Google Remarketing Targeting
-
I've been thinking lately about employing re-marketing in AdWords, and have been doing some research on it. My findings keep pointing to the fact that you can't target only people who visited your site but didn't convert. I keep thinking this cannot be true because it's simply too ludicrous to be. Why else would you want to use re-marketing? Can someone please either confirm or deny this?
Thanks
-
It's absolutely possible to exclude converted visitors from remarketing in Google Adwords. We do it every day, it would be the best to connect your Google Analytics account to your Google Adwords account. By doing this it will make it possible to use your segments as remarketing lists. This will make it possible to create a segment for converted visitors and use it as an audience within targeting to exclude them.
-
Keri has it right, you can include or exclude users based on pages they've visited or actions they've taken on your site. So you can target people who visited a certain page (or did something like added an item to their cart), and then exclude those who have checked out.
There's a bunch of remarketing features within Adwords, like Dynamic remarketing for retailers, remarketing lists for search ads, & Google Analytics remarketing. Beyond Adwords, there's Facebook, Twitter, and partners to get remarketing ads on placements outside of the Google Display Network, like Adroll and Doubleclick.
-
Interesting, we are actually talking about this in another thread at the moment. Check out the comments here:
I think it's best used as a drive for branding as opposed to conversions. Conversions are great if you get them, but it's a low spend to get your name out there. Much like a radio commercial for Burger King while you're sitting in the drive through, it's still worth the low spend per impression for your logo to hit some eyeballs and be further imprinted in your target's cranium
Do read that thread though!
-
I'm not involved too much in remarketing, but generally the programs have a way that if the customer goes to a specified page (such as the "thank you for completing your order" page), they'll get a pixel that will opt them out of the remarketing.
At Moz, we have it set so that if you log in to your Pro account and visit your dashboard, a pixel is fired so you don't have Roger following you around advertising to you on the web or FB.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
304 "If Modified Header" Triggers Error in Google Ads?
We have a client who is launch some Google Ads campaigns, and they recently asked us to fix 304 "Errors" on their website as per this feedback: "When we inspected the website we came across a number of 304 status errors. In order to get the ads running, we will need all of the website domain status codes converted to 200. “ Of course, all of their website pages return a 200 Status, it's just the HTTP headers that additionally clarify with a 304 Response (not an error). Has anyone else ever run into this issue with Google Ads? IMHO it makes no sense to remove this functionality. Google has even recommended in the past to use this it: https://webmasters.googleblog.com/2008/11/date-with-googlebot-part-ii-http-status.html Thanks for any tips or feedback!
Paid Search Marketing | | mirabile0 -
Looking at google shopping results from other country
Hi, I run shops in several languages out of London. One of our key revenue drivers is google shopping. It is important for me to look the the shopping search results for example in germany. Recently Google changed something so when I want to look at the german shopping results from here, eg. http://www.google.de/shopping it always shows me the english ones with prices in pounds. Is there a trick to still get the foreign results? Thanks in advance Dieter
Paid Search Marketing | | Storesco1 -
Adding AdWords Remarketing Pixel to "Partner" Domains?
I have read through the AdWords advertising policies, but there isn't an extremely clear answer to my question: does it break AdWords policy to include a remarketing pixel on a partner website? Example - I own and run 123boats.com, my acquaintance who owns abchotels.com has agreed to put my remarketing pixel on his website, and I plan to show remarketing ads to his website visitors advertising my services at 123boats.com. Is anyone aware of any documentation that explicitly allows or disallows this type of "partner" remarketing tracking?
Paid Search Marketing | | marymerritt0 -
Will Google penalise me if i noindex lots of pages?
Hey everyone.. I hope you can help! I have optimised my product landing pages for SEO keywords based on volumes. I've been doing PPC for 3 months now and I can see that a lot of the keywords which drive clicks are not showing as high volume in the SEO volumes. My Adwords quality scores for these PPC keywords are low, 6&7 /10... So this leaves me with a predicament - do I 1. Re-optimise my LP's for PPC instead of SEO keywords?
Paid Search Marketing | | Woav
2. Create new LP's just for PPC and no index them? (I could use DKI to good effect here I think thus reducing the necessity to have multiple LP's targeting numerous PPC keywords) But my concern was this... will Google frown on me having lots of similar LPs but only 1 indexed? Or maybe I'm going about this in the wrong manner? Really appreciate any advice anybody can provide on this!? Rick0 -
Google Product Ads
Hi,
Paid Search Marketing | | ChrisHolgate
I was wondering if I could ask is perhaps someone could give me some clarification as to how the amount we bid on Google Product Ads reflects the product positioning on Google Shopping? We have a Google Product Data Feed which is then linked up to our Adwords account so that we can determine a PPC bid amount. In instances like this it doesn't seem to make sense that one person may be paying 10ppc and another 20ppc when the buyers criteria for sorting merchants was purely down to the price. Since the buyer has the option to sort their products in price from minimum to maximum the sort order cannot be manipulated by Google based on the amount the merchant was paying. As such, how is determining a cost per click figure relevant when the customer is searching by base price low > high on Google Shopping? Surely I should just set the limit to £0.01 and rely on the customer determining the sort order (which ultimately will lead to a higher conversion rate) than allowing Google to skew the results based on bidding 20-30 times this amount? I should state that I'm in the UK. I do realise that a high PPC amount will increase our chance of exposure on standard search pages but my question does relate solely to results listed on Google Shopping. Thanks for your help! Chris0 -
Site penalized by google
I noticed for a while that our competitors don't rank for any keywords organically and they are using paid ads to gain traffic. They have been in the industry for over 6 years and we are only new and have ranked above them already. How can we find out if a competitor has been penalized? Thanks
Paid Search Marketing | | edward-may0 -
Discrepancy between google analytics referrals and 3rd party stats
I have a client who pays to be listed in a industry directory. It is now time for renewal and the directory has come to my client with their statistics, which they claim has sent over 400 visits to my clients site. Having looked in to google analytics, over the same period of time, google analytics has registered 2 visits. Could the directory's stats be true? Or is google analytics 100% correct? Any help or advice in this area would be useful, as my client is concerned if they don't renew they will lose some traffic and leads. Cheers.
Paid Search Marketing | | xposurecreative0 -
Two google analytics accounts on one site.
I've got a client who is using a third party for cpc ads, to track these we need to give the third party admin access to google analytics. Being that we are seeing massive discrepancies in reported cpc ads and refunds etc.. have been offered, I can't trust that as an admin they won't delete the profile with all data proving reason for refund. Can we create a second google analytics account (not profile) to protect the data? We want to give access to sensis to the new account so we can start seeing the cpc separation in traffic source from now while ensuring the existing account can't disappear.
Paid Search Marketing | | salemtas0