Can internal links from a blog harm the ranking of a page?
-
Here is the situation: A site was moved from its original domain to its new domain, and at the same time, the external wordpress.com blog was moved to a subdirectory, making it an onsite blog. The two pages that rank the highest on the site have virtually no links from the blog and no external links, while all the other pages are linked extensively from the blog and have backlinks. Their targeted keywords are not so much easier to rank than the other pages for that to be the sole cause.
To confuse the matter even more, there was a manual penalty affecting incoming links which was removed last month. The old site, which has many backlinks to the new site, is still in Google's index. The old blog however, has been redirected page by page and is not in Google's index. Most of the blog posts are short 1-paragraph company updates and potentially considered low quality content because of that (?)
The common denominator among the two highest ranked pages (I'm talking top 3 in SERP v. page 3 or 4) seems to be either the lack of external backlinks or the lack of internal links from the blog. Could there be an issue with the blog such that internal links from it are detrimental rather than helpful?
-
OK I think I understand what you did
"The old site, which has many backlinks to the new site, is still in Google's index"
So you are pointing links from a penalized site to your new clean site, hope you are using nofollows? hmmm. Not a good idea if not!I would not 301 redirect either. As this will simply assign all the bad stuff over to your new domain as well.
The blog is internal which is a good thing now, but the low quality will effect the whole site eventually. Low quality content must be addressed or Google will hit the site hard with the Panda Algorithm. That low quality then links to your internal pages, not a good idea either.
If the blog offers no real value and you are unable to maintain it then remove it for now completely and focus on creating a well rounded good quality site first. A few good blog posts is better than a hundred terrible ones.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links to landing pages
Hi, we are in the process of building a new website and we have 12 different locations and for theses 12 locations we have landing pages with unique copy on the following: 1. Marketing...2 SEO....3. PPC....4. Web Design Therefor there are 48 landing pages. The marketing pages are the most important ones to us in terms of traffic and priority. My question is: 1. Should we put a dropdown of the are pages in the main header under locations that link to the area marketing pages? 2. What is the best way to link all the sub pages such as London Web Design? Should these links just be coming off the London marketing page? or should we have a sitemap in the footer that lists every page? Thanks
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Can you rank without 10 x content
If I create a page about a "Normandy bike tour "and present the same things (pictures, hotels, dates, day by day itinerary, clients reviews, map) as my competitors can I still rank ? Or do I need to add something totally that my competitors don't have on their webpages to rank and compete ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Essential to Have a Blog to Rank Well?
I have noticed that several competitors that rank very well rarely update their blogs, www.42floors.com for instance. We are redesigning our commercial real estate Wordpress website in the hopes of improving traffic, ranking and conversions. How critical is it to invest resources on creating and categorizing blog posts? Is frequently updating a blog post less necessary in late 2018? Curious to hear how much effort we should take to create new blog content and whether or not it will assist us in a competitive niche. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan12 -
Can I know which keywords lost their top rankings on google a year ago if the client didn't checked the keyword rankings in his website?
Hi, Can I know which keywords lost their top rankings on google a year ago if the client didn't checked the keyword rankings in his website? Thanks Roy
Intermediate & Advanced SEO | | kadut1 -
How many outbound links, we can add to our blog content?
We can add any number of links? from authority websites? Like - http://packforcity.com/save-money-on-a-trip-to-disneyland/ http://packforcity.com/how-to-save-money-when-traveling-to-disneyland-part-2/ http://packforcity.com/new-york-city-top-faqs-for-travels/ http://packforcity.com/what-to-wear-in-kyoto-in-february/
Intermediate & Advanced SEO | | bondhoward0 -
To follow or nofollow paid internal links?
I am having an internal debate on the need to use nofollow tags on sponsored internal links that link to internal pages. One thought is based on this Matt Cutts video (Should internal links use rel="nofollow"?) in which he says that there is never a need to use a nofollow tag on an internal link. The other school of thought is that paid links with follow tags are a violation of Google policy and it does not matter if they link internally or externally. Matt was just not thinking of this scenario in his short video. Would love to hear if anyone has had any manual action from Google based on their internal links.
Intermediate & Advanced SEO | | irvingw0 -
How can i get high ranking on yahoo?
My search terms are highly visible on Google but is hardly visible on Yahoo. This has been the case for a few months. What can I do to boost my ranking on Yahoo? Thanks!
Intermediate & Advanced SEO | | csknight0 -
To many on page links with ABC search
My client site http://www.tshirtsubway.com has a ABC quick find selector on the homepage of the site and throughout the site and as a result is is showing an error of to many links on the SEO moz error crawls reports. I wanted some advice on improving this and perhaps looking for an alternative also looking at the current setup and asking is this wrong.
Intermediate & Advanced SEO | | onlinemediadirect0