Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Multiple 301 redirects for a HTTPS URL. Good or bad?
-
I'm working on an ecommerce website that has a few snags and issues with it's coding.
They're using https, and when you access the website through domain.com, theres a 301 redirect to http://www.domain.com and then this, in turn, redirected to https://www.domain.com.
Would this have a deterimental effect or is that considered the best way to do it. Have the website redirect to http and then all http access is redirected to the https URL?
Thanks
-
My personal rule of thumb - as few redirect jumps as possible. Three main reasons:
1. User journey + Browsers - Sometimes when there are too many redirects taking place, some browsers find it difficult to follow through and would simply not load the page. Also, even if there were only 2-3, the browser may load, but users on slower connections may find it tiresome waiting for content to load.
2. As ThompsonPaul highlights, you COULD lose some link value due to dilution through 301 redirects.
3. Multiple 301 redirects are often used by spammers and I foresee in the near future these causing a lot of ranking headaches. The older the site, the longer the chain might end up - for example, imagine you had a product at:
https://domain.com/product1
Links to that page exist at domain.com/product1The journey would be: domain.com/product1 >http://domain.com/product1 > https://domain.com/product1
Now imagine a year down the line, product 1 is discontinued and you decide to redirect https://domain.com/product1 to domain.com/product2
Imagine your journey now:
domain.com/product1 >http://domain.com/product1 > https://domain.com/product1 > domain.com/product2 >http://domain.com/product2 > https://domain.com/product2
This could carry on indefinitely in the lifetime of the site...
Best solution: Decide what version of the site you want to use and simply try and use only one redirect, not a chain. Periodically check for chained redirects and resolve as you go along. (I try and do this bi annually).
-
To answer your specific question, Jason, yes, there's an issue with those URLs going through two consecutive redirects.
Each redirect, like any link, costs a little bit of "link juice". So running through two consecutive redirects is wasting twice as much link juice as if the origin URL redirects immediately to the final URL without the intermediate step. It's not a massive difference, but on an e-commerce site especially, there's no point in wasting any. (Some folks reckon the loss could be as high as 15% per link/redirect.) Plus, I've occasionally seen problems with referrer data being maintained across multiple redirects (anecdotal).
Hope that answers your specific question?
Paul
-
I agree with Jane. Unless there are reasons why the whole site needs to be secure, it makes more sense for just the areas where sensitive information is being submitted to be SSL encrypted.
http: requests are processed more quickly than https: ones due to the SSL handshake required to produce the cryptographic parameters for the user's session - so your site would be a little quicker if you weren't using SSL.
However, if you do decide to use http: rather than https: for the product & category pages like Jane has suggested - you'd need to ensure that the https: versions of these pages redirect to http:... again to avoid duplicate content.
-
Hi Jason,
To add to what Yusuf has said, is there a specific reason why the whole site has to use SSL, rather than just the parts of the website where sensitive information is passed? If so, I would be tempted to recommend that the e-commerce pages (products, categories, etc.) remain on HTTP URLs.
Cheers,
Jane
-
Hi Jason,
It's fine to 301 redirect from http: to https: and it's quite common for sites that use SSL. It's exactly the same principle as redirecting from a non-www to www (e.g. http://example.com to http://www.example.com) - which is considered to be good practice. But there should only be a single redirect. So you should ensure that http://example.com redirects to https://www.example.com without first redirecting to http://www.example.com.
I would also make sure that all pages (not just the homepage) redirect from http: to https: too to ensure there are no duplicate content issues on the rest of the site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do bulk 301 redirects hurt seo value?
We are working with a content based startup that needs to 301 redirect a lot of its pages to other websites. Will give you an example to help you understand. If we assume this is the startups domain and URL structure www.ourcompany.com/brand1/article What they want to do is do a 301 redirect of www.ourcompany.com/brand1/ to www.brand1.com I have never seen 301 as a problem to SEO or link juice. But in this case where all the major URLs are getting redirected to other sites i was wondering if it would have a negative effect. Right now they have just 20-30 brands but they are planning to hit a couple of hundreds this year.
Intermediate & Advanced SEO | | aaronfernandez0 -
Switching from HTTP to HTTPS: 301 redirect or keep both & rel canonical?
