Why Doesn't All Structured Data Show in Google Webmaster?

[eTundra]

We have more than 80k products, each of them with data-vocabulary.org markup on them, but only 17k are being reported as having the markup in Google Webmaster (GW).  If I run a page that GW isn't showing as having the structure data in the structured data testing tool (http://www.google.com/webmasters/tools/richsnippets), it passes.  Any thoughts on why this would be happening?  Is it because we should switch from data-vocabulary.org to schema.org?

• Example of page that GW is reporting that has structured data: https://www.etundra.com/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/
• Example of page that isn't showing in GW as having structured data: https://www.etundra.com/kitchen-supplies/cutlery/sandwich-spreaders/mundial-w5688-4-and-half-4-and-half-sandwich-spreader/

[BlueprintMarketing]

I would strongly recommend using schema creator or Google data-highlighter or microdatagenerator.com

http://www.google.com/webmasters/tools/richsnippets?q=uploaded:8004fd1b864bd1586879eaf3856d1a1c

need to get rid of the outdated  data vocabulary

http://data-vocabulary.org/product  outdated

for

http://schema.org/product  works on everything up to date

you want the schema to look like this below

the format that is universal on all search engines is able to be created with either

schema–creator.com

or

microdatacreator.com

Manufactured by: itemprop="name" itemprop="name">Vollrath

Model: 40862itemprop="description">Product ID: sku:VOL40862

http://schema-creator.org/ works on Google , bing & Yahoo

http://blog.raventools.com/an-seos-guide-to-schema-org/

http://schema-creator.org/product.php works on Google , bing & Yahoo

http://googlewebmastercentral.blogspot.com/2012/12/introducing-data-highlighter-for-event.html

http://www.microdatagenerator.com/ works on Google , bing & Yahoo

https://support.google.com/webmasters/answer/146750?hl=en works on Google

http://www.productontology.org/

http://moz.com/blog/schema-examples

http://www.seerinteractive.com/blog/googles-data-highlighter-and-a-view-into-the-future-of-seo

http://www.searchenginejournal.com/schema-101-how-to-implement-schema-org-markups-to-improve-seo-results/58210/

http://moz.com/webinars/microformats-real-life-use-cases

http://searchengineland.com/see-entities-web-page-tools-help-194710

http://www.bing.com/webmaster/help/products-and-offers-markup-138d0977

http://www.whoisip.co.za/source/www.etundra.com/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/

or

view-source:https://www.etundra.com/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/

itemscope itemtype="http://schema.org/Product" itemscope="" itemtype="http://schema.org/Product"> 36" Cubed Glass Refrigerated Display CabinetVollrathitemprop="brand" itemscope itemtype="http://schema.org/Brand" itemprop="manufacturer" itemscope="" itemtype="http://schema.org/Organization"> Manufactured by: itemprop="name" itemprop="name">VollrathModel: 40862itemprop="description">Product ID: sku:VOL408625 based on 5 reviewsitemprop="offers" itemscope itemtype="http://schema.org/Offer" itemprop="offers" itemscope="" itemtype="http://schema.org/Offer">itemprop="price" itemprop="price">3,915.80 New [	type:	http://schema.org/product
property:

| url: | Refrigerated Display Cabinet Vollrath |
| url: | 36" Cubed Glass Refrigerated Display Cabinet |
| name: | 36" Cubed Glass Refrigerated Display Cabinet |
| brand: | Item 1 |
| brand: | Item 2 |
| model: | 40862 |
| description: | Product ID: sku:VOL40862 |
| productid: | sku:VOL40862 |
| aggregaterating: | Item 3 |
| offers: | Item 4 |
| name: | 36 |
| image: | http://schema.org/Product |
| url: | https://www.etundra.com/images/products/372x372/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/vol40862-1.jpg |

|](https://www.etundra.com/images/products/372x372/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/vol40862-1.jpg) P1gtMht.png ke18lB0.png

[David-Kley]

When was the last crawl report run? Could be that GWT has only crawled less than half of the pages since it was submitted, and therefore giving you that result (80k is a lot to crawl). As to data vocabulary vs schema, schema is becoming the standard. Even though you are using data vocabulary, it looks like the markup is working according to the rich snippet testing tool. Schema also has more extensive vocabularies

GWT is not perfect, there will be errors in the reporting. If you can see that its working, more than likely it is.