Dislodged own ranking with poorer quality page?
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Hi,
So last week we where ranking within the top two pages for google for a results page at something like rank 21 -
https://www.whichledlight.com/t/g9-led-bulbs
We have been tracking this page and earned a few decent domain authority links here. Today when the new rankings came in it looks like a blog page we wrote a while back has jumped several pages to number 13 in the rankings - ok so not the end of the world BUT our results page seems to have disappeared from the rankings.
You can see from the screen shot in the attached link at some point Moz / Google has noted that both the pages are relevent in some capaicty. Has Google decided that because both pages are from the site and both are showing ranking signals for the same traffic that one should go? It also seems weird that this blog one would come from nowhere to rank so highly in the course of a week. Perhaps they have changed their algorithm?
This is a bit of a concern for us as it is unclear whats happened - especially after we where so close to getting to page one for a valued search term.
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I would say a few factors at play
- Just guessing, but if the ranking in question is "best g9 led bulbs" then the post outranks partly because it's in the HTML page title tag and H1, while it's not in the product page
- While only part of the equation, the blog post has over 500 words and the product listing page has under 250. Word count isn't the only metric, but it's a large influencer
- You have one internal link from the blog post to the product listing page, consider building out more - this is a good starting guide https://www.gotchseo.com/internal-linking/
- There are some longstanding SEO basics that may still apply here, such as using the keyword early on in the page, having content higher in the page, etc. While not always possible on ecommerce pages, keep in mind when there's opportunity
Hope that helps, let me know if you have any further questions!
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Nice work! Improve that page and really kick ass.
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