Why is Envato.com structured like it is.
-
Envato.com is a marketplace for various things. They act as an umbrella for 8 different websites that fall underneath them and each one offers a specific thing. Is there any SEO benefit to doing this?
Wouldn't it have been better off for them build all of these into envato.com. i.e.
envato.com/themeforest as opposed to the current ThemeForest.net
The only thing I can think of really is branding?
Let's assume that they didn't do this because they needed space to house all of the digital data or anything like that.
-
Envato is a big company with a lot of web assets, so it is really for branding of each / ease of use. Some people that use themeforest might have never heard of codecayon before and vice versa. They also have the size of site to support this kind of layout as well, they literally have 10's of thousands of pages for each site.
You also have to consider that during the development of these different sites, SEO was different as well. Exact match in domain names did more than it does now. So having theme, code and so on in the domain name helped back then too.
-
I wondered that too, i buy a lot of things from them and each department has a different name, maybe they just kept adding on services. It seems like they are just several websites linked together not just one website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to deal with fake review posted on ripoffreport.com by a competitor.
In 2010 we launched a product update (physical product) that was really good for us in sales and we were taking a lot of business from our main competitor. To stop the bleeding they posted a fake ripoffreport (completely made up pretending to be a former employee, we are a family business and employ few people with almost no turn over in the last 10 years). They also posted fake reviews on Google's local product at the time for any store that used to use their product but that had switched to ours. We were able to get google to remove the fake reviews as there was no way one user visited over 100 stores and purchased the same service on the same day in all these locations around the US. But they would do nothing about delisting the report page without a court order. So the fake google reviews went away, but the ripoffreport has become immortal. The reviews were originally posted anonymously and then commented on by another anonymous user. These same two anonymous users then filed ripoffreports against a couple of our mutual customers as well. Since they are anonymous we cannot sue anyone to get them to remove it, since it is passed the statutes of limitations we cannot do a john doe law suit to get a judgment by default. So the report is there to stay. We have worked to get more content up about us, we have great product reviews on facebook and other outlets that have sold and spotlighted our products, and we are partnering with industry specific bloggers and traditional media content sites to get links and reviews (all white hat stuff, great public relations stuff), but we cannot get our interior pages, facebook pages, or the other reviews to rank higher than this report when searching for our brand name and even worse when you search for our "brand name reviews" it is the first result on google. Can anyone help me understand how I can use MOZ to help me identify how to outrank this page with interior pages so that it falls off the front page of google? Sorry if that is a newbie question but I have done a lot of things and it has worked some but not as much as I need it to. And it seems that in the last few weeks the report has become stronger in the rankings again. Any suggestions you could offer would be greatly appreciated.
Moz Pro | | erickcalderon0 -
URL, Subdomain and Root Domain Structure
Various URL Structure
Moz Pro | | Mark_Ch
mydomain.co.uk
www.mydomain.co.uk
http://www.mydomain.co.uk
http://mydomain.co.uk
mydomain.co.uk/index.html
www.mydomain.co.uk/index.html
http://www.mydomain.co.uk/index.html
http://mydomain.co.uk/index.html HTACCESS File Index Rewrite RewriteRule ^index.(htm|html|php) http://www.mydomain.co.uk/ [R=301,L]
RewriteRule ^(.)/index.(htm|html|php) http://www.mydomain.co.uk/$1/ [R=301,L]
RewriteCond %{HTTP_HOST} ^mydomain.co.uk
RewriteRule ^(.)$ http://www.mydomain.co.uk/$1 [R=301,L] Google WMT Setting: Configuration | Settings
Preferred domain: radio check on "don't set a preferred domain" SEOMoz Open Site Explorer
mydomain.co.uk - (301 Redirect) [No Data] PA38 DA30
http://www.mydomain.co.uk/index.html - (301 Redirect) [No Data] PA23 DA30 Majestic Site Explorer
Number of Referring Domains & External Backlinks vary between the following instances:
URL: http://www.mydomain.co.uk
SUBDOMAIN: www.mydomain.co.uk
ROOT DOMAIN: mydomain.co.uk
Question
I have set up my htaccess file to rewrite "Various URL Structure" to www.mydomain.co.uk. However when i view metrics in Majestic SEO, the url / Subdomain / Root Domain all differ. Why is this happening?
Is this harming my site?
What is common practice when defining URL Structure? Any other quality advise and implementation structure would be much appreciated. Regards Mark0 -
Why doesn't OSE show results from sites like Wikipedia, YouTube, Twitter, etc.?
I know OSE used to provide link data from these domains. But I have been doing link profile lookups on sites that I know have links from these domains - and they don't show up in my results. Just to make sure, they don't even show up when I sort the sites by domain authority.
Moz Pro | | ProspectMX0 -
I know our business listed in Yahoo and medranks.com (for example). But my open site explorer report doesn't show those. however on their sites, I see the listing. Why is this?
I know our business listed in Yahoo and medranks.com (for example). But my open site explorer report doesn't show those links on the inbound report. however on their respective sites, I see the listing when I search for us. And the link does work..... Why is this? Why don't I see it on the open site report?
Moz Pro | | cschwartzel0 -
In Site Explorer My Blog.URL.com Shows "No Data Available for this URL"
Why when I use http://www.opensiteexplorer.org and I'm researching our Blog.URL.com's does the tool say "No Data Available for this URL"? Example: http://www.opensiteexplorer.org/links?site=blog.centurypayments.com
Moz Pro | | cfield_splashmedia.com0 -
Campaign structure setup in case of multiply languages
Hi, At this moment i have a site with 1 language wich is redirect to domain.com/nl. In the future i want to add 2 more languages (en/de). What's the best setup in case of the campaigns? Starting now with subfolders of subdomain? Grtz..remco
Moz Pro | | remcozwaan0 -
301ing entire E-Com website - Using TopPages Report as a Guide
Hi Folks, My company is in discussions with an ERP provider to migrate our existing website to a new backend system, new url structures..the whole 9 yards. We have over 15,000 products, and a lot of "odd" url structures created by an outdated system that we were unable to adjust. All and all, if you're talking about a raw url count, it's in the 100s of thousands. During discussions, we were told that bulk 301 redirects would be a problem. They could be performed manually though (greaaattt). Due to this, I ran an OpenSite Explorer report, and isolated our top pages. After exporting the CSV, I was able to breakout "all" urls that have links from other domains. My question is, has anyone used the OpenSite Explorer on a website of similar size, to form the basis of a migration? Do you have enough confidence in the tool to use it in this way, or should we re-negotiate our agreement until a way can be found to mass 301 ALL urls. I'm at least a little concerned that OpenSite Explorer isn't indexing all of the links out there. Gasp..or would there be a better tool to accomplish what I'm trying to do? Thanks!
Moz Pro | | Blenny0