Keyword management - where do i start?
-
Hi all, i am a starting out SEO. I have recently been browsing our keyword rankings report and noticed that we are very low down on some quite key search terms. I therefor want to focus over the next few weeks, on bringing us up the rankings for these specific terms.
Apologies if this is a very basic one, but**,.... I dont know where to start!**
I would be very interested if anyone can give me some advice on a plan of action. What actions should be in my action plan?
For example, if i wanted to improve our rankings on the following:
-
English school in malta
-
Learning english in malta
-
English classes in malta
-
-
Its about 4 or 5 years old. We have one site that i am focussing on at the moment.
-
Great to hear! On to next steps....
For each page that exists on your site, pick a couple keywords or phrases to focus. If you pick "English school in malta", then your page should be one that most people would be glad to find after typing that phrase into a search engine.
Your first focus is to provide great content. A well thought out, well written page is desired. Google the phrase and look at the top 10 sites. You will probably find some great pages, along with some not-so-great pages. Take the good, leave the bad, and try to make your page the best one.
Your page should be clean, clear and well designed. You have probably been on some sites where the information you seek is right in the center of your screen and cleanly laid out. Other sites might jam the info you want halfway down the page with ads and other distractions surrounding the content. Don't make the user search for the information. Display it prominently.
Your site should immediately let users know they found the right page to meet their needs. Use H1 tags to boldly display your page title such as "Top 10 Lists of English Schools in Malta".
Make sure to use a clean page title (the meta tag). Something such as "English school in Malta | ABC College" would be a nice title for your page. A bad title would be "Learn Spanish, French, English and many other language fast and cheap"
Make sure your keyword phrase is used several times on the page. The usage should be completely natural. I usually shoot for about 4 times on a page. More then 6 can be excessive, and two or less may not be enough to indicate to search engines that the phrase is the focus of your page.
If your page is truly great, then let the world know about it. Tell anyone and everyone who might be interested. Contact schools, government agencies and anyone you can think of who comes in contact with people who may have a need for your service. Ask them to review your site and link to it.
The above is a general start. As you progress you may have additional questions in which case just ask.
A final thought....start a Campaign using the SEOmoz tools. This will help you track your progress and move up in rankings.
-
Hi Becky,
As a matter of interest, how old is the domain ?
Do you just have the one or do you have many sites?
Regards,
Chris
-
Thanks Ryan! i have covered off the adwords base and also looked through the begininners guide but i would love some detail on where next....
Thanks!
-
Hi Becky.
Begin by taking a look at Google Adsense keyword tool: https://adwords.google.com/select/KeywordToolExternal
If we look at your first phrase "English school in malta, Google shows 2900 global monthly searches and high competition.
Your SEO strategy will vary depending on how much resources (time/effort/money) you are willing to put into your site, along with your goals. A great place to get started would be the Beginner's Guide to SEO. It is truly a great guide and will answer many of your questions.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my Google search bringing me other keywords than what I typed in?
When searching Condor Voucher on Google US where our business operates the SERP results show results on the first page that do not contain the keyword Voucher at all but instead Condor Coupons and Condor Promo Codes. Is this due to relevance of the other sites(higher search volume keyword), their domain authority, page authority, better authoritative content? Or does Google recognize that voucher is not often used in US and uses more common keywords such as Coupon and Promo Code? Therefore we cant rank for a term with such a low search volume?
Keyword Research | | MyVoucherCodes0 -
Any keyword tools to do this?
Hi, I'm looking for a tool which can pull keyword idea data from Google Keyword Planner at landing page level for multiple URLs at once. Right now with Google Keyword Planner you can only manually do one URL at once. Which will give you 800 keywords. I'm looking to pull landing page keyword ideas for about 10 URLs at once, so in total i should get about 8,000 keywords. Any tools which can automate this with Google Keyword Planner? Cheers.
Keyword Research | | jayoliverwright0 -
How to identify negative keywords in a campaign?
Which keywords are negative and harmful for a website, how to identify? And how to remove those type of keywords from campaign? If you have any type of tool for identify to negative keywords, then please suggest me?
Keyword Research | | surabhi60 -
I'm a noob. Keywords for new ecommerce site. Should I go for the "big boys" or start small?
Hey guys, My ecommerce site sells fair trade jewelry, bags, shoes from developing countries. I used the Keyword difficulty tool and came up with a list of about 50 keywords. Should I focus on the 29%-50% difficulty keywords or go for the 50%-75%? Or a mix of both? Thanks so much, Adam My list is attached in a .jpeg VmpJ7iQ
Keyword Research | | Adammcconnell0 -
Targeting nearly identical keywords
Hi, I have a website selling home furniture and I can't work out the best way to target keywords relating to sofas/couches. They both have very similar search volume and so I would like to target both. However, I obviously can't create different pages for couches and sofas as this will likely be seen as duplicate content, I also think it wouldn't read well if the content swaps between using couch and then sofa. I would really appreciate some advice on how best I can target both keywords. Thanks in advance!
Keyword Research | | uSwSEO0 -
Most Accurate Keyword Count
Okay, there are so many keyword tools out there, and I would like to know the one that is most accurate for search volume.
Keyword Research | | azguy0 -
Optimizing two site pages for the same keyword phrase
If a keyword works really well for two pages on your site, is it OK to optimize both pages for that keyword? Is it possible that Google will rank both pages? For example, one of the companies I've worked with is a software developer. They want to use the keyword phrase “simple project management software” for both the home page http://www.wennsoft.com/ and for the product page http://www.wennsoft.com/en/Solutions/By-Products/projectmanagement.aspx. (I’ve got other alternatives that I can use, but optimizing both pages for the same keyword would be the path of least resistance).
Keyword Research | | EricVallee340 -
Keyword Difficulty: High or Low?
Looked in the FAQ in the Keyword Difficulty tool but it didn't mention whether or not a higher % or lower % is better. I'm assuming that a higher % means that the keyword is more competitive, is that correct?
Keyword Research | | kylesuss0