New visual search results - what is this and how do we optimize for it?
-
Hi all,
This morning as I am doing some keyword research for a new client, I typed in the phrase and Google returned both the listings as well as a vertical photo bar. I've never seen this before. Is this new? Is it common and I've just missed it?
I presume this means we need to really have our photo alt tags 'ducks in a row' but I'm also wondering if this points to an increased importance on visual content?
Image attached.
Thanks,
-
Those images aren't from image search just so you know. Those are are from Google+ Local pages
http://blog.autorevo.com/2013/06/new-local-search-layout/
Part of you question hinted to alt tags for images. I remember a post from tier10 that showed how to use metadata in photoshop to help too.
http://tier10lab.com/2012/07/20/how-to-optimize-images-google-plus/
Hope this helps.
Darin.
@vzpro
-
I think you might be talking about the new presentation for local results? I've attached a screenshot.
If the grey bar at the top is what you are referencing, this is a new presentation for local listings results. Mike Blumenthal has talked a bit about it, and how rankings will work, on his blog: http://blumenthals.com/blog/
Or, maybe you're talking about something else entirely :)? A screenshot would be great.
EDIT: I didn't notice your attachment the first time - yes, that's the local listings results presentation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge difference in browser and search console rankings: Any latest updates?
Hi, We know that it's common to see some ranking difference in browser and GSC for a keyword. But I can see there is a huge difference from last 3 months. We position at 15 to 20th position when we search in browser (different IPs without signing in to any Google account; where as the rank in GSC varies between 35 around. I wonder if anything changed in the way Google reports and does anybody face the same issue? Is there anything we can do about this? Thanks
Algorithm Updates | | vtmoz0 -
When sub domains take away the traffic from search; will this helps or hurts main website rankings?
Hi all, We have some of the landing pages on our sub domains which are getting ranked for our brand related queries and taking away the traffic as we don't have pages to rank for those search queries. I would like to know if this scenario hurts or helps our main website ranking as the traffic to the main website is getting diverted to sub domain. Thanks
Algorithm Updates | | vtmoz0 -
Website dance on Google Map results and organic seo results
My website is daily showing different position on maps.google.com and for the last few days like yesterday it was on 21st position on some keyword and today it is no where and same with other keywords. Is this a Google Dance ?? what can be its period ? and what is tyhe solution to handle it ??
Algorithm Updates | | mnkpso0 -
Google's Local Search Results for Broad Keywords
I have a question regarding Google's local search results for broad keywords. Since Google is changing their algo to reflect local results for broad words, would it be beneficial now to start going after those words as well? For example: we have a client ranking for 'miami security alarm', but I would like to know if it would be beneficial to start optimizing for 'security alarm' as well. Also, since Google's keyword research tool reflects searches on a national level, how would I be able to find out how many searches a broad keyword is receiving on a local level? Thank you in advanced!
Algorithm Updates | | POPCreative0 -
Profile Picture Display Next to Map on Google Search
On a recent Google search, I noticed that the top result also displayed the Google map of the location next to it but aside from that, it also displayed that business' Google+ Profile picture. I'm wondering how that is done. We have a Google+ account as well with an image associated with our business. At this point, the map doesn't even display for our business, but how does one get the map and the profile picture to appear on search results? Here's a link to the search result in question:
Algorithm Updates | | atuomala
http://www.google.com/search?q=tech+squad&rlz=1C1CHFX_enUS511US511&aq=f&oq=tech+squad&sourceid=chrome&ie=UTF-8#hl=en&rlz=1C1CHFX_enUS511US511&sclient=psy-ab&q=tech+squad+wi&oq=tech+squad+wi&gs_l=serp.3..0l2j0i30l2.6041.6590.0.6592.3.3.0.0.0.0.79.158.2.2.0.les%3B..0.0...1c.1.4.psy-ab.DoA-PSlyt-A&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=b5d841bb1ab219dc&biw=1440&bih=785 tech_squad_serp.jpg0 -
Do you think Google is destroying search?
I've seen garbage in google results for some time now, but it seems to be getting worse. I was just searching for a line of text that was in one of our stories from 2009. I just wanted to check that story and I didn't have a direct link. So I did the search and I found one copy of the story, but it wasn't on our site. I knew that it was on the other site as well as ours, because the writer writes for both publications. What I expected to see was the two results, one above the other, depending on which one had more links or better on-page for the query. What I got didn't really surprise me, but I was annoyed. In #1 position was the other site, That was OK by me, but ours wasn't there at all. I'm almost used to that now (not happy about it and trying to change it, but not doing well at all, even after 18 months of trying) What really made me angry was the garbage results that followed. One site, a wordpress blog, has tag pages and category pages being indexed. I didn't count them all but my guess is about 200 results from this blog, one after the other, most of them tag pages, with the same content on every one of them. Then the tag pages stopped and it started with dated archive pages, dozens of them. There were other sites, some with just one entry, some with dozens of tag pages. After that, porn sites, hundreds of them. I got right to the very end - 100 pages of 10 results per page. That blog seems to have done everything wrong, yet it has interesting stats. It is a PR6, yet Alexa ranks it 25,680,321. It has the same text in every headline. Most of the headlines are very short. It has all of the category and tag and archive pages indexed. There is a link to the designer's website on every page. There is a blogroll on every page, with links out to 50 sites. None of the pages appear to have a description. there are dozens of empty H2 tags and the H1 tag is 80% through the document. Yet google lists all of this stuff in the results. I don't remember the last time I saw 100 pages of results, it hasn't happened in a very long time. Is this something new that google is doing? What about the multiple tag and category pages in results - Is this just a special thing google is doing to upset me or are you seeing it too? I did eventually find my page, but not in that list. I found it by using site:mysite.com in the search box.
Algorithm Updates | | loopyal0 -
Source for how many searches are done on Google per day?
Hi, All! The figure I've seen going around is 3 billion and is attributed to ComScore, but in the comScore press release that was linked to (actually the one from Rand's article - http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012) all I could find was percentage of market share, but no total numbers of searches. Anyone have a source on that? Thanks, Aviva
Algorithm Updates | | debi_zyx0 -
Organic Search dropped 50% Wednesday and has not recovered
I've included two charts below. 1. Our organic search results for the last year and, 2. Results for the last 6 weeks. We were up to about 350 visits per day in June 2011. In late june we added affiliate links to our site and took a hit down to about 120 a day. At the end of august we moved the affiliate links behind a login. Only registered users saw them. And we started moving back up. Last week January 8-14 we were averaging about 550 per day. Then this Wednesday we dropped to 287. Thursday 268. And today is under 100. We have not updated our website at all. No changes. Does anyone have any idea what might have caused this plunge. Has anyone else seen their traffic drop in half. Thanks for your help. dash_month.jpg dash_year.jpg
Algorithm Updates | | openspan0