Are Moz Ratings that reliable/correlated against SERPS?
-
So 3 weeks in Penguin 2.0 and after an initial drop in rankings (4-5 places on top keywords from rank 1), I have seen a small climb in rankings by a couple places but have seen a huge jump in my DA, PA and Domain trust/rank... That FAR surpasses any other magicians website. However I am ranking below some really really poorly rated sites. I am getting a PA of 51 which is really high for the industry (maybe the highest).
If this is the case, why am I not number one for every keyword in my demographic?
I know this is asked a lot but how reliable are Moz stats, I know no one can really know how Google rank sites on SERPS but if Moz is the best shouldn't it be kinda close?Any thoughts on how accurate Moz rank is and also if it can be used as some indication of the SEO power behind a website.
-
It's hard to predict Google rankings, and there's no one metric that can do this reliably. The best we have to go on are metrics that correlate well with ranking potential. As of May 31, 2013, here's how the following correlated with Google rankings for US search results:
- Page Authority - 0.36
- Domain Authority - 0.19
- MozRank - 0.24
- Linking Root Domains - 0.30
- Total Links - 0.25
- External Links - 0.29
So Page Authority is the highest correlated metric that we know of - beating Google's PageRank by a wide margin. But as Chris points out, this is only a predictive metric. And while a 0.36 correlation is awesome in the SEO world, it's still a long way from a perfect correlation.
For more historical correlation data, I highly recommend looking at the 2011 Ranking Factors (we'll be updating this soon)
Generally, most SEOs have to take a number of metrics and data into account when trying to figure out the ranking potential of a webpage, and it's incredibly hard to create a computer model to replicate this.
Regardless, I hope this helps! Best of luck with your SEO.
-
Hey Magic,
Domain Authority is a measure of off-page factors such as linking root domains, number of total links, MozRank, MozTrust, etc. It demonstrates the _potential _a site has to rank well in Google without taking into account most keyword and on-page factors. A site that ranks best for "arctic circle", for example, may be very authoritative and have great domain authority because of the strength of its back links but it may not rank above other, less authoritative domains for "snow", for example, unless it has well-optimized concepts on the site pertaining to the term.
MozTrust is the “distance” between a given page and a seeded trust source on the Internet. Think of this like six degrees of separation: The closer you are linked to a trusted website, the more trust you have, yourself. Again, this has to do with your ranking _potential,_not how well optimized a page is around a key concept. If you take a page on a domain that has a link to it from the above mentioned arctic circle site and you delete all the content on it, but leave the URL, it will still maintain its trust score but it wouldn't rank for anything.
Also, sometimes google penalties will leave your site with high pagerank an other ranking factors, such as those measure on OSE, yet the site is stripped of its ability to show up in the results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Domain Authority 27
Hi there, I have been reading up about Domain Authority being important to rank though I have a question about it. When trying a few google searches and using a tool to see the Moz Domain Authority i notice the following. I won't mention sites or keywords, happy to send them via private message if required. A site ranks 1st position for most keywords including the main keyword that related to their industry, a highly competitive keyword. Their Moz Domain Authority 27, Est. Visits: 265,000, Pinterest shares 72, Facebook shares 191 and unique domains that point to it are 55. Yet when I look at another site, optimising for the same keyword, Moz Domain Authority 50, Est. Visits: 60,000, Pinterest shares 35000, Facebook shares 20000 and unique domains that point to it are 521. I would have thought that the second site ranks 1st for the keyword and the first one mentioned which is in 1st position I would have expected to be on page two or three. as I scroll down the first page for the term, all sites except for one have higher DA, visits, shares and so on. If a high PA is required can someone help me to understand the above example? Whn a low PA site ranks much better for a primary keyword than all other sites that have a higher PA than it?
Moz Pro | | IvanaDaulay1 -
Moz is treating my pages as duplicate content but the pages have different content in reality
Attached here is a screenshot of links with duplicate content. Here are some links that is also based on the screenshot http://federalland.ph/construction_updates/paseo-de-roces-as-of-october-2015 http://federalland.ph/construction_updates/sixsenses-residences-tower-2-as-of-october-2015/ http://federalland.ph/construction_updates/sixsenses-residences-tower-3-as-of-october-2015 The links that I have placed here have different content. So I don't why they are treated as duplicates BWWJuvQ
Moz Pro | | clestcruz0 -
Canonicalisation/ Moz/ WP.
