Best way to show content from articles I am published/featured in
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Hi.
I was wondering what was the best way to show my audience articles that my client is featured in. My client is specifically a surgeon, who has been referenced in many articles around his specific field of cosmetic surgery. An idea posed is to repost the entire article but just reference back to the original article. Is there an SEO friendly way of doing this? I have seen this done before, like search engine journal's author Larry Kim might repost something he wrote or published on wordstream onto search engine journal sometimes, but makes the reference that it was originally posted on wordstream.
I know the standard thinking is to always just write new and unique content, but there is already a good amount written about our client and referencing his work, how can we use this to our advantage and give new or prospecting patients information regarding his credibility? Our client really does not want us to write articles for him, and he does not have the time to write them either.
Again Question:
How can we leverage articles and studies that have already been published online that is featuring our client and show them in full onto our own website?
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How can we leverage articles and studies that have already been published online that is featuring our client and show them in full onto our own website?
You can show them online and give rel=canonical to the original source. That is SEO value for the original source. That gives visitors to the site the opportunity to read them on your site. That is the leverage you can get out of duplicate content.
If you want SEO value for your own site then you gotta do the work of writing original content. That is leveraging the fame and fortune of your doctor.
The mistake that a lot of people make is to confuse dangerous short cuts with leveraging.
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