Can someone explain what is exactly a vanity url and how to make it work?
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Hi guys,
Can someone explain me exactly what is a vanity URL and how to track it on google analytics?
All I know is that these URLs are for tracking offline marketing campaigns such as contest/promotions. Also, would it make sense to create an unbounce campaign to get that vanity url and track it via Google analytics?
Thank you Mozzers!
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A vanity URL is nothing extravagant. It is simply a URL that looks more appealing for marketing and user appeal. In your example, a vanity URL could simply be created by the website owner that wants to track the effectiveness of a TV campaign. The vanity URL can be a landing page or it can redirect to a "uglier" URL.
Vanity URL is more of a purpose based tactic and nothing special. You can make http://domain.com/vanity-name/ your URL and consider it a "vanity URL" or it can even be http://domain.com/a-witty-punchline-that-is-memorable/
To track it, just simply use an Analytics tool like Google Analytics or use a redirect.
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