Google Making all searches secure - "Not provided" data to increase in Analytics
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A lot of you might already be aware of the recent Google change at encrypting all search activity except for clicks on ads. Rand did a whiteboard session on this recently.
How is everyone planning to adjust their research data to accommodate for this change?
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Tools that relied on partial not-provided and provided stats could allow for estimation with things like: http://www.wheelhousesearch.com/seo-tools/non-brand-traffic-estimator/
But as soon as it hits or is around 100% it will not work as it should
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Will there be any affect on the kind of keyword data or volume of it published in the keyword planner?
Edit - Keyword planner when not using in AdWords. The free stuff.
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Originally when announced, Matt Cutts said on the record that the impact would be in the single digit percentages
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