Hi, I've recently put a new site live using Wordpress, and have hooked it up to Moz Analytics. Moz is reporting >1000 pages with 'missing meta description page', and >250 with 'duplicate page content'. The issues seem to be being flagged by pages with '?sort=asc&view=main', ?show=paged&view=main, '?sort=ratedup&show=all&view=list', etc. I have a number of category pages, which users can filter by etc to give them the information in the way they want to see it. I have this ' I haven't got many pages indexed by Google yet, so can't see if they're hitting the same issues as Moz. Any help/ advice appreciated.
Moz Pro | | newstd1000 -
Meta Tag Descriptions not being found in Moz Crawls
Hey guys, I have been managing a few websites and have input them into Moz for crawl reports, etc. For a while I have noticed that we were getting a gratuitous amount of errors when it came to the number of missing meta tags. It was numbering in the 200's. The sites were in place before I got here and a lot of the older posts no one had even attempted to include tags, links of the page or anything. As they are all Wordpress Sites and they all already had the Yoast/Wordpress SEO plug-in installed on them, I decided I would go through each post and media file one at a time and update their meta tags via the plug in. I personally did this so I know that I added and saved each one, however the Moz crawl reports continue to show that we are missing roughly 200 meta tags. I've seen a huge drop off in 404 errors and stuff since I went through and double checked everything on the sites, however the meta tag errors persist. Is this the case that Moz is not recognizing the tags when it crawls because I used the Yoast Plugin? Or would you say that the plugin is the issue and I should find another way to add meta tags to the pages and posts on the site? My main concern is that if Moz is having issues crawling the sites, is Google also seeing the same thing? The URLS include:
Moz Pro | | MOZ.info
sundancevacationsblog.com
sundancevacationsnews.com
sundancevacationscharities.com Any help would be appreciated!0 -
How you can manipulate your MOZ DA
I have become frustrated at MOZ in the last few months, none of my backlinks have made it into the index. Old back links. Long story short, I figured out the issue and I figured out how anyone can manipulate their DA. I wrote a blog post about it here, http://blog.dh42.com/manipulate-moz/
Moz Pro | | LesleyPaone1 -
Best Way to Seemlessly Use Moz and Google Analytics
Hi All, I have Moz Pro and I am beginning to explore Moz Analytics. I currently use Google Analytics for pretty much everything and I am almost at expert level at using the GA interface so I'm ready to learn a new tool and have a second source of data! My question is: what's the best way to get the most of Moz Analytics and GA congruently? Off hand I know that Moz's keyword, rank, and link data, including competitive insights, is more comprehensive than GA. But how else can I use Moz and get the most out of the Moz Analytics? Looking to really dive in and discuss how we can make use of both! Thanks - Vee
Moz Pro | | Symmetri0 -
Google SERP count 100
I'm not finding a clear solution to getting 100 results in the Google SERP. I'm currently using Firefox as I use Chrome for being logged into Google (Gmail, Docs, etc.) I tried the Grease Monkey script, no luck. I tried appending the url with &num=100 (looks like that may have been killed in 2010 which may explain why the GM script isn't working). And it doesn't look like any toolbar, SEOMoz included has that functionality, any ideas or places to look? In addition, does anyone have a good SERP numbering tool? If I do a search and the first page, including Local & Organic has 15 results, when I click over to the 2nd page it starts back at #11, kind of defeats the purpose of using a numbering tool 😉 Any help would be appreciated. Thanks much!
Moz Pro | | nsauser0 -
Does SEOmoz have a keyword visibility report / tool?
Know of a tool where I can show the overall success of a set of keywords, us vs. the competition? A visibility report where a #1 ranking is worth 30 points, #2 is worth 29, so on and so on down to #30 worth 1 point, outside of the top 30 is worth nothing. (something like this). Trying to show an overall visibility scorecard, not sure if I can do it here or with some other tool. Didn't see it on Raven. Thanks!
Moz Pro | | akim260