Site-wide links: Nofollow or eliminate altogether?
-
As a web developer, it's not uncommon for me to place a link in the footer of a website to give myself credit for the web design/development.
I recently decided to go back and nofollow all these site-wide footer links, to avoid potentially looking spammy.
I wanted to know if I should remove these links altogether, and just give myself text credit without a link at all? I would like for a potential client who is interested in my work to still be able to get to my site if they like my work - but I want to keep my link profile squeaky clean.
Thoughts?
-
Hi Brad, my take on this would be to remove the site-wides, leave the link only on homepages and no-follow them. In the past and recently I have seen few instances where a web design firm left its link on the websites built by them. Later, some of those websites were never developed and left as it is with very thin content providing no value to the visitors and the Internet. In cases like these, you will be left with a low quality link pointing to your site. The other case would be what if those websites built by you will never get good content and moreover turn out to other shady businesses, you will have a big problem here too. Just not to take a chance, I would always recommend to no-follow your link on the homepages of websites that you build unless you are very sure about the credibility of the website or its owners. But as far as site-wides are concerned, big NO.NO.
Hope that help my friend
Best,
Devanur Rafi
-
Thanks Devanur,
I understand that site-wide links should be avoided, and I fully understand why.
What I'm asking is if it's necessary to physically remove those links altogether, or if nofollowing them will suffice? You suggested I do both (remove all but homepage and nofollow home page link) - so I'm looking for more clarity here.
Thanks!
Brad
-
Hi, I would stay away from any and all kinds of site-wide links for obvious reasons in this post Penguin update era. If I were you, I would have left the link only on the home pages of my clients' websites and of course no-follow them. As you know, more than the bad links themselves, its the intention behind those links harms you in the long run and Google is very good at finding the intention behind a link profile. So why take a chance my friend?
Here is a similar discussion about the topic recently:
http://moz.com/community/q/are-these-links-to-my-site-bad
Best,
Devanur Rafi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this campaign of spammy links to non-existent pages damaging my site?
My site is built in Wordpress. Somebody has built spammy pharma links to hundreds of non-existent pages. I don't know whether this was inspired by malice or an attempt to inject spammy content. Many of the non-existent pages have the suffix .pptx. These now all return 403s. Example: https://www.101holidays.co.uk/tazalis-10mg.pptx A smaller number of spammy links point to regular non-existent URLs (not ending in .pptx). These are given 302s by Wordpress to my homepage. I've disavowed all domains linking to these URLs. I have not had a manual action or seen a dramatic fall in Google rankings or traffic. The campaign of spammy links appears to be historical and not ongoing. Questions: 1. Do you think these links could be damaging search performance? If so, what can be done? Disavowing each linking domain would be a huge task. 2. Is 403 the best response? Would 404 be better? 3. Any other thoughts or suggestions? Thank you for taking the time to read and consider this question. Mark
White Hat / Black Hat SEO | | MarkHodson0 -
Linking Authentic Sites Together - Semi-PBN?
Recently I've had a lot of ideas of sites to build that all would have some sort of relevance to each other, all that would be relevant to my current business. For example, say you have sites for: bars/clubs, music festivals, cinemas, etc, one site for each. While these aren't all directly related to each other, they all kind of fall within a category of entertainment and having fun. Now, I'm not thinking about this as if I were to build a Private Blog Network, but instead each site would actually be valuable to visitors, be content rich, have regular updates and thriving social media etc, as if each were its own individual business. What would be your opinion on actually linking these together at some point down the line? I must stress that these would not be like typical PBN sites where the themes are the same, content is spun or badly written, no human touches or actual value, anything spammy etc, these would actually be authentic quality sites that you would reasonably expect to have a thriving community. Personally, after changing my ways from blackhat to weary-of-linkbuilding whitehat when Penguin 1 was released, I'm aware of what a bad linkbuilding strategy can do and would rather steer clear, however when I compare the plan of these authentic sites I have in my head to the obvious, low quality PBNs that I find competitors use to rank well all the time, I'm coming around to the idea that they may not pose a threat with the way I intend to implement them. Can I get some thoughts?
White Hat / Black Hat SEO | | Leads.Bz2 -
Will including a global-site link in all 100 local-sites footer be considered spammy?
If I am a car manufacturer brand site(global), and I request all my location-specific domains include a link to the global site in their footers, would this trigger a red flag for Google? There are roughly 100 location-specific sites, but I would like to come up with a long term solution, so this number could be larger in the future. Is it best practice to only follow the footer link on each location-specific site Homepage, and nofollow the rest of the footer links on each site? Is it best to only include one followed link to the manufacturer brand site (global) on each location-specific domain? Is it best to not put this global link in the footer, but rather towards the top of the page only on the homepage?
