How many keywords is too many?
-
Hi there Moz'ers,
I run a mens fashion brand called THE AFFAIR, where we craft premium T-shirts and Art Prints inspired by your favourite books.
So my problem is that I have no idea what to try to rank for keyword wise because every product is inspired by a different book and author. Whilst I could go very wide and try for terms such as "graphic t-shirts" or "printed t-shirts" they are a) super competitive and b) bear no relation to the primary selling point being the literature inspired basis of what we do. But on the flip side, there's just not that many people searching for "Jules Verne t-shirts" or even "Adventure t-shirts" to go a little wider at the genre level.
Basically I'm confused at a conceptual level about how to best select my keywords and desperately need some help before running down the wrong path!
For what it's worth the site is built on WP (using WooCommerce) and I have installed Yoast and begin playing around with it... But anyway it's the larger strategy that has me stumped at the moment and I really don't know where to begin.
Thanks for your time and all comments very much appreciated.
FREE T-SHIRT to whoever has the best solution
cheers
Zoltan -
Zoltan,
Everyone brought up some good points. Yes, keyword research is what you need to strive for but I would definitely shoot for some diversity in your link building and anchor text.
Also I would build inside out...for example yes you build t-shirts, but let's go for the longtail keyword first the "Jules Vern Custom t-shirt" or "20,000 leagues under the sea" t-shirt. This will help you build for the longer tail keyword quicker than the short tail, but you also need to remember not to forget about those short tail keywords such as "graphic t-shirts", "book t-shirts" etc.
Before you do anything though, I always ask my clients to answer the following questions:
- What are your business' goals?
- How do you plan to market your t-shirts through inbound marketing?
- How have people found you in the past?
If you can answer the those 3 questions, it might prove to be beneficial in both your marketing and link building tactics.
-
Hi Zoltan,
If done properly, you can carve a niche for yourself and create a never-existed market. If you look the key phrase you quoted, 'Jules Verne t-shirts', its a combination of two highly searched keywords. Both of them individually have great search volume, the issue is no one till now has been searching for this combination and here you have a great opportunity to 'create' the market. Few years back, I used a product from the USA that was immensely popular there. I wanted to sell it in a different country where people hardly heard about the product. I felt its going to be a huge hit in the new market (as I used it personally and felt great about it) but, there was no awareness or demand for the product there. So, as a determined marketer, I wanted to create the market first by spreading the awareness of what the product was and how it can change lives of its users so on and so forth. The second step was of-course, selling the product in the newly created market. That endeavor of mine was not so successful that I thought it would be in the new geography but thought me many lessons that proved to be invaluable later on.
Coming to your situation. Firstly, you should ideally spread the word about your products, bring in an awareness. You can leverage the power of social media, niche forums related to both, the author or the book and product related.
For the keywords list, you should be ideally using the combination of your (product) and (author and/or book). You can also look at generic phrases like, 'custom t-shirts', 't-shirt printing'(exact match global search volume of 74,000), 'design your own t-shirt' (this has an exact global search volume of 33,100).
To conclude,
Create the market if it does not exist (as in this case) then sell the product.
Best,
Devanur Rafi.
-
Hi
I would start with keyword research. Those keywords will always be competitive, but it's what you will have to aim for.
Start going through other words related to it(or longer tail keywords so it's easier) - make a list on a spreadsheet and start working on those to build your relevance and trust. Targeted to your inner pages. Yes, the Jules Verne example you mentioned is also something you can do at this point.
Eventually, with a properly optimised ecom site, you will start ranking for different words you werent even considering and you will have to do more for those to increase traffic even more. Never forget to build your brand and to actually getting the word out using other mediums, that will speed things up.
Tip: Be sure all your products have unique content, as well as on the category pages.
Try to read more about keyword research and ecommerce. Places like inbound.org has a good compilation
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should i target more low moz keyword difficulty informational keywords?
I have created a blog of finding the best outdoor basketball and have targeted low keyword difficulty keywords and they are getting some traffic also. But the problem is the homepage is not ranking position still I want to ask that should I target more keywords of low Moz keyword difficulty for gaining more traffic or not?
Keyword Research | | gabrelapaula220 -
Which is the best youtube keyword tool ?
