Titles - Should they be short or long and descriptiive with keywords?
-
I just asked a question about ALT tags and then this got me to wondering....I have 300 products, so coming up with titles is not the easiest at times. Some have my keywords and some do not. Should they all have my keywords, despite making the title and the URL longer? It seems like you would want the keyword in the title, but then again the category itself it long. Here is an example:
www.site.com/sea-glass-jewelry/by-the-sea (not too long)
www.site.com/sea-glass-jewelry/blue-sea-glass-necklace (longer...I have some even longer than this)
Thoughts?
-
A Title. But I was confused because he started off with alt tags, then moved to titles, but now I just noticed the reference to URL slugs.
In terms of URLs, just go with the product name. In terms of the title, you can go with the product name, followed by your brand, but it's best to customize each one as much as possible for the user. As for alt tags, describe the image. This is where you could use "Blue Sea Glass Necklace" even if it isn't the product title since it accurately describes the image.
You can also put blue sea glass necklace in the description and on-page content. But if the title of the product is "By The Sea" then that should be in the title tag and URL, or else every "blue sea glass necklace" is going to end up with the same title and similar URLs, assuming you have more than necklace made of blue sea glass.
-
Hey Everett! Are your choices for a Title or Description?
-
I have a question for you. Which would you rather click on...
Buy Cheap Used Car Parts for Toyota, Dodge, Nissan, Jeep, Cadillac and Other Cars, Trucks and Vans at Used Car Part Outlet!
OR
Used Car Part Outlet: Deeply Discounting Auto Parts Since 1976
-
I agree eyepaq.
Keep the title tags:
-
Relevant/Targeted to the page (targeted kw/phrase as close to the beginning as possible)
-
Dense. Don't exceed the recommended pixel length. This tool from Pete Myers always comes in handy. You don't want to truncate your title in the SERP
-
Natural/Readable to the users
-
-
I would say: shorter and with at least the main keyword din the title tag. Plus the keyword should be as close as possible to the beginning of the Title (as long as it sounds natural).
Cheers.
-
Longer with more keyword for sure.
Title is important for rankings so definitely include keywords describing the product with search terms.
edit: to defend my point, look at the titles of the largest ecommerce sites like amazon, walmart, overstock - they have the product title which contains many relevant terms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this keyword stuffing or best practice?
I'm a psychotherapist here in California. Its common practice for people to say "counseling and therapy" on their websites. Although the two are technically different, most people consider them to be synonyms. Do you think google would consider this practice to be keyword stuffing? Also, I am making a page for the forms I need people to fill out before they see me. Do you think it is bad to list links to the forms like this:
On-Page Optimization | | joebordersmft
-counseling / therapy intake form
-informed consent for counseling / therapy
as opposed to
-intake form
-informed consent
.....I think this falls under the idea that readability is important. I'm just really struggling because recently google decided my main keywords are things that have very little to do with therapy/counseling.0 -
Keyword Stuffing and Product Reviews
Hello Fellow Mozzers! I am pretty new the SEO world and have been tasked with improving our companies SEO with no prior knowledge of anything to do with SEO as of about 5 months ago. So far, I have been fairly successful (May be luck). There is a product page on our website that has moved from Rank 8-9 all the way up to Rank 3, on a high volume keyword, which increased our traffic to that URL by 500%! I was very proud of this accomplishment until tragedy struck... We suddenly dropped to Rank 6. It doesn't look like we've lost any Backlinks to this URL. My suspicion is that we got penalized for Keyword Stuffing since we recently changed from have multiple pages for a specific product's reviews to having them all on one page (To decrease the number of URLs our Site has). Many of these product reviews have the Keyword in them making us have over 30 of this specific keyword on our page. Could this be a valid suspicion? Should we go back to having different URLs for reviews and Disallow them for Robots?
On-Page Optimization | | LaceyVapeWild0 -
Using keywords in my URL: Doing a redirect to /keyword
My website in "On Page Grade" received an A.Anyway, I only have 1 thing to optimize:_"Use Keywords in your URL__Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links."_My website is ranking in top10 for a super high competitive keyword and all my others competitors have the keyword on their domain, but not for my URL.Since I can't change my domain for fixing this suggestion, I would like to know what do you think about doing a 301 redirect from / to mydomainname.com/keyword/So the index of my website would be the /keyword.I don't know if this can make a damage to my SERP for the big change ir it would be a great choice.
On-Page Optimization | | estebanseo0 -
Title Tag issue
Hello, This is a weird one. I am hoping someone can point me in the right direction. A couple months ago, we updated trinitypower.com and it was back then that I first noticed this issue, but because the home page title tag was okay and contained the primary terms for that page, I told myself I would circle back. The problem is that even though Google crawls the site everyday, it does not update the title tag text in it's index. Google: "Trinity Power Rentals" and you will see the title in the index as "Trinity Power: Temporary Power Rentals". Go to trinitypower.com and view source. You will see the title tag in the code as "Temporary Power Rentals - Trinity Power" The desc tag has been updated correctly, but I can't figure out why not the Title tag. You can look at the cache version in the index of Google. It is showing the latest version of that tag, so I really do not understand what has happened here. I am using WP Super Cache... maybe a conflict with that? I have dumped it's cache numerous times though. Please let me know what you think. Thanks, Jarrett
On-Page Optimization | | TrinityPower0 -
Using a keyword on homepage of a blog
I have a blog and the homepage has the 5 most recent posts. I ran a report card on my homepage for my main keyword. One of the problems is that the keyword only appears 1 time. I don't want to put it in the signature of every post because I found that causing problems with self-cannibalizing. I checked my competitor and they got a check mark for this but I looked at their homepage and I found the keyword NOWHERE! So where is my competitor hiding the keywords and how can I get the keywords on the homepage when the content is constantly changing? Thanks in advance!
On-Page Optimization | | 2bloggers0 -
Image Tags And Titles
Hi, I am currently revamping my website with a new look. Some questions i have with regards to the images found on a page. I know that we need an alt tag for each image. This should not be keyword spammed. However, what about the title tag for the image? What is the best practice for image title tags? Should it be the same as the alt tag? Should it be different? Should I leave it blank? If I am running a wordpress platform for my website. The defaulted settings for wordpress is that all images inside a post are clickable. When clicked, the page loads from abcdef.com/page/ to abcdef.com/page/image.jpg. This seems to be generating alot of internal links but I don't see the value of loading an image when my visitors click on that. Should I let the image be clickable or remove the link on the image for best SEO practices? Thanks for your advice. paul
On-Page Optimization | | paulgian1 -
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
On-Page Optimization | | CustomOnlineMarketing0 -
Homepage Hogging Too Many Keyword Ranks?
Hello: I've been the publisher and SEO for Indie Rock Cafe since starting it in 2007. It's done great, and has #1 - #5 positions in Google for many strong keywords like "best new albums", "best new bands", "top new bands", "popular indie rock songs", and so on. However, for many of the results, the homepage keeps popping up over and over again. I thought I'd done everything right to get other pages on the site to rank for top keywords. Another potential issue is that I expected the homepage to have a 6 PR by now, but it seems stuck on 5. Any ideas? Insight from SEOs and experts is always enlightening and helpful, so thank you in advance for your thoughts and advice.
On-Page Optimization | | holdtheonion0