Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Counting unique landing pages in Google Analytics: social vs organic channels

Social Media

748

mcglynn last edited by

Remember the technique Rand posted for counting the unique indexed landing pages on a site?

http://moz.com/blog/indexation-for-seo-real-numbers-in-5-easy-steps

I'm using Google Analytics to compare this result for the "social" channel vs. the "organic search" channel. The idea is to see whether social or search delivers people to more unique landing pages.

I would expect organic search to yield a significantly higher count, due to long tail searches for relatively obscure terms. We have an archive of over 500k pages that Google could be indexing, even if only a fraction of a percent of those might be getting social mentions. But that's not what the numbers show -- I'm seeing roughly 10% higher numbers for the Social channel than for Organic Search. Again, I'm counting unique landing pages here, not the total pageviews or visits.

If anyone else here is monitoring these metrics, please chime in with your results. What's the baseline expectation for a large website with hundreds of thousands of pages of issue-centric user-generated content? Should search traffic provide 2x more landing page exposures than social? 5x? 10x? or 0.9x, as in my case?

In short, I believe these numbers are pointing to an indexing/ranking problem following a recent site redesign.
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Can we create regional pages on Facebook?

Hi, Our business spans across many countries and in order to maintain brand consistency, we were contemplating to create regional fan pages on Facebook. The structure would be like parent-child relation i.e. one main page and other regional pages. Is it possible? We searched for it but could't find something concrete except that in 2012 Facebook was testing similar concept. Regards
Social Media | | IM_Learner

1
Google Box right hand side

Hi Iv verified my Google+ page and linked it to my website but still do no receive the box on the right hand side for brand search terms. is there anything else i can do to get this?
Social Media | | TheZenAgency

0
Fetch for Google

Hi there! A short question from Holland: My developers made a mistake with a template on a subpage in Wordpress. When Google crawled my site again, Google found an empty page. The same day we loosed our #1 position on the main keyword and now we are on position #6. We restored the page the same day and asked Google to recrawl the page again (fetch for Google). But 48 hours later nothing changed. When I look in the cache date' the page still has the old date, while my competition has a newer cache date. We send some traffic to the page and did some facebook post on this page. Does anybody knows how to kickstart this page again?
Social Media | | remkoallertz

0
Social Media Profile and Diversity

Hey everything, how is it going? I am fully convinced of the importance of Social Media. I already witnessed the power of social with my facebook fan page. I am fully implementing facebook, twitter, youtube, and pinterest. I am starting to use Google +. Is there any other social "must" for companies in order to include them on my social media profile? such as Linked In, Scribd, SlideShare. etc.. I forgot to mention we are specialized B2B Ecommerce company.
Social Media | | JesusD

0
How to reach beyond main social accounts

My blog is still very young - and I feel like a total newbie, but I'm working at it consistently. I've got 21 posts that I've put up since the beginning of January (except for 2 from October) and another in the pipeline and of course, plans to continue on this way. I've been building up my confidence and feel like it's just about time to branch out farther than my Google+, FaceBook, Twitter and LinkedIn accounts (which I've been doing regularly). My hope is to gain more visitors by publicizing the posts in some other environments. I would so appreciate some suggestions on how I might do that. And also, is it too soon? I don't want to jump the gun before there's an respectable/acceptable amount of content.
Social Media | | gfiedel

0
Google+ Author Troubleshooting Advice

Buon Giorno from wetherby 🙂 Ok a week or so ago i went thhrough the hoops of seeting up a Google+ authorship link with the hope my beautifull & click worthy face would appear in the serps. But after following the following steps: 1. Link from www.davidclick.com to https://plus.google.com/u/0/114149997094688010790 using rel author e.g.: [https://plus.google.com/u/0/114149997094688010790](<a href=)" target="_blank">Find me on Google+ 2 Link back from Google plus by pointing back to www.davidclick.com in the Google+ contributor section Nothing has happened ie no picture in my SERP listing, click here for illustration:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/authorship-tested-but-no-imagecopy.jpg So my question is please..."Have i done anything wrong? I put the code in place i think about two weeks ago" Any insights welcome 🙂
Social Media | | Nightwing

0
Any recommendations for Social Media Submission

I came across a company one time that would sign you up and submit your username to all the social media sites. Seems like it was "knowit" or something like that. Anyway Does any one have an recommendations on companies to submit to sites instead of having to do each one individually. Thanks, Utah Tiger
Social Media | | Boodreaux

0
Outsourcing social media optimization

Is it a good idea to outsource social media optimization or is it something that has to be done in-house? I understand the question is kind of vague, but what I had in mind was to have an offshore contractor post daily about individual products and try to increase our following on twitter/facebook (i.e "social footprint").
Social Media | | inhouseseo

0