Increased Bounce Rate & Dollar Index?
-
We use Google Analytics on our ecommerce site and we recently made several changes to an important page. Due to logistical reasons, we couldn't perform a Google web optimizer test but tracked the page's numbers in analytics from before/after the changes were made.
After a week, we noticed that the bounce rate on the page went up by about 10% but the dollar index also doubled. We're trying to figure out how this could happen, since it seems kind of odd. Any feedback would be appreciated.
-
I personally haven't used the dollar index, so am basing this on the definition I found at http://www.analyticsmarket.com/blog/google-analytics-definitions, which states:
A measurement of how influential a page is to conversion. It doesn't indicate how much money a page brought. Rather, it's a score. The higher the number, the more frequently it was viewed prior to a purchase or conversion. It's calculated by taking the goal conversion value or transaction value of a visit and applying it evenly to all the pages prior to that conversion. Seen in aggregate, it just attempts to correlate pages to conversions.
Have you done something on that page to better qualify your prospects, and encourage them to order more? If you qualified them better, you may have driven away some of the people who were not going to buy or were going to purchase a small amount, increasing your bounce rate but also increasing your dollar index.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Techy - Google Analytics, Google & Code Expert
We are trying to find someone to join our company but are having a very difficult time. Does anyone have any suggestions about where to find someone like this?
Reporting & Analytics | | ColoradoMarketingTeam0 -
Clarification on Analytics Goals & Funnel Logic
I have a few questions about funnel flow and how my goals are tracked. 1. My goal is a user completing a contact form, form.html. Upon completion, user is redirected to thanks.html, ending the flow. Every page header contains a direct link to form.html. Does this mean every page on my site is considered a "step" leading the user to the contact form? If so, do I list each page containing the form link in the steps, or only form.html? 2. If the above isn't correct, how do I track how the user wound up completing my form. I'd love to know which pages are performing better and leading to more sign-ups (goal completions). Currently I think I'd only be setup to know when a user is on the form.html page and whether they complete it or leave, not how they got to form.html in the first place. 3. My .html pages are actually embedded via iFrame on WordPress pages. My form.html page is hosted on .com/quote and upon completion, form.html redirects to thanks.html within the iFrame (.com/quote remains the actual page). I'd assume this is going to throw off my stats since the physical .html pages don't have Analytics code embedded? 4. How would I track different CTAs on the same page which lead to the same goal? For example, header vs. footer CTA's to the same sign-up sheet. Let me know if you need anything clarified. Thanks a lot for the help.
Reporting & Analytics | | kirmeliux0 -
Curious, anyone ever had over half of their indexed links drop on an e-commerce site?
In a year went from around 300k indexed pages to around >100k according to GWT. Could this be duplicate content issue, lost links, spam, aged links or all of the above? either way an audit is in order. Thanks! Chris
Reporting & Analytics | | Sundance_Kidd0 -
No Index Meta
Good Morning, So the company who redesigned our website forgot to take off any of the no-index stuff that was put onto the site once it went live. I removed everything in the robots.txt and the privacy settings in wordpress but I am still seeing Any suggestions on changing this or if its even necessary to change would be great! Thank you
Reporting & Analytics | | HashtagHustler0 -
If Links not in GWT does that mean they havent been Indexed yet?
Hi we have had some success recently with increased rank positions, so I am trying to find our what's caused it? Am I correct in thinking that if google hasnt listed any new links in my GWT account that it hasnt indexed them yet and therefore not impacting my rankings? Thanks Ash
Reporting & Analytics | | AshShep10 -
Webmaster Tools, why does it show 486 pages submitted to web, and only 40 indexed?
I am confused on what a client account shows in WMTs, client account is http://multiview.com. They have a graph showing 486 pages submitted to web, but only 40 are indexed. Also, they recently re-launched, i.e in April 2014, and the new site has about 40 pages indexed.... so I am guessing that the 486 number relates to all the pages that are showing errors in retrieving...i.e. 28 soft 404 errors, 10 access denied errors, 808 not found errors. Does this make sense to explain why there is such a gap between 486 and 40?
Reporting & Analytics | | DianeDP0 -
Switch to www from non www preference negatively hit # pages indexed
I have a client whose site did not use the www preference but rather the non www form of the url. We were having trouble seeing some high quality inlinks and I wondered if the redirect to the non www site from the links was making it hard for us to track. After some reading, it seemed we should be using the www version for better SEO anyway so I made a change on Monday but had a major hit to the number of pages being indexed by Thursday. Freaking me out mildly. What are people's thoughts? I think I should roll back the www change asap - or am I jumping the gun?
Reporting & Analytics | | BrigitteMN0 -
Historical Indexation
Hello, Is there at tool to see how many pages were indexed in google for a particular website historically? Thanks
Reporting & Analytics | | soeren.hofmayer0