DA as a measure of link-building success/failure?
-
Hi all
What would be a good way to track weather a website is doing good or bad in regards to link-building in google's eyes? Is the Domain Authority the best credential?
If a website is penalized for link-building schemes, would it reflect on the Domain Authority shown in Moz Analytics? What other Moz score would reflect this scenario?
Best regards & Thank you for your help.
Carlos
-
Depends on the type of penalty. Manual spam penalties almost always target the entire site. Algorithmic filters like Penguin can target groups of specific keywords. Though to an outside observer, it's often hard to tell them apart.
-
Hi Carlos,
Aside from visibility in the SERPs, look to see if the site is indexed by Google. This is by no means a sure sign, but if you have a site that used to be indexed, and no longer is, it is usually a sign that something odd is going on.
The only way you can ever be 100% sure that a site has had a penalty, is if you get manual action message from Google. The rest of the time, you need to check analytics to see when drops in searches and traffic happened and see if they correlate with a known algorithm update.
-Andy
-
Thanks Andy & Cyrus,
So what would one need to look out for; the SEO keyword visibility and their trends?
Also, if a website is penalized, would it be penalized entirely across all keywords or just for the applicable keyword(s)?
Carlos
-
Moz data scientists are working on spam scores that will help in analysis, but it's not ready for public consumption yet.
One often used tool for detecting penalties is Searchmetrics Visibility charts. It's not hugely accurate, but can often give you a rough guess: http://suite.searchmetrics.com/en/research/domains/visibility
-
You will need to use a package that allows you to track competitors. I'm not sure MOZ lets you do that, unless you had a pro account and just used you allocation on your own site and others.
There are lots of tracking apps out there though.
-Andy
-
Thanks for that Andy,
How would I be able to take a look at a website's SERPs and also compare it to others?
Carlos
-
Hi Carlos,
The best measure of how well a site is doing, is when you look at the positions in the SERPs and how much traffic they are getting.
As far as I am aware, if a site is penalised, MOZ has no way to tell this, so it is not going to be reflected in their own stats (someone correct me if I am wrong here).
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is Linking C-Blocks
Currently i am using MOZ pro tool under moz analyticls >> Moz Competitive Link Metrics >> history having a graph "Linking C-Blocks" Please help me understanding Linking C-Blocks, what is, How to build, how to define ...
Moz Pro | | shankar3334 -
Is It Necessary to Remove The Inbound links With Spammy Score?
Hi Friends, I am new to this community. I just checked my inbound links using Moz tool and I came to know that there are some inbound links with spammy score. So, should I remove those links using disavow tool? Awaiting for the reply.
Moz Pro | | Flyin.com0 -
Reclaim lost links to old pages?
We recently moved our site to a new CMS and did a complete redesign, with new content. It's really hit our SEO. Open site explorer is telling me there are lots of 404 web pages which were basically old product pages that no longer exist, since the way we have structured the site has changed. So is it worth trying to reclaim these links? If so, how can I do that without building pages at the URL - will a 301 redirect be enough?
Moz Pro | | jbritchford0 -
Why did my DA and Links go down?
How could I begin to research this to find out why we have less total links and a lower domain authority. Our DA has gone down two points and our total links dropped by a few thousand. I'd like to find out why that happened but I'm just not sure where to start. Thanks!
Moz Pro | | Sika220 -
Back Link Verification Checker
Working on client issue. Need tool that will verify of the 10k links which are still live or not. Tried http://www.webconfs.com/reciprocal-link-checker.php but its not functional for the volume I dont believe. I basically have a 10k list of links and need to pull out any dead ones. Tips fast please?
Moz Pro | | bozzie3110 -
I have a client with a bit over 100 inbound links but Open Site Explorer shows total links on Subdomain as over 66,000, how can this be?
I have a client www.woodard247.com that shows only a bit over 100 inbound links. using the Open Site Explorer, they are a well trafficed local site and are not doing any grey hat or black hat techniques. However the rankings for their main keywords have suffered recently and we cannot identify any duplicate content or keyword stuffing issues. We have never purchased links or used link building software. Now for the main question: When we run Open Site Explorer it shows only a bit over 100 inbound links on the page and the domain, but the subdomain shows over 66,000 total links! How can this be possible? Could this be a problem? How can I find out what these links are since Open Site Explorer and Seo Spyglass both show only a hundred or so?
Moz Pro | | tjkirgin0 -
In my crawl diagnostics, there are links to duplicate content. How can I track down where these links originated in?
How can I find out how SEOMOz found these links to begin with? That would help fix the issue. Where's the source page where the link was first encountered listed at?
Moz Pro | | kirklandsl0 -
Should I be looking at PA over DA?
When it comes to optimizing my pages, I tend to rank them in order of DA first then PA. I start in that order going through my sites making sure they are ranking well for their keywords and if not what I can do it improve. But in doing more reasearch I am starting to think that I need to focus on the PA more than the DA. I am thinking as my PA increases, the DA wil take care of it self. Am I thinking right here?
Moz Pro | | cbielich0