Hey Mozzers, I'll be moving several sites from HTTP to HTTPS in the coming weeks (same brand, multiple ccTLDs). We'll start on a low traffic site and test it for 2-4 weeks to see the impact before rolling out across all 8 sites. Ideally, I'd like to simply 301 redirect the HTTP version page to the HTTPS version of the page (to get that potential SEO rankings boost). However, I'm concerned about the potential drop in rankings, links and traffic. I'm thinking of alternative ways and so instead of the 301 redirect approach, I would keep both sites live and accessible, and then add rel canonical on the HTTPS pages to point towards HTTP so that Google keeps the current pages/ links/ indexed as they are today (in this case, HTTPS is more UX than for SEO). Has anyone tried the rel canonical approach, and if so, what were the results? Do you recommend it? Also, for those who have implemented HTTPS, how long did it take for Google to index those pages over the older HTTP pages?
Intermediate & Advanced SEO | | Steven_Macdonald0 -
New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?
We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.
Intermediate & Advanced SEO | | BrandBuilder0 -
Can an incorrect 301 redirect or .htaccess code cause 500 errors?
Google Webmaster Tools is showing the following message: _Googlebot couldn't access the contents of this URL because the server had an internal error when trying to process the request. These errors tend to be with the server itself, not with the request. _ Before I contact the person who manages the server and hosting (essentially asking if the error is on his end) is there a chance I could have created an issue with an incorrect 301 redirect or other code added to .htaccess incorrectly? Here is the 301 redirect code I am using in .htaccess: RewriteEngine On RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /([^/.]+/)*(index.html|default.asp)\ HTTP/ RewriteRule ^(([^/.]+/)*)(index|default) http://www.example.com/$1 [R=301,L] RewriteCond %{HTTP_HOST} !^(www.example.com)?$ [NC] RewriteRule (.*) http://www.example.com/$1 [R=301,L] Could adding the following code after that in the .htaccess potentially cause any issues? BEGIN EXPIRES <ifmodule mod_expires.c="">ExpiresActive On
Intermediate & Advanced SEO | | kimmiedawn
ExpiresDefault "access plus 10 days"
ExpiresByType text/css "access plus 1 week"
ExpiresByType text/plain "access plus 1 month"
ExpiresByType image/gif "access plus 1 month"
ExpiresByType image/png "access plus 1 month"
ExpiresByType image/jpeg "access plus 1 month"
ExpiresByType application/x-javascript "access plus 1 month"
ExpiresByType application/javascript "access plus 1 week"
ExpiresByType application/x-icon "access plus 1 year"</ifmodule> END EXPIRES (Edit) I'd like to add that there is a Wordpress blog on the site too at www.example.com/blog with the following code in it's .htaccess: BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /blog/
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /blog/index.php [L]</ifmodule> END WordPress Thanks0 -
301 redirection pointing to noindexed pages
I have rather an unusual situation where a recently launched affiliate site does not have any unique content as its all syndicated content. For that reason we are currently using the noindex,nofollow meta tags to keep the pages out of the search engines index until we create unique content for the pages. The problem is that due to a very tight timeframe with rebranding, we are looking at 301 redirecting (on a page to page basis) another high authority legacy domain to this new site before we have had a chance to add unique content to it and remove the noindex,nofollow tags. I would assume that any link authority normally passed through the 301 would be lost in this scenario but Im uncertain of what the broader impact might be. Has anyone dealt with a similar scenario? I know this scenario is not ideal and I would rather wait until the unique content is up and noindex tags are removed before launching the 301 redirect of the legacy domain but there are a number of competing priorities at play outside of SEO.
Intermediate & Advanced SEO | | LosNomads0 -
How to stop Google crawling after 301 redirect?
I have removed all pages from my old website and set 301 redirect to new website. But, I have verified old website with Google webmaster tools' HTML verification file which enable me to track all data and existence of pages in Google search for my old website. I was assumed that, Google will stop crawling and DE-indexed all pages after 301 redirect. Because, I have set 301 redirect before 3 months. Now, I'm able to see Google bot activity on my website with help of Google webmaster tools. You can find out attachment to know more about it. How can it possible & How Google can crawl removed pages? You can see following image to know more about it. First & Second
Intermediate & Advanced SEO | | CommercePundit0 -
301 Redirect - What happens to backlinks
Hello... One of my sites is losing rankings in G. I received the webmaster notification of unnatural links... My question is, should i do a 301 redirect of every page on my site to a new domain? If so, do the backlinks (which i believe are causing my rankings to drop) carry over? How about the good backlinks? Also, what would happen to the rankings i currently have on page 1? Thanks
Intermediate & Advanced SEO | | Prime850 -
301 Redirects After Company Acquisition
We recently acquired a company, and now we are going to redirect all of the pages on their site to their respective pages on our site. Do we need to keep the original pages on their site active? For how long? Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible? Thanks!
Intermediate & Advanced SEO | | pbhatt1