How can my national ecommerce site geo target specific states for specific pages?
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If I am selling sports related products for sports/teams across the country, how can I target specific states or cities through various pages on my website. I am using adwords but would like to use increase organic search results.
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Hi,
I would guess that creating city/product landing pages wouldn't do you any harm. Just substitute CITYNAME in the usual places Tile, H1 tag etc.. on the catalog category or landing pages and as the products would be using different copy you should not have any duplicate content issues.
For shopping carts or static pages you could create 2 versions of the respective landing pages or page parts ie the position of banners, or alternative versions of copy and run A/B split tests or multi-variant tests which you will be able to analyse in Google analytics or a similar system. I don't know what technology you use but this facility is available in good e-commerce systems such as Magento for example.
Some companies such as CityVisitor (UK) or Infoserve (UK & INT) offer guaranteed keyword listings in specific cities but we found them a very expensive alternative to good organic SEO. Richard
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You could employ tactics by using geo-DNS and you could look into the getlocal.org website I will login from my computer and give you a more thorough answer sincerely, Thomas
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