What is the best way to optimize website for more than one city?
-
This is my first post in the Moz Community and I have to say, it looks like an amazing place to learn - I am excited to be here.
My question is this. I have a client who would like to optimize his local business website so that is shows up in several different cities.
For example, he has an office in Ottawa, London and Woodstock. What would the best way to complete the on-page optimization so that Google knows this site is relevant for his service in any of these cities?
Is it just a matter of including each of these terms in the title, content and headings? Should I create additional website for each location? Create a resource page for each city on the main site?
Any suggestions would be greatly appreciated.
Thanks,
Nathan -
I agree with Miriam. I have had success with landing pages for different cities / countries with a few different clients.
Perhaps also try some inbound links from .ca for your canadian pages and .co.uk for your London city landing page.
I've used journalism.co.uk for this and it has worked quite well.
-
Hi Nathan,
This is a good question. Google will consider the client's business as being most relevant to its city of location. So, if the business is physically located in Woodstock, its best chances of appearing in the local pack of results will relate to searches that either include the term 'woodstock' or stem from Woodstock-based devices.
Beyond this, the client can work towards organic visibility by the process of building high quality city landing pages for his other service cities. Let me give you a link here to a very large post I wrote about this very topic:
The Nitty Gritty of City Landing Pages
Why don't you give that a read, and then if you have any additional questions, please come back with them. I'm happy to answer! Welcome to the community - it's great to have you here!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One or multiple backlinks from business profiles?
Hi, When building diverse backlinks to a website it's often possible to place one, or several, links in the business profile on a directory or social platform such as https://www.broadjam.com/Scambler, https://coub.com/scamblermusic, https://issuu.com/scamblermusic or https://soundcloud.com/scambler. Typically I would only add one backlink to these profiles (and that would be to the home page) but I often wonder if I should take the opportunity to add several links to internal pages and blog posts. Am I missing an opportunity to add more backlinks and spread out the link juice, or could multiple backlinks within short profiles be considered spammy? Any advice would be helpful. Thanks.
Link Building | | JCN-SBWD1 -
Backlink getting from one website sidebar
hello, I am getting backlink from a website sidebar. That website owner add my website link as favourite link on his sidebar widget area. Thus, i am getting backlink from his every page, every post even every tags.(Almost 100 backlink from 1 website) That website has Similar category ِand Similar language my quastion : is it good or bad, is there any risk
Link Building | | cristophare790 -
Why my website dosent count as a backlink for others?
I have some Links in my website that points to other websites, when i took one of this website to see his backlinks, i didn't find mine in that list?
Link Building | | eldon190 -
Best SEO practice to redirect affiliate link
Hello, I got an affiliate program on my website, that redirects the affiliate link to the main site like: site.com/ads/aff_code/ -> site.com/ (The redirect is done using a 301 status code.) On the redirect process the site stores a cookie to track the affiliate sale. Will Google and others SE follow this permanent redirect, transferring the relevance of this affiliate link to my main site? In other words, if an affiliate does something wrong (like spams), does the bad reputation will be transferred to my main site? Is there a better way to do that from a SEO standpoint? Thanks,
Link Building | | darkmediagroup0 -
Favorite Ways to Track Your Links?
Hi Mozzers! I'm trying to streamline my company's link building process, and I've noticed we don't have a great way of tracking /measuring our inbound links yet. Obviously methods like Open Site Explorer are great for getting a big-picture view of inbound links, but do you guys use other methods for measuring your link building campaign? What are they? Thanks!
Link Building | | ClarityVentures
Meg0 -
Links from internal pages from other website.
A website link to our site from internal pages of that site where page rank is 0 but page rank of home page of that website is 5 ,it will helpful or I should get links from a page where page rank is available there?
Link Building | | SEOteam20110 -
Links from Google Place to Website
If you have a business with multiple locations, is it better to link you Google Place pages to the home page (IE homepage.com) or directly to one of the location's pages. (IE homepage.com/location) ? Thank you
Link Building | | caseyp0 -
How many links to aquire from one IP until penalty?
My client has a small site with about 340 links pointing to it. About 60 of them stem from one domain, a directory listing that posts new entries on almost every single site of their domain. My question now is: This obviously isn't a really clever link profile. But I can live with that as long as it doesn't HURT rankings or attracts some kind of penalty. Is there a rule of thumb how many (maybe percentage) links can safely stem from one domain without getting penalized?
Link Building | | jfkorn0