PPC - Fixing the campaign so ads always rank in positions 1 - 3
-
Hi everyone,
I have more of a SEO background than a PPC one so excuse me if this question seems simple. I have inherited a Google Adwords campaign and want to accomplish the following
Fix the campaign so the ads only appear in positions 1 – 3. The campaign came with a relatively good structure.
Is there some way I can fix the settings to accomplish this? Conversion rates are high but quality scores vary from 6 -10
Thanks
-
Hi Andy,
Unfortunately I do not use any 3rd party software programs. Thanks for the tip on positions 4 -10. I will look at the conversion rates before moving the ads up. What do you consider an acceptable overall quality score for an ad group?
Thanks
Carla
-
Hi
You have found the way using the Adwords interface. However are you just using the Adwords interface or have you got any other third party software like Double click etc.
Its very simple in software like that, you can add rules to say if not in position 1 -3 increase bids by 'x'% or x amount (I always go with a % increase personally).
I would check the ones you are pausing as sometimes being in position 4 - 10 on certain keywords actually convert quite well. I have one keyword that performs best in position 5 (I don't know why and can't explain it, but I am not going to change it).
-
And I know the links are not followed. I'm not trying to get exposure, it's just easier to let you see the video and the bullet points we touch on then type it all here from my mobile. Let me know if this helps! If you need more, I also can get our main PPC manager to chime in and help.
-
We touch on this briefly on our page. There is also a video that may help you.
http://www.webdesignandcompany.com/st-louis-ppc-management
Having a high ad rank along with a targeted page (pages) for PPC Will be your best bet.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there any recent studies of organic CTR vs. PPC CTR?
Pretty much the title. I am putting together a "game plan" for my CEO, where I would like to touch on the difference in CTR between SERP organic results and SERP PPC results. I've found a few blog posts that talks about PPC being responsible for 15% of all clicks, where 1-5 organic results are responsible for 68ish % and the rest being on 6-10 and page 2/3. However, I do not see any sources in these articles, which begs the question, where are these numbers taken from? Any suggestions? My own gut feeling (and SERP behaviour) tells me that these numbers might actually be super accurate, but since my business plan will most likely end up in the hands of our board of directors, I would very much like to back up my action points for growth, with actual sources. Thanks in advance.
Paid Search Marketing | | Nikolaj-Landrock1 -
Best way to automize generation of google ads - API, scripts etc.
I am in the process of setting up a fresh adwords account for a recently launched ecommerce site with about 3000 products and would like to automize the generation of the ads based on a spreadsheet of our product database. I would like to have full control over the code to generate these ads and a programmer with knowledge in SOAP and javscript would be availlable to assist in implementation. Any recommendations? Would you use adwords API or rather adword scripts?
Paid Search Marketing | | lcourse
Do you know whether there may be any existing code for doing this that we could just adapt to our requirements?0 -
PPC seems to have had a seriously negative impact on organic rankings?!?
We've been targeting a keyword on behalf of a client for the last few months. The page had good content and had been steadily climbing the rankings. It reached a position of #12 and then suddenly dropped off. Within 2 weeks it was out of the top 50 and is now around the 10th or 11th page (useless). This drop off matched exactly with the cleint switching on a low level PPC campaign, driving traffic from this specific keyword. The stats on this have shown a really high bounce rate (so we'll need to ask some other questions about content) - but could this be the reason that organic stats have taken a hammering? If Google associated people landing n that page from that keyword (even though its paid) as not finding relevant content, I'm assuming this could have a negative impact on the organic rank? Any Thoughts Welcome....!!!
Paid Search Marketing | | Purestone0 -
Need help regarding to get rank for “Product listing Ads” on perticular keyword
I have one project Canvas Champ and we have been running Google shopping campaign for this project and we are getting good visits from some of the keywords. But our client has sorted out some keywords having high search volumes like “Canvas Prints” Now, We want to show our Product listing Ad for this keyword. Let me make you aware about our past efforts: We have set an auto target in Google Adwords for this particular product and make its bid around $8 and we have reviewed that product in listing for 2 days, but we didn’t see our Product Listing Ad on Google Search Result for this keyword. So Now, My concern is that, How can we show our Product listing Ad on Google SERP for this particular keyword “Canvas Prints”? Let me know if you have any confusion with my question. It would be really appreciated if I would get valuable inputs for the same. Thanks,
Paid Search Marketing | | CommercePundit0 -
Canonical or noindex for PPC landing pages?
I have two pages for this example. http://www.designquotes.com.au/web-design-quotes/ http://www.designquotes.com.au/web-design-quotes-melbourne/ The first URL is an SEO optimised page. The second URL is 99% the same, except that it specifies a city. It's intended use of for a PPC campaign. The first page has major cities mentioned on the page so I don't have to build a separate page for every city variation. The second URL is designed to be city specific for a geographically targeted PPC campaign. The more specific, the higher the conversion rate. Should the second page (the PPC landing page) use a canonical URL (since it's 99% the same) or should it be noindex?
Paid Search Marketing | | designquotes0 -
PPC Billing
I'd like to add PPC as a service for my company. However I'm at a loss as to how to charge for it. I've received cold calls from those "SEO guys" charging $200 for PPC services. But I doubt that they're very profitable or even ethical. For you PPC guys, are you billing hourly on top of the campaign, and how are you outlining this for your customers? Thanks!
Paid Search Marketing | | WilliamBay0 -
If I add the the '&utm_source=MSN' parameter to my URLs in AdCenter, will this reset my history for the KW/campaign(s)?
I need Google Analytics to correctly parse PPC campaign key words from Bing.
Paid Search Marketing | | AnthonyYoung0 -
Anyone sad to see Adwords Position Preference Go?
Is Google saying, "Why keep offering a service that doesn’t work?" or "Let's make more money."?
Paid Search Marketing | | Thos0030
