Deep Link Ratio

[jennie.evans]

Hi there,

What ratio links should be to a homepage compared to deep links?

I'm aware there probably isn't a fixed ratio, and it may depend on niche, but i've heard Penguin is on the look out for people that link to heavily to content deep in their sites (product pages etc.)

Any thoughts?

[KeriMorgret]

If you're adding links from external sites yourself, those links aren't quite natural.

[jennie.evans]

Thanks Yiannis,

Very helpful answer, I think we have about 27% or so going to our homepage atm, so will be looking to add a few more there to make it look more natural

[artdivision]

Very constructive reply, I am sure you made him wiser for coming over our Q&A.

I will give it a go though:

There isnt a ratio which can be classified as standard SEO practise. All this is theory.

It makes sense that a company which run an active blog with loads of content, will NOT have an 100% homepage ratio cause that way you exclude your deep content from the link value and you wouldnt want to do that.

Assuming this is a ranking factor or a signal for identifying legit link profiles you would be looking for something natural such as 60-40 or so but that would depend on the domains that link to you.

For example I would expect web2.0 such as blogger and wordpress or article sites to link more often your articles than your home page while a donour page or a sponsored seminar page etc to link your main page than an article. I would expect the same in blog comments. Naked URLS of your articles.

See how many things come to acquisition?

Just to everything naturally and you will be ok. What I like to do is get high PR 5+ links for my articles and then pass link juice to my money pages via internal linking.

Thats not necessary an industry practise., Just what works for me and the niche I am into

[EGOL]

Any thoughts?

This "link ratio" stuff is BS.