White Hat / Black Hat SEO | | Jonathan.Smith0 -
Clean-up Question after a wordpress site Hack added pages with external links from a massive link wheel?
Hey All, Thought I would throw this out to ensure I am dotting my "i's" and crossing my "t's"..... Client WordPress site was hacked injected 3-4 pages that cross linked to hundreds (affiliate junk spam link wheel). Pages were removed, 3rd party cleared all malware/viruses. Heavy duty firewall and security monitoring are in place. Hacked pages are now showing as 404. No penalties, ranking issues....If anything there was a temporary BOOST in rankings due to the large link-wheel type net that the pages were receiving....That has since leveled out rankings. I guess my question is, in your opinion is it best to let those pages 404, I am noticing a large amount of links going to them from all over the world from this large link net that was built. I find the temptation to 301 re-direct deleted pages to the homepage difficult...lol..{the temptation is REAL}. Is there anything I am missing? Any other steps that YOU would take? I am assuming letting those pages 404 would be the best bet, as in time they will roll off index.... Thank you in advance, I appreciate any feedback or opinions....
White Hat / Black Hat SEO | | Anthony_Howard0 -
NoFollow Rules, Inconsistent?
I'm a bit confused on what the actual "rules" are when it comes to including dofollow backlinks from widgets. When sites like YouTube offer embed codes, don't those include dofollow backlinks in them? And when sites like Facebook offer widgets, don't those too include dofollow backlinks in them? Back in December we released a WordPress plugin, seen here. A few weeks later we saw our rankings plummet. We were told by our SEO consultant that because our link profile changed so drastically over the course of a few weeks, that Google took that as unnatural link building. I have two thoughts on this. First, our plugin is directly related to our site. And it's taking content from our site. Therefore, if another publisher chooses to use our content, does that not mean that they are indeed endorsing our site, and therefore the backlink should be dofollow? Second, what is the difference between a dofollow in our WP plugin, and a dofollow in Facebook's widget? Why does one get you penalized while the other boosts your authority?
White Hat / Black Hat SEO | | JABacchetta0 -
Is there a danger linking to and from one website too many times?
Basically my webdeveloper has suggested that instead of using a subfolder to create an English and Korean version of the site I should create two different websites and then link them both together to provide the page in English, or in Korean, which ever the case may be. My immediate reaction is that search engines may perceive this kind of linking to be manipulative, as you can imagine there will be a lot of links (One for every page). Do you think it is OK to create two webpages and link them together page by page? Or do you think that the site will get penalized by search engines for link farming or link exchanging. Regards, Tom
White Hat / Black Hat SEO | | CoGri0 -
Is someone trying to sabotage my site?
I think I may have a problem with someone trying to get me in trouble for paid links. If you look at the following websites, scroll to the bottom and look at the featured links area. There is a link to my website with my keyword on all of them. mercurynews.com contracostatimes.com twincities.com insidebayarea.com marinij.com Now I see a lot of the same links here which leads me to believe these sites are all owned by the same group. Also, 4 of the 5 are Bay Area news sites. The question I have is, are these links hurting me? I did not buy these and did nothing to put them there. I asked the previous owner of the domain who I am in touch with. He is the only other person to own it and he never purchased those links. My guess is a competitor is targeting me perhaps? Just wondering on everyone's take on this. I really can't afford to be getting hit by these potentially penalizing links right now, not when the busy season is starting up. Should I try to get them removed? Does anyone have experience with this or know how it might have happened?
White Hat / Black Hat SEO | | DanDeceuster0 -
Ditching of spammy links - will it be of benefit?
Hi there. We have recently taken over the SEO for a five-star hotel who rank very well already for a lot of their main terms, largely down to the fact they have decent off-site strength (as yet very little on-page optimisation has been done, so they aren't appearing for some quite key terms). This off-page strength includes around 2000 links, giving the home page an authority of 63 in the OSE tool. However, upon looking at the links to check they were pointing to the most relevant page etc, I notice they have A LOT of spammy links, pointing to their site with anchor text like 'cheap cialis' or 'buy valium'. Clearly these aren't the kinds of links that should be pointing to a five-star hotel, but should I expect to see much of a drop by attempting to remove these links? We obviously want to clean their link portfolio up, but I'm not sure they would be too happy if all their top rankings disappeared - even if only temporarily, and even if done with the best intentions. I ask as none of the other sites we handle SEO for have had such a proliferation of these links, so I've not seen the ramifications in full. Any help would be much appreciated, along with advice on the best way to remove these links.
White Hat / Black Hat SEO | | themegroup0