Is publishing a large quantity of content at once a bad idea?
-
If you plan on doubling the size of your site with original, unique content, is it better to publish it all at once or over a period of time? Is there any penalty for publishing it all at once?
-
Hey Michelleh,
Matt Cutts gives his advice about it in this video about publishing 100 pages at once....
-
If I have a lot of content I publish it as soon as I can. Content in the index is as good as money. Why wait? Cash in!
-
There is no penalty to publishing all at once. There is no advantage to holding back.
You could try an approach where you published an article each day in an attempt to build hype and focus attention. From a pure SEO standpoint, I would recommend publishing content as soon as it becomes available. A quality article can easily take a day or more to produce. It usually doesn't make sense to hold back.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Large Competitor closed, how to capitalize in search. Any ideas?
Hey Mozzers, One of our biggest competitors closed down on January 1st, 2020 in several US cities. They did stay open in some areas just FYI. The competitor's website is www.execucar.com. This is a very large company that has a presence in almost all US major airports. It's a private car service just like Uber but for wealthy individuals. For example. when you search " lax car service" they are #3 on Google or "car service to lax" they're #2 still. What can we do to get more of their traffic and actual business? Has anyone done something like this before or knows quick and easy tactics to get their clients? We have a local landing page: https://dcacar.com/lax-car-service that ranks 9 through 11 for those same keywords. Thanks for your thoughts and time. Davit
Intermediate & Advanced SEO | | Davit19850 -
Please help - Duplicate Content
Hi, I am really struggling to understand why my site has a lot of duplicate content issues. It's flagging up as ridiculously high and I have no idea how to fix this, can anyone help me, please? Website is www.firstcapitol.co.uk
Intermediate & Advanced SEO | | Alix_SEO1 -
Duplicating relevant category content in subcategories. Good or bad for google ranking?
In a travel related page I have city categories with city related information.
Intermediate & Advanced SEO | | lcourse
Would you recommend for or against duplicating some relevant city related in subcategory pages. For visitor it would be useful and google should have more context about the topic of our page.
But my main concern is how this may be perceived by google and especially whether it may make it more likely being penalized for thin content. We already were hit end of june by panda/phantom and we are working on adding also more unique content, but this would be something that we could do additionally and basically instantaneously. Just do not want to make things worse.0 -
Medical / Health Content Authority - Content Mix Question
Greetings, I have an interesting challenge for you. Well, I suppose "interesting" is an understatement, but here goes. Our company is a women's health site. However, over the years our content mix has grown to nearly 50/50 between unique health / medical content and general lifestyle/DIY/well being content (non-health). Basically, there is a "great divide" between health and non-health content. As you can imagine, this has put a serious damper on gaining ground with our medical / health organic traffic. It's my understanding that Google does not see us as an authority site with regard to medical / health content since we "have two faces" in the eyes of Google. My recommendation is to create a new domain and separate the content entirely so that one domain is focused exclusively on health / medical while the other focuses on general lifestyle/DIY/well being. Because health / medical pages undergo an additional level of scrutiny per Google - YMYL pages - it seems to me the only way to make serious ground in this hyper-competitive vertical is to be laser targeted with our health/medical content. I see no other way. Am I thinking clearly here, or have I totally gone insane? Thanks in advance for any reply. Kind regards, Eric
Intermediate & Advanced SEO | | Eric_Lifescript0 -
Would a .co.uk Website Looking to Rank in Baidu Require a Internet Content Publishing License?
Bit of a specific one, but if there's anyone that can help it's you guys. If a .co.uk website is looking to rank in Baidu with a .co.uk/cn subdirectory, would we require an Internet Content Publishing License? Taking a step back, it might be there's two parts to my question: How likely is it a .co.uk. could rank in Baidu, with simplified Chinese language content? In order to have a chance of ranking, would we require an Internet Content Publishing License?
Intermediate & Advanced SEO | | ecommercebc0 -
Duplicate content
I run about 10 sites and most of them seemed to fall foul of the penguin update and even though I have never sought inorganic links I have been frantically searching for a link based answer since April. However since asking a question here I have been pointed in another direction by one of your contributors. It seems At least 6 of my sites have duplicate content issues. If you search Google for "We have selected nearly 200 pictures of short haircuts and hair styles in 16 galleries" which is the first bit of text from the site short-hairstyles.com about 30000 results appear. I don't know where they're from nor why anyone would want to do this. I presume its automated since there is so much of it. I have decided to redo the content. So I guess (hope) at some point in the future the duplicate nature will be flushed from Google's index? But how do I prevent it happening again? It's impractical to redo the content every month or so. For example if you search for "This facility is written in Flash® to use it you need to have Flash® installed." from another of my sites that I coincidently uploaded a new page to a couple of days ago, only the duplicate content shows up not my original site. So whoever is doing this is finding new stuff on my site and getting it indexed on google before even google sees it on my site! Thanks, Ian
Intermediate & Advanced SEO | | jwdl0 -
Aggregators outranking me for my own content
WARNING : The follow question is for an adult website. If you are at work, near children or are offended by such material, DO NOT CLICK Hey guys, This one has had me stumped for awhile. I operate www.deviantclip.com. Its a very old and trusted domain by google with loads of history. However, in the past year, Google has been giving me the cold shoulder. One major problem I've noticed is that I've lost all longtail traffic. Its even gotten to the point where aggregators are outranking me in google for my own custom titles and content. **Example A : ** Google Link 1 This search has my own sitename in the title and my site ranks somewhere on page 2 or further. **Example B : ** Google Link 2 This content originated from our site and has a unique title, yet we're dead last in the serps. I submitted my site for reconsideration a few times, and the outcome everytime is that Google tells me they have not applied any manual penalty. There are a TON of issues to adress with this site, but obviously, getting my own content to rank first is the primary problem I would like to fix. Your time and advice is greatly appreciated. If you need furter info, don't be afraid to ask.
Intermediate & Advanced SEO | | CrakJason0 -
Expired Content
Hi We have a listing website that has a huge amount of listings.These listings are changing all time, they become passive or deleted. We would like to choose the response code for the passive for deleted pages. Which response type must we use ? Redirect to last category with 301 Give 410 Gone response code Give 404 Response code which option would we choose ? and any ideas ?
Intermediate & Advanced SEO | | SEMTurkey0