Newbie has various questions about keywords
-
Hi All - Im just learning, would appreciate some clarification on how keywords work. Specifically:
-
For a phrase keyword, does order matter? E.g. is 'Bridging loans UK' the same keyword as 'UK bridging loans'?
-
Again in a phrase, do the keywords need to be adjacent? So if I had a an H1 tag on my page which was 'We provide Briding loans for the entire UK', would this be considered a match for the keyword phrase 'Bridging loans uk' ?
-
As I understand it, optimising your site for a certain keyword involves 2 things at a basic level:a) Including that keyword on your site, and b) Getting relevant inbound links from other sites with that keyword as the anchor text.
Is this correct?
Are there other large scale factors?
What is the balance between those 2 (or more) main factors? Which is most important?
-
-
It is better to
have them in order but they do not need to be. You will come across the terms, exact,
phrase and broad in SEO a lot.Lets say you have optimized for “Bridging loans”
Exact is best this is when someone types in “Bridging loans”
Phrase is next, it is when someone enters “I need a bridging loan for my house”
Broad is when some one enters “I have got bridging or my loan”All things being equal, if someone has the text A B C on
their site and you have C B A, you would both expect to rank for ABC, but of
cause they other guy will beat you. -
It is better to
have them in order but they do not need to be. You will come across the terms, exact,
phrase and broad in SEO a lot.Lets say you have optimized for “Bridging loans”
Exact is best this is when someone types in “Bridging loans”
Phrase is next, it is when someone enters “I need a bridging loan for my house”
Broad is when some one enters “I have got bridging or my loan”All things being equal, if someone has the text A B C on
their site and you have C B A, you would both expect to rank for ABC, but of
cause they other guy will beat you. -
It is better to
have them in order but they do not need to be. You will come across the terms, exact,
phrase and broad in SEO a lot.Lets say you have optimized for “Bridging loans”
Exact is best this is when someone types in “Bridging loans”
Phrase is next, it is when someone enters “I need a bridging loan for my house”
Broad is when some one enters “I have got bridging or my loan”All things being equal, if someone has the text A B C on
their site and you have C B A, you would both expect to rank for ABC, but of
cause they other guy will beat you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Coworker and I see totally different keyword volumes on same paid keyword planner account
My coworker and I are both connected to the same company's paid keyword planner account but are using our own individual google accounts to log in. When I look up the keyword "joint bank account" I get a search volume of 9,900, while she gets a search volume of 2,900. Does anyone know why this might be? Do we know which might be more accurate? This doesn't seem to be connected to Google lumping semantic variations together. I've seen it happen way before that update. It's hindering our headline pitching since the volume she sees does not meet our minimum search threshold. Any insight would be greatly appreciated! Thanks, Laira
Keyword Research | | CTI1 -
Multilingual keyword research
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
Keyword Research | | Jseddon920 -
Need a keyword tool for the whole company
I alone cannot do keyword research on all of the online content that my company produces. There are about 10 publishing support teams who could do this research themselves, once trained, but I don't know which tool to suggest they use since they can't all use my MOZ login. Right now, those who do any research at all are using Google Trends. Wrong answer, but of course they are used to Trends for their social campaigns. Has your company dealt with this situation? I've looked at a few free keyword tools...each seems to have its plusses and minusses. **What would you recommend...either as a free tool or possible other workaround? **
Keyword Research | | Jen_Floyd0 -
What are the checkmarks for on the keyword tool?
I'm looking at the keyword research tool and notice that some of the boxes are checked. I dont really see a reason why? does anyone have this answer? i did attempt look in the Q&A section with no luck.
Keyword Research | | praxiscredit1 -
Suggestions for RU Keyword Research
Does anyone have suggestions for a better RU keyword tool than Yandex and/or is there a way to see exact searches in Yandex's keyword tool? It seems like the data is not at all accurate. For example - we are ranked #2 for a keyword which has over 40,000 monthly searches (searches according to Yandex keyword tool and position confirmed with someone doing a manual search in Russia). However, we are not getting any traffic for this keyword and according to Yandex webmaster tools the keyword only got 10 impressions this past month. Any ideas for me... or would using Google be preferable eventhough people in Russia don't really use Google?
Keyword Research | | theLotter0 -
How to interpret the keyword tool?
I've played with the keyword tool a bit. Some keywords have 43% difficulty and some have 55%. What do these difficulty levels mean? I don't really know how to go about it.
Keyword Research | | sleepmaster0 -
Keywords for homepage and product categories
My homepage explains the different electrical equipment our company sells, our main product category page also does the same but in more detail. I'm stuck where I feel the homepage and product category page need to be optimised for the same keyword except the homepage needs to be optimised for our company name too. Was anyone else in the same situation as me and how did you choose the right keyword between two pages that have the same message?
Keyword Research | | Seaward-Group0 -
How to get started with Keyword research
I am planning on a new self help site in German language. I almost died from a skin disease and had to learn how to heal myself. I now I teach that to anybody interested. I am tech savvy but internet marketing is new to me and I need some practical help in how to research my market niche and the best keywords. Thank you for your help, Guido
Keyword Research | | Guidowalter0