Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Local Business Schema Markup on every page?
-
Hello,
I have two questions..if someone could shed some light on the topic, I would be so very grateful!
1. I am still making my way through how schema is employed, and as I can tell, it is much more specific (and therefore relevant) in its details than using the data highlighter tool. Is this true?
2. Most of my clients' sites have a footer with the local business info included on every page of their site (address and phone). This said, I have been using the structured data markup helper to add local business schema to home page, and then including the footer markup in the footer file so that every page benefits from the local business markup. Is this incorrect to use it for every page? Also, I noticed that by just using the footer markup for the rest of the pages in the site, I am missing data that was included when I manually went through the index page (i.e. image, url, name of business).
Could someone tell me if it is advisable and worth it to manually markup every page for the local business schema or if that should just be used for certain pages such as location, contact us, and/or index?
Any tips or help would be greatly appreciated!!!
Thanks
-
Should I wrap schema in the footer or within the body of the text?
-
Thanks Wesley.
-
Schema.org is a quite extensive vocabulary for implementing structured date. The data highlighter tool only offers limited options for implementing structured data information about your content to the search engines.
So, yes i would recommend schema.org because it is more specific.
If you think my original response was helpful could you mark it as the correct answer to close this question?
-
Awesome. Thank you! So, just to clarify, in your opinion, it is better to use schema for Google than the data highlighter tool because it is more specific?
Thanks so much again
-
Hello Denis,
To your first question: Schema.org is indeed much more specific than Google's data highlighter tool.
To your second questions: If the client has a footer with their contact details and address location than this would be a good place to use the schema markup and then it would be included on every page.You're talking about 'manually marking up every page'. If the contact information is in the footer this would only have to be marked up once? Don't really understand that part of the question.
**Conclusion: **It's not necessary to mark up local business information on every page, but if the client has the local business information on every page because it's useful for their users than this is a perfect opportunity to mark it up with schema information.
Hope i was of assistance and if you have any other questions please let me know
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to rank a national home page for a local keyword phrase
Hello - We are a nationally available brand based in Denver, CO. Our home page currently ranks #8 (used to be 5) for "real estate photography in Denver" -- I want to improve this ranking, but our home page is generalized and not geared toward Denver, CO but to all of our markets. I'm trying to troubleshoot this and have a few ideas.... I would love advice on the best route, or a different route altogether: Create a Denver-specific page -- _will that page compete with my home page that is already ranked in the top ten? _ Add the keyword phrase in the image alt attribute Add keyword phrase into the content - need to make sure that viewers realize we are national I already updated the meta description to say "real estate photography in Denver and beyond"
Local Website Optimization | | virtuance_photography1 -
Service Location links in footer and on the service page - spamming or good practice?
We are are a managed IT services business so we try and target people searching for IT support in a number of key areas. We have created individual location pages (11) to localise our service in these specific areas. We put these location links in the footer which went to the specified IT support pages respectively. Now we have created a general 'managed IT services' page and are thinking of linking to these specific pages on there as well as it makes sense to do it. Would having these 11 links in the footer as well as on the 'managed IT services' page be spamming? or would it be good practice? If this is spamming, which linking location should hold preference. Would appreciate the feedback
Local Website Optimization | | AndyL93
Thanks
Andy0 -
301 or 302 Redirects with locale URLs?
Hi Mozers, I have a bit of a tricky question I need some help answering. My agency are building a brand new website for a client of ours which means changing the domain name (yay...). So! I have my 301's all ready to go for the UK locale, however, the issue I have is that the site will also eventually have French, German and Spanish locales - but these won't be ready to go until later this year. We will be launching in just English for September. The current site already has the French and German locales on it as well. Just to make sure I'm being clear, the site will be www.example.com for launch, but by lets say November, we will also have a www.example.com/fr/ and www.example.com/de/ site launched too. So what do I do with the locale URLs? As I said above, the exisitng site already has the French and German locales on it, so I don't particularly want to redirect the /fr/ and /de/ URLs to the English homepage, as I will want to redirect them to the new URLs in November, and redirecting more than once is bad for SEO right? Any ideas? Would 302s maybe be the best suggestion? Thanks! Virginia
Local Website Optimization | | Virginia-Girtz1 -
Local Service pages guide?
There are a lots of Local landing pages guide on the internet. Is there any guide for Local service pages? How to create them, what to include?
Local Website Optimization | | Michael.Leonard0 -
Content writing for single entity business (The use of I)
Most of my clients consist of single entity law firms in which my clients repeatedly use the pronoun "I" to describe every service they provide. I have always preferred using the business name The Law Office of..." put lawyer name here". Is it ok to repetitively use the pronoun "I" in the content. To me it feels lack luster and childish not very professional, however I have a hard time convincing the lawyers of this. What are your thoughts? Can good content be written with the repetitive use of "I"? If not is the business name sufficient or maybe another pronoun? I will be showing responses to my clients if that is ok.
Local Website Optimization | | donsilvernail0 -
Listing multiple schema Things (e.g. Organization, LocalBusiness, Telephone, Locations, Place, etc)
Greetings All, My law office features many pages with what are essentially directory listings (names, addresses, and phone numbers of places, agencies, organizations that clients might find helpful). Am I correct in assuming that using schema for each of these listings might cause confusion for search engines? In other words, are search engines looking for schema on pages or sites to tell them only about the company running that page or site, or do search engines appreciate schema markup to tell them about all the pieces of content on the pages or that site?
Local Website Optimization | | micromano0 -
Schema markup for a local directory listing and Web Site name
Howdy there! Two schema related questions here Schema markup for local directory We have a page that lists multiple location information on a single page as a directory type listing. Each listing has a link to another page that contains more in depth information about that location. We have seen markups using Schema Local Business markup for each location listed on the directory page. Examples: http://www.yellowpages.com/metairie-la/gold-buyers http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location. Other sites such as Yelp etc have no markup for a location at all on a directory type page. We want to stay with schema and leaning towards the superpages option. Any opinions on the best route to go with this? Schema markup for logo and social profiles vs website name. If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup https://developers.google.com/structured-data/customize/social-profiles If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup. https://developers.google.com/structured-data/site-name We want to have the markup for the logo, social profiles and website name. Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?). Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website. Does this matter? Will Google be ok with the logo and social profile markup if we use the @website designation? Thanks!
Local Website Optimization | | HeaHea0 -
Is it worth it having different cities in your footer, each with a separate page?
I have been looking at the website of local web design companies and every single one in my area has a footer with links to a separate page for that local city. This seems like a bad idea to me, but everyone in the local pack has it. Does it work?
Local Website Optimization | | EcommerceSite0