RD and PA high but still not ranking
-
We picked up a client who before ourselves was just using link building as their SEO strategy.
They came to us for on page SEO and overall guidance. We have done some targeted link building and did some work with their link building company to remove some links, however after doing some further diggings Im wondering if we still have some bad links?
My reasoning for this is:-
-
all the SEO work we have done on the pages are getting A reports in Moz (which is our back up check)
-
the RD and PA for many of the pages we have focused on are higher RDs and PA's than the pages that rank on the first page
Any suggestions?
-
-
thanks Adam
We came on board to do the on page SEO (as they hadn't done any) they had just been link building.
We suggested they stop the link building as it was all going to the home page. The anchor text link building was all going to the home page pretty much and some of the links were low quality.
We've got them to stop all this dodgy link building and even undo some of it. But because they haven't seen instant results with us (even though we have shown them the problems they have had) we are in focus now.
I believe the structure of the website to be ok but would appreciate a outsider to check (can send you a link via linkedin if you are happy to take a quick look).
I've pulled reports on each keyword and page again this afternoon and can see we now need to do some quality link building for the client which we will now suggest having pulled them out of the penguin/panda updates (thanks to their previous SEO company).
-
I'd love to see the URL and some of the keywords, but I completely understand if you can't do that. Some immediate thoughts I have are:
- Site structure - are there structural issues in the site that are causing this? Are we talking home page compared to a page 3 layers deep? Is it apples to apples?
- Anchor text - you don't want to be unnatural, but anchor text is still a big factor and not measured in DA/PA
- Depth of Content - Do you have one page of content on the desired keywords vs. a significant amount of content regarding the topic?
Those are probably the first three things I'd check.
-
how many time has passed since you`ve completed your work?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please Please Please help (not ranking any more)..
my website is: www.tcclinic.com it was a static website which was ranking well. total about 400 pages. I also had my blog hosted on another domain (www.shopify.com) about 800 pages. I was told if I bring the blog to my domain, then I will have more content on my site and will rank even better, and also was advised to switch to WordPress. so about two weeks ago I did the following changes: I moved the site and blogs to my domain (tcclinic.com). and switch to WordPress. total of 1200 pages Since it was changing to WordPress all the URLs was changed and named differently. I did 301 redirect for all the pages. all the URLs now contains "toronto-cosmetic-clinic" which is the name of my clinic example: www.tcclinic.com/toronto-cosmetic-clinic-liposuction-surgery/ www.tcclinic.com/toronto-cosmetic-clinic-tummy-tuck/ most of my pages are indexed by google now BUT Now as the result I am not ranking anywhere in first 5 to 6 pages. I am not sure what is happening. have I been hit by a penguin, panda or any other black and white animal ? if this is the case how do I know this happened. Haveing "toronto-cosmetic-clinic" in all the URLs is considered as keyword stuffing ? moving 800 pages of blog to my domain caused it ? (blogs are removed from shopify.com) Is it just the matter of time to come back to the first page? Please let me know what you think.... Thank you
White Hat / Black Hat SEO | | SinaKashani0 -
Rank drop ecommerce site
Hello, We're going to get an audit, but I would like to hear some ideas on what could cause our ranking drop. There's no warnings in GWT. We deleted 17 or so blogs (that had no backlinks pointing to these blogs and were simply for easy links) last summer thinking that they weren't white hat so we had to start eliminating them. At the same time, we eliminated a few sitewide paid links that were really strong. With all of this deletion, our keywords started to drop. For example, our main keyword went from first to third/fourth. With the deletions, our keywords dropped immediately a couple of spots, then with no more deletions, all of our keywords have been slowly dropping over the last seven months or so. Right now we are at the bottom of the first page for that same main keyword, and other keywords look similar. We have 70 linking root domains, of which: 15 are blogs with no backlinks that were created simply for the purpose of easy links. We didn't delete them all yet because of the immediate ranking drop when we deleted the last ones. One PR5 site has links to our home page scattered throughout it's lists of resources for people in different states in the US. It doesn't look like a standard paid link site, but it has many paid links in it's different pages. One PR4 site has our logo with another paid link logo at the bottom of one of it's pages. There are 2 other paid links from two PR4 sites that look editorial. There are other links on the sites to other websites that are paid. All links for these 2 sites look editorial. That's all the bad stuff. Other things that could be causing drop in rank - > Our bread crumbs are kind of messed up. We have a lot of subcategory pages that rel=cononical to main categories in the menu. We did this because we had categories that were exactly the same. So you'll drill down on a category page and you'll end up on a main category. To the average user, it seems perfectly fine. Our on-site SEO still has a few pages that repeat words in the titles and h1 tags several times (especially our #1 main keyword), titles similar to something like: running shoes | walking shoes | cross-training shoes where a word is repeated 2 or 3 times. Also, there are a few pages that are more keyword stuffed than we would like in the content. Just a couple of paragraphs but 2 keywords are dispersed in them three times each. The keywords in this content is not in different variations, it's exactly the keyword. We've still got a few URLs that are keywords stuffed with like 3 different keywords. We may have many 404 errors (due to some mistakes we made with the URLs in our cart) - if Google hasn't deindexed them all then we could have dozens of 404s on important category pages. But nothing is showing up in GWT. Our sitemap does not include any broken links. Google is confused about our branding it seems. I'm adding branding to the on-site SEO but right now Google often shows keywords as our branding when Google changes the way the title tag is displayed sometimes in the search engines. We don't link out to anyone. We have lots of content, almost no duplicate content, and some authoritative very comprehensive articles. Your thoughts on what to do to get our rankings back up?
