Bing vs Google Keyword Research

[Mark_Ch]

Hi All,

I have carried out keyword research based on Google Analytics, Keyword Planner, competitors and various other toolsets.
My research has been based on performance metrics favored towards Google.
I'm looking to research keyword traffic metrics and suggestions based on Bing Ads Intelligence.

My Logic
I have compiled my master list based on Google metrics.
I will carry out Bing search traffic metrics based on my Google master list.
I will carry out Bing keyword suggestions based on my Google master list.

My Questions
#1 Will my logic yield me any favorable benefits based on the high number of Google users vs Bing users
#2 Should Bing favor a particular keyword with high search traffic compared to Google, is there a fear that creating a 'seo user friendly website page' could dilute link juice based on the high Google users.

Any other useful advice would be welcome.

Regards Mark

[katemorris]

Hi Mark,

Can you fill us in on what exactly you are attempting to do? What is your end goal here? What are you doing keyword research for? What metrics are you looking to provide and why?

Question 1: What types of favorable benefits are you talking about? Do you mean that will you get a better list by using Google's tools over Bing's tools?

Question 2: I don't get this question at all. I think you are asking: "if I optimize for "blue widgets" and Bing users prefer "navy widgets" - am I losing the ability to rank in Bing because I optimized for the "wrong term"?

Let me know if I understand you correctly.