Analyzing a competitor on Amazon

[donovanfox]

Hi, I'm trying to figure out how my competitor is marketing their products that are being sold on Amazon. Here's the link to the competitor http://www.amazon.com/Native-Spring-Spiral-Vegetable-Slicer/dp/B00GHA3S4C/

I checked for backlinks with OSE but only 1 link was discovered. It discovered 328 shares on FB but the shares are not shown so does anyone know of a tool or Google search to find out those posts on FB?

Thanks

[Everett]

I don't think the page has any external links. Amazon.com has different ranking signals than Google. For instance, reviews and ratings (both quantity and quality) are a huge factor. If you'd like to learn more about it, check out this great post - http://moz.com/blog/amazon-seo-organic-search-ranking-factors by  Nathan Grimm.

The best way to know what they're doing on FB is probably just to subscribe to them and pay attention to their page. See if you spot any FB ads showing up in the sidebar, or re-targeting after visiting one of their pages.

[donovanfox]

Hi does anyone have any suggestions? I'm looking to figure out what's the best way to discover all the links on an Amazon product page as well as figure out what tool to use to find out what posts/strategies on FB my competitor is using. Thanks