When creating parent and child pages should key words be repeated in url and page title?
-
We are in the direct mail advertising business: PrintLabelAndMail.com
Example:
Parent:
Postcard Direct MailChildren:
Postcard Mailings
Postcard Design
Postcard Samples
Postcard Pricing
Postcard Advantagesshould "postcard" be repeated in the URL and Page Title?
and in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?
-
That might be splitting hairs but if I were to choose, I'd point them at which ever had the stiffest competition--if that were the parent, I'd point the sub pages back to it; if one of the sub pages has the toughest go of it, I'd consider daisy chaining them. Some of the value of that linking would probably depend on how evenly PR is spread between the pages, the page's locations in the site architecture, where the the links are located on the page, and whether such linking helps or hurts the conversion process, so ultimately, the desired value of such sculpting may be hard to realize.
What others have said:
-
thanks Chris
how about the 2nd part
in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?
-
Andrea,
You're OK using "postcard" in the child pages with child pages you mentioned, as those topics can be written about in ways that indicate distinct differences from the parent topic. However, in those pages, I'd limit the use of "direct" in your copy in order to distance them from the topic of the parent page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
After you remove a 301 redirect that Google has processed, will the new URL retain any of the link equity from the old URL?
Lets say you 301 redirect URL A to URL B, and URL A has some backlinks from other sites. Say you left the 301 redirect in place for a year, and Google had already replaced the old URL with the new URL in the SERPs, would the new URL (B) retain some of the link equity from URL A after the 301 redirect was removed, or does the redirect have to remain in place forever?
Technical SEO | | johnwalkersmith0 -
Our protected pages 302 redirect to a login page if not a member. Is that a problem for SEO?
We have a membership site that has links out in our unprotected pages. If a non-member clicks on these links it sends a 302 redirect to the login / join page. Is this an issue for SEO? Thanks!
Technical SEO | | rimix1 -
Japanese URL-structured sitemap (pages) not being indexed by Bing Webmaster Tools
Hello everyone, I am facing an issue with the sitemap submission feature in Bing Webmaster Tools for a Japanese language subdirectory domain project. Just to outline the key points: The website is based on a subdirectory URL ( example.com/ja/ ) The Japanese URLs (when pages are published in WordPress) are not being encoded. They are entered in pure Kanji. Google Webmaster Tools, for instance, has no issues reading and indexing the page's URLs in its sitemap submission area (all pages are being indexed). When it comes to Bing Webmaster Tools it's a different story, though. Basically, after the sitemap has been submitted ( example.com/ja/sitemap.xml ), it does report an error that it failed to download this part of the sitemap: "page-sitemap.xml" (basically the sitemap featuring all the sites pages). That means that no URLs have been submitted to Bing either. My apprehension is that Bing Webmaster Tools does not understand the Japanese URLs (or the Kanji for that matter). Therefore, I generally wonder what the correct way is to go on about this. When viewing the sitemap ( example.com/ja/page-sitemap.xml ) in a web browser, though, the Japanese URL's characters are already displayed as encoded. I am not sure if submitting the Kanji style URLs separately is a solution. In Bing Webmaster Tools this can only be done on the root domain level ( example.com ). However, surely there must be a way to make Bing's sitemap submission understand Japanese style sitemaps? Many thanks everyone for any advice!
Technical SEO | | Hermski0 -
How to add titles to Pardot landing pages
I have 5 URLs that are "missing titles" however, all 5 are landing pages that were created in Pardot. how would I go about adding the missing title? Would I need to add it on our website platform or in Pardot?
Technical SEO | | cbriggs0 -
Create Longer Content or Separate Pages
Good Afternoon We've been helping out on a site which for instance offers Hotel Breaks in Birmingham. There is a page on the site birmingham-hotel-breaks and the most popular package that people book is actually Hotel Breaks with a Transfer package. The Birmingham Hotel page focuses mainly on the Hotel and Transfer packages but it's been suggested that we build out a separate page birmingham-hotel-and-transfer to be more keyword targeted and change the original page to focus solely on the Hotel side. I wasn't sure whether it would be better to build out the content on the existing page as people are already linking to us for the packages
Technical SEO | | Ham19790 -
Duplicate Page Title Crawl Error Issue
In the last crawl for on of our client websites the duplicate page title and page content numbers were very high. They are reading every page twice. http://www.barefootparadisevacations.com and http://barefootparadisevacations.com are being read as two different pages with the same page title. After the last crawl I used our built in redirect tool to redirect the urls, but the most recent crawl showed the same issue. Is this issue really hurting our rankings and if so, any suggestions on a fix for the problem? Thank you!
Technical SEO | | LoveMyPugs0 -
New EMD update effected my mom's legit author page? From page 1 in SERP to nowhere for her name
I think my mom's site, MargaretTerry.com was hit by this update for her name "Margaret Terry". Went from bouncing around the first page on google.com and .ca all the time to nowhere on the index. The results are now very strange, a mix of Youtube, linked in, and small book stores that she has done events at recently to promote her first book. I was checking after some of my SEO buddys were freaking out about their EMD's getting hit on Sunday. She is an aspiring author with a book coming out this month. There is obviously no ads or spam content on the site... I have never done SEO for it either except a bit of on page I guess. It sucks that people might be grabbing her book soon and when they Google her name nothing shows up. This couldn't have really happened at a worse time. Not to mention the hours spent building the site to her liking, free of charge of course 🙂 Is there anyone I can contact there to help me out? Shouldn't and EMD that is someones name still rank when you search their name?
Technical SEO | | Operatic0 -
Does page speed affect what pages are in the index?
We have around 1.3m total pages, Google currently crawls on average 87k a day and our average page load is 1.7 seconds. Out of those 1.3m pages(1.2m being "spun up") google has only indexed around 368k and our SEO person is telling us that if we speed up the pages they will crawl the pages more and thus will index more of them. I personally don't believe this. At 87k pages a day Google has crawled our entire site in 2 weeks so they should have all of our pages in their DB by now and I think they are not index because they are poorly generated pages and it has nothing to do with the speed of the pages. Am I correct? Would speeding up the pages make Google crawl them faster and thus get more pages indexed?
Technical SEO | | upper2bits0