Content marketing where articles aren't high traffic
-
Hello,
If no one is writing articles in your niche and articles are very scarce in the top 100 landing pages, what does that tell you about content and content marketing in your niche
-
I have a retail site in a niche like this. Nobody has written the articles. Nobody.
I write articles and they rank well for LOTS and LOTS of long tail keywords. However, there is not a lot of search in this niche. The typical article pulls in only 5, 10 or 15 visits from search per day. But, these articles have a good conversion rate.
So, I do a "good" job on these articles - but not a great job like I do for a site that competes for much higher traffic in much more difficult SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Massive unexplained organic traffic drop; disappeared from Google
Hi there,
Search Behavior | | katelynroberts
Our site has experienced a huge organic traffic drop, specifically from Google. The drop occurred on Feb 19 and I've got no clue why it happened. We have not made any significant changes to the website and it doesn't look like there was an algorithm update last week. We don't have any Google penalties or indexing issues noted, and the drop isn't specific to any particular segment/region/keyword. What am I missing? Any advice or insight is super duper appreciated. Our site is a Wordpress/WooCommerice e-commerce site with a blog and long-standing #1 ranks for keywords related to our main product offering. Screen Shot 2024-02-26 at 3.12.25 PM.png
Screen Shot 2024-02-26 at 3.07.52 PM.png0 -
Dark Traffic & Long URLs - Clarification
Hi everyone, I've been reading the 2017 report by Groupon and the 2017 article by Neil Patel r.e. dark traffic. Both of these articles work on the assumption that most long URLs are not direct traffic because people wouldn't type a long URL into their browser. However, what happens to me personally all the time is that I start typing a URL into the browser, and the browser brings up a list of pages I've visited recently, and I click on some super long URL that I didn't bookmark but have visited in the past. That is legitimate direct traffic, but it's a long URL. I'm just wondering if there's something flawed in my reasoning or in the reasoning of Patel and Groupon. Maybe most people aren't relying on browsers like I am, or maybe things have changed a lot in the past 3 years. What do you think? And are there any more recent resources/articles that you would recommend r.e. trying to parse out dark traffic? https://neilpatel.com/blog/dark-traffic-stealing-data/ Thanks!
Search Behavior | | LivDetrick0 -
How does Google treat significant content changes to web pages and how should I flag them as such?
I have several pages (~30) that I have plans to overhaul. The URLs will be identical and the theme of the content will be the same (still talking about the same widgets, using the same language) but I will be adding a lot more useful information for users, specifically including things that I think will help with my fairly high bounce rate on these pages. I believe the changes will be significant enough for Google to notice, I was wondering if it goes "this is basically a new page now, I will treat it as such and rank accordingly" or does it go "well this content was rubbish last time I checked so it is probably still not great". My second question is, is there a way I can get Google to specifically crawl a page it already knows about with fresh eyes? I know in the Search Console I can ask Google to index new pages, and I've experimented with if I can ask it to crawl a page I know Google knows (it allows me to) but I couldn't see any evidence of it doing anything with that index. Some background The reason I'm doing this is because I noticed when these pages first ranked, they did very well (almost all first / second page for the terms I wanted). After about two weeks I've noticed them sliding down. It doesn't look like the competition is getting any better so my running theory is they ranked well to begin with because they are well linked internally and the content is good/relevant and one of the main things negatively impacting me (that google couldn't know at the time) is bounce rate.
Search Behavior | | tosbourn0 -
Search Analytics update in Google Webmasters Tools? Where can we find search queries bringing traffic to website?
I just got up and see Search Analytic's being updated today totally. Their is no option to see old reports. As Search Analytics only share 999 keywords.
Search Behavior | | csfarnsworth
Whats next now?
How can a webmaster finds all search queries bringing traffic to his website?
Any paid or free tool?
Google Analytic's > Acquisition > Search engine optimization > search queries will this area helps? Whole question revolves around. Any good tool that will help you find all the queries bringing traffic to my website?0 -
Is it better to find a page without the desired content, or not find the page?
Are there any studies that show which is best? If you find my page but not the specific thing you want on it, you may still find something of value. But, if you don't you may associate my site with poor results, which can be worse than finding what you want at a competitor site. IOW maybe it is best to have pages that ONLY and ALWAYS have the content desired. What do the studies suggest? I'm asking because I have content that maybe 1/3 of the time exists and 2/3 of the time doesn't...think 'out of stock' products. So, I'm wondering if I should look into removing the page from being indexed during the 2/3 or should keep it. If I remove it then my concern is whether I lose the history/age factor that I've read Google finds important for credibility. Your thoughts?
Search Behavior | | friendoffood0 -
Displaying different site content to users who have already visited your site
I've seen and heard about the concept of treating repeat site visitors differently, displaying different content based on behavior etc. Not sure what it's called buy Hubspot seems to offer something like this with their platform. Anyone know of a third party app (Wordpress perhaps) or tool that does this? How does this even work? Thanks for the help!!
Search Behavior | | RickyShockley0 -
Getting People to Leave Product Reviews, When they've reached our site in search of reviews
We have a product review website that has been showing a steady increase in organic traffic. However we seem to be having a disconnect between what happens when a visitor arrives. We essentially want a visitor coming to our website in search of a review, to LEAVE a review for another product they may have used... Any suggestions on ways we might encourage this? We are kind of newbies at this!
Search Behavior | | Sarah_Frantz0 -
Can we rank as a related search query on a competitor's brand keyword?
One of my clients wanted to know whether it's possible for him to rank as one of the related pages on Google for a brand name of a competitor. I honestly don't know whether it's possible so any ideas whether it's possible and if so, ideas on what can be done is greatly welcome. Thank you in advance. 🙂
Search Behavior | | als0070