White Hat / Black Hat SEO | | BobGW0 -
Rank Drop Possibly due to links but no warning in GWT
Hello, We've been experiencing rank drop in all major keywords for the past 9 months. I've had different people say different things here at Moz about how backlinks effect rank drop. Brilliant answers, but different opinions. Nothing is showing up in GWT for this site. Here's the backlink breakdown: 72 linking root domains. 20 of those are blogs. These blogs have no backlinks in and of themselves, and were created originally as easy links. Not white hat stuff. Three additional root domains are still paid links in this profile, though all but one was made to look editorial. The one that doesn't look editorial has links sprinkled throughout their website, among other paid links. The rest of the linking root domains (49) are legitimate. Again, nothing shows up in GWT. We had 96 root domains last March but in March of 2013 we cut most of the paid links and half (20) of the blogs. This brought our ranking down immediately by 2 or 3 slots. We've been slipping every since. I would like people to speak from experience and let me know if you think the backlinks could be causing the ranking drop and what to do about it. Thanks!
White Hat / Black Hat SEO | | BobGW0 -
Page 1 Ranking - Disappeared!
Hi All We launched our client's website http://rollerbannerscheap.co.uk in January this year. We have been building links making sure we are not over optmising anchor text and only following ethical SEO tactics. Our client's site eventually hit page 1 for it's main key word 'Roller Banner' 1 week ago, the site received impressions/clicks from the SERPS and has started to gain traffic from that particular keyword. I have checked today, and I cannot our client's website URL within the first 10 pages of Google, nevermind on page 1. Our client is currently undercutting competitiors on price, which we stated (the price) in the meta tag. Is it possible other SEOs could de-rank our website? If not, what would be a likely explaination for this occurance? Would just like to add, I recently build a link with anchor text 'Roller Banner Website, but one of my older links uses anchor text 'Roller Banners Cheap Website' - They're not exact match, but could this affect our ranking? Awaiting help Lewis
White Hat / Black Hat SEO | | SO_UK0 -
Why would links that were deleted by me 3 months ago still show up in reports?
I inadvertently created a mini link farm some time back by linking all of my parked domains (2000 plus) to some of my live websites (I was green and didn't think linking between the same owner sites / domains was an issue). These websites were doing well until Penguin and although I did not get any 'bad link' advices from Google I figure I was hit by Penguin. So about 3 or 4 months ago I painstakingly deleted ALL links from all of those domains that I still own (only 500 or so - the others were allowed to lapse). None of those domains have any links linking out at all but old links from those domains are still showing up in WMT and in SEOmoz and every other link tracking report I have run. So why would these links still be reported? How long do old links stay in the internet archives? This may sound like a strange question but do links 'remain with a domain for a given period of time regardless'? Are links archived before being 'thrown out' of the web. I know Google keeps archives of data that has expired, been deleted, website closed etc, etc for about 3 years or so (?). In an effort to correct a situation I have spent countless hours manually deleting thousands of links but they won't go away. Looking for some insight here please. cheers, Mike
White Hat / Black Hat SEO | | shags380 -
Can anyone tell me why this site ranks so well?
Site in question: cellphoneshop.net From what I can tell from their link profile, the links they garner don't appear to be particularly high value but they dominate organic listings for my vertical (cell phone accessories), esp. in the last 2-3 months when Google was supposedly increasing the quality of their search results. Can anyone tell me why in particular this site ranks so well for competitive short and long tail terms?
White Hat / Black Hat SEO | | eugeneku0 -
40,000 High Value Links - Sold?
I'm a developer spending ever more time on SEO for SMBs. I've never had cause to buy links. Not one bit. I've done ok. Until now that is. Now I am getting my arse kicked into last year. By, I think, a top SEO company. Really, you know these guys and they are whiter than white. But what they have achieved seems an impossibilty to me using white hat techniques. Maybe they are from another planet than me. Or maybe something else is going on. In six months they have built 40,000+ links. These are unbelievably high quality links in their thousands. Really top notch. Keyword rich anchors slap bang in relevant content on great, great sites such as newspapers, univertsities, government, corporate, charity etc. Nothing spammy at all. Amazing. I was skimming but I found nothing to question at all until link 800 which was a cloaked link on a well known review site's product page. But generally the high quality sustained. Gradually, some began to feel somewhat worked into the content, although worked very well. 2000 links in and there are still magazine and review sites, still page authority 40+. There are still local government sites at 10,000 links when the export file ends. I go dizzy at the thought of the remaining 30,000. How far down could this quality have gone? Gulp. I am in awe, intimdated...and a little suspicious. How on earth do you do that with a pure white hat on? Actually, whatever colour your hat - how on earth do you do that? Rand's position is clear. He doesn't do it. Other's are less unambiguous. Comments like "I do it, you do it, we all do it" go unchallenged. Even on a recent link buying question here on SEOMoz most comments say don't do it but one advocates "Paid, targeted, individually prospected links". Am I too suspicious - a fool trying to rationalise my relatively pathetic link building? Honestly, you should just see these links. Of course, maybe some of you have. 🙂 Come on, please don't tell these guys simply worked hard. But maybe that's the harsh truth I cannot face. I have to say I cannot see the site generating an income to pay for the man hours needed for 40,000 high-value, white-hat links but then what do I know. Tell me, what do you think: Is it possible to build 40,000 very high value links in six months using pure white hat techniques - or is there another way? Phil
White Hat / Black Hat SEO | | Phil_2