Hi i am in process of optimizing the youtube channels and i like to know which is the best tool for YouTube keyword research which can show search queries and other data something like google keyword planner.
Keyword Research | | NortonSupportSEO0 -
Keywords. Who to trust.
Hello, I'm baby and family photographer. I have done my keyword research. Used Keyword tool. According to the research tool it says that highest local search traffic for baby market would be keywords like cute babies, baby pictures. I asked many of my clients what they would enter in search box if they were to look for baby photographer. Pretty much everyone has said that there would be some form of photographer word in search term with baby word. So like baby photographer, photographers, baby photo studio etc. Unfortunately these type of terms are under 10 searches per month. I have only two relevant pages to target these baby keywords. I'm really wondering who actually uses terms like cute babies, baby pictures. I have a feeling that those searches are made by like photo agencies, newspapers, stock libraries etc. I don't think mum who looks for photographer is suing these search terms. When you do your research, do you take in account metrics or go by more human element and try to look at it from clients perspective. What they would be searching for? Thank you guys, Just don't want to mess up with this and make sure I do the right thing.
Keyword Research | | A_Fotografy1 -
Newbie Keyword optmization question
I'm optimizing this page: http://gainesvilleholistichealthcare.com/treatment-options/acupuncture/ This is for a local, Gainesville, Fl acupuncturist. The words that show the most search volume on GKT for the city of gainesville are "acupuncture" followed by "acupuncture gainesville fl". Will optimizing for "Acupuncture in gainesville" or "Your Gainesville Florida Acupuncture solution" optimize it for both of these important terms? I guess my question really is, how specific does the match between the searcher's phrase and the KW's I use need to be.
Keyword Research | | Graphbyte0 -
Google Keyword Research Tool - Monthly Totals for Similar Keywords?
Hi! I am doing some Google keyword research using the Google Adwords Keyword tool to decide what content to create for the masses. That is, to find opportunities to create content that is in-demand where the current offering is not satisfying the need effectively. Here are some keywords I picked out. I hope to produce a single piece of content optimized for some or all of these keywords. (See attached imgur link) The first thing I notice when doing this kind of work is that many similar-sounding keywords are showing the same sum of average monthly totals. This suggests to me that they may not actually be unique. For instance, the first two searches "guitar strings order" and "guitar string notes" each have ~5400 monthly searches. Does that mean 5400 each, or 5400 total between the two? So does anybody know if these are individual numbers or part of a bigger total? And if they are part of a bigger total, how could I estimate the average searches for a piece of content that targets all 8 keywords? If I tally all of the searches, I have over 23,000 potential searches per month. But if some of them are being counted more than once, so to speak, then the number could be much lower. ghmFYOZ
Keyword Research | | garney0 -
How do I make sure my homepage ranks better than my 2nd page when I need the same keywords for both? I don't want them competing against each other for keywords.
I seen here on SeoMoz something about more than one page having the same keywords so they don't compete against each other for the same keywords that makes sense to me. But I would like my main page (homepage) to be ranked better over time rather than the 2nd page or do I just not care about the second page ranking at all and don't SEO the page very well? ,Both pages have similar content so I need the keywords for both. So im very confused on what to do with the second page. Thanks in advance to any helpful answers, i am a newbie when it comes to SEO.
Keyword Research | | DreamKandy0 -
Google Keyword Tool
I have been analysing some specific seasonal keywords in terms of search volume within the Google keyword tool. When I download the google keyword volume for each term, this is displayed as a monthly average. I am wanting to get search volume over previous months which I am sure the Google keyword tool used to offer Does anyone have a solution to this? Thanks Simon
Keyword Research | | simonsw0 -
Keyword research is tough isn’t it ?
I am only just realising that the Google Keyword Tool I use is aimed at Adwords customers and where competition is stated as low, they mean competition for adverts. When I have a ridiculously low amount of links and an equally low Domain Authority finding keywords is not easy. I presume there is some correlation between the SEOMOZ Keyword Difficulty score and the amount of Adwords traffic, but even very low Adwords Traffic Search Terms still seem to be moderately competitive. I guess its a case of plugging away with the Keyword Difficulty tool.
Keyword Research | | jp_cp1