficulty on SEOMoz? How about medium and high? I know someone might argue that for some guru, what's hard for one person isn't hard for the guru, but, for the average webmaster who does some seo, uses SEOMoz, and some other SEO tools, is there some general breakdown? Thanks.
Keyword Research | | webtarget0 -
Keyword management - where do i start?
Hi all, i am a starting out SEO. I have recently been browsing our keyword rankings report and noticed that we are very low down on some quite key search terms. I therefor want to focus over the next few weeks, on bringing us up the rankings for these specific terms. Apologies if this is a very basic one, but**,.... I dont know where to start!** I would be very interested if anyone can give me some advice on a plan of action. What actions should be in my action plan? For example, if i wanted to improve our rankings on the following: English school in malta Learning english in malta English classes in malta
Keyword Research | | Exp0