Is publishing a large quantity of content at once a bad idea?
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If you plan on doubling the size of your site with original, unique content, is it better to publish it all at once or over a period of time? Is there any penalty for publishing it all at once?
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Hey Michelleh,
Matt Cutts gives his advice about it in this video about publishing 100 pages at once....
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If I have a lot of content I publish it as soon as I can. Content in the index is as good as money. Why wait? Cash in!
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There is no penalty to publishing all at once. There is no advantage to holding back.
You could try an approach where you published an article each day in an attempt to build hype and focus attention. From a pure SEO standpoint, I would recommend publishing content as soon as it becomes available. A quality article can easily take a day or more to produce. It usually doesn't make sense to hold back.
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