How can my national ecommerce site geo target specific states for specific pages?
-
If I am selling sports related products for sports/teams across the country, how can I target specific states or cities through various pages on my website. I am using adwords but would like to use increase organic search results.
-
Hi,
I would guess that creating city/product landing pages wouldn't do you any harm. Just substitute CITYNAME in the usual places Tile, H1 tag etc.. on the catalog category or landing pages and as the products would be using different copy you should not have any duplicate content issues.
For shopping carts or static pages you could create 2 versions of the respective landing pages or page parts ie the position of banners, or alternative versions of copy and run A/B split tests or multi-variant tests which you will be able to analyse in Google analytics or a similar system. I don't know what technology you use but this facility is available in good e-commerce systems such as Magento for example.
Some companies such as CityVisitor (UK) or Infoserve (UK & INT) offer guaranteed keyword listings in specific cities but we found them a very expensive alternative to good organic SEO. Richard
-
You could employ tactics by using geo-DNS and you could look into the getlocal.org website I will login from my computer and give you a more thorough answer sincerely, Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing page separate from product page
Hello there, I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO? my website: https://relationadviser.ir
On-Page Optimization | | Aaron.be1 -
Does having landing page text beneath the products at the base of the page hinder SEO?
I have a site that is capable of hosting the landing page description either above the products under the H1 or below them at the bottom of the page before the footer. I have always chosen to keep the text "above the fold" as presumably this would be crawled sooner in relation to the rest of the page content than had it been at the bottom. However, this means that I can only really write just a few sentences for each landing page - otherwise the products would shift further down the page - and I don't think this is good from a UX POV. Question: If I move the bulk of my landing page descriptions to the text snippet located underneath the products, could this negatively affect my SEO? Text at the bottom of the page is obviously not significant for users, so is there a chance this could be seen as spam?
On-Page Optimization | | Silkstream0 -
Targeting Cities in Different States on a Landing Page
I'm having one issue with my SEO rankings. If I target let's say four cities in the same state for one keyword in a title, it ranks well. let's say one of those cities ends up being outside of the state though for another landing page, then it usually ends up on page two. Does anyone have a solution to this issue? Thanks!
On-Page Optimization | | OOMDODigital0 -
Google Indexed = 35, 445 pages, Bing Indexed = 243 pages... Why?
Dear MozSquad, Can anyone check our site and let me know if there's anything super apparent that would cause Bing to treat us like a bum on the street? I recently made some structural changes which really helped with Google, but Bing didn't even budge. It's a lot harder to keep up with all the SEO initiatives I have in mind with it being a small start-up where I'm responsible for planning the entire Internet Marketing campaign, giving constant input on UX and site design, etc on top of 900 other things, so I figured it'd be a good time to use The Moz to help a brother out. Ideas? Domain: homeandgardendesignideas.com (yeah, I know it's a little long =P)
On-Page Optimization | | zDucketz0 -
Please review page for on page SEO
I'm working on an adult dating site review blog and am hoping to build links to the category pages. It's a wordpress blog so the posts are categorised by topics. However can you tell me if there is enough content on the page for google to identify what the page is about? The problem is that the content of each category pages is pulled from the posts. What I think is needed is some static text on the page 2-300 words that use the keyword. Here's an example of a page targeting the keywords 'online dating'. http://www.top-10-dating-reviews.com/category/online-dating/
On-Page Optimization | | SamCUK
[editor's note -- thumbnails on site may not be appropriate for some workplaces] Will the page rank like this if there are a good amount of authorative links or does the page itself need work?0 -
Can I add a paragraph of blog content to a product page?
I have a great blog post about one of my products, which means there's some copy in the blog that I would like in the product page. It would constitute perhaps 5% of the copy on the product page if I copied it.
On-Page Optimization | | Brocberry0 -
How do I get rid of duplicate page titles when using a php site?
Hi. I have an e-commerce site that sells a list of products. The list is divided into categories and then those categories for the various pages on the site. An example of a page title. would be given root/products.php?c=40 another page would be given root/products.php?c=41 Is there a way to structure the site with SEO in mind?
On-Page Optimization | | curtisgibbsiii0 -
Should I use a Page Name variable after the ? for a dynamic web page
I'm converting for static to dynamic web pages. It appears that the page name is used for page ranking in the search engines. Will adding a Page Name variable help to increase our SEO. For example aspecialgift.com/subcat.php?PageName=GiftPage&ProductID=ABCDE. Does the page name variable make a difference?
On-Page Optimization | | NCBob0