Why Doesn't All Structured Data Show in Google Webmaster?
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We have more than 80k products, each of them with data-vocabulary.org markup on them, but only 17k are being reported as having the markup in Google Webmaster (GW). If I run a page that GW isn't showing as having the structure data in the structured data testing tool (http://www.google.com/webmasters/tools/richsnippets), it passes. Any thoughts on why this would be happening? Is it because we should switch from data-vocabulary.org to schema.org?
- Example of page that GW is reporting that has structured data: https://www.etundra.com/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/
- Example of page that isn't showing in GW as having structured data: https://www.etundra.com/kitchen-supplies/cutlery/sandwich-spreaders/mundial-w5688-4-and-half-4-and-half-sandwich-spreader/
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I would strongly recommend using schema creator or Google data-highlighter or microdatagenerator.com
http://www.google.com/webmasters/tools/richsnippets?q=uploaded:8004fd1b864bd1586879eaf3856d1a1c
need to get rid of the outdated data vocabulary
http://data-vocabulary.org/product outdated
for
http://schema.org/product works on everything up to date
you want the schema to look like this below
the format that is universal on all search engines is able to be created with either
schema–creator.com
or
Manufactured by: itemprop="name" itemprop="name">Vollrath
Model: 40862itemprop="description">Product ID: sku:VOL40862
http://schema-creator.org/ works on Google , bing & Yahoo
http://blog.raventools.com/an-seos-guide-to-schema-org/
http://schema-creator.org/product.php works on Google , bing & Yahoo
http://googlewebmastercentral.blogspot.com/2012/12/introducing-data-highlighter-for-event.html
http://www.microdatagenerator.com/ works on Google , bing & Yahoo
https://support.google.com/webmasters/answer/146750?hl=en works on Google
http://www.productontology.org/
http://moz.com/blog/schema-examples
http://www.seerinteractive.com/blog/googles-data-highlighter-and-a-view-into-the-future-of-seo
http://moz.com/webinars/microformats-real-life-use-cases
http://searchengineland.com/see-entities-web-page-tools-help-194710
http://www.bing.com/webmaster/help/products-and-offers-markup-138d0977
or
itemscope itemtype="http://schema.org/Product" itemscope="" itemtype="http://schema.org/Product"> 36" Cubed Glass Refrigerated Display CabinetVollrathitemprop="brand" itemscope itemtype="http://schema.org/Brand" itemprop="manufacturer" itemscope="" itemtype="http://schema.org/Organization"> Manufactured by: itemprop="name" itemprop="name">VollrathModel: 40862itemprop="description">Product ID: sku:VOL408625 based on 5 reviewsitemprop="offers" itemscope itemtype="http://schema.org/Offer" itemprop="offers" itemscope="" itemtype="http://schema.org/Offer">itemprop="price" itemprop="price">3,915.80 New [ type: http://schema.org/product property: | url: | Refrigerated Display Cabinet Vollrath |
| url: | 36" Cubed Glass Refrigerated Display Cabinet |
| name: | 36" Cubed Glass Refrigerated Display Cabinet |
| brand: | Item 1 |
| brand: | Item 2 |
| model: | 40862 |
| description: | Product ID: sku:VOL40862 |
| productid: | sku:VOL40862 |
| aggregaterating: | Item 3 |
| offers: | Item 4 |
| name: | 36 |
| image: | http://schema.org/Product |
| url: | https://www.etundra.com/images/products/372x372/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/vol40862-1.jpg ||](https://www.etundra.com/images/products/372x372/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/vol40862-1.jpg) P1gtMht.png ke18lB0.png
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When was the last crawl report run? Could be that GWT has only crawled less than half of the pages since it was submitted, and therefore giving you that result (80k is a lot to crawl). As to data vocabulary vs schema, schema is becoming the standard. Even though you are using data vocabulary, it looks like the markup is working according to the rich snippet testing tool. Schema also has more extensive vocabularies
GWT is not perfect, there will be errors in the reporting. If you can see that its working, more than likely it is.
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