Using a keyword on homepage of a blog
-
I have a blog and the homepage has the 5 most recent posts. I ran a report card on my homepage for my main keyword. One of the problems is that the keyword only appears 1 time. I don't want to put it in the signature of every post because I found that causing problems with self-cannibalizing. I checked my competitor and they got a check mark for this but I looked at their homepage and I found the keyword NOWHERE! So where is my competitor hiding the keywords and how can I get the keywords on the homepage when the content is constantly changing?
Thanks in advance!
-
I am using Wordpress and Genesis and I cannot figure out how to give my header image a keyword. I can't do an H1 on my homepage because it would look terrible.
I was thinking about putting it in my sidebar but would that cause problems with my category pages that target other keywords? I have gotten some errors for self-cannibalizing.
Thanks for your help!
-
I tried using synonyms or breaking up the keyword but Moz wouldn't give me a better score.
-
Yes, I agree with Irving and Thomas. Don't focus too much on the competitor but get your own good, unique content as a base to start.
-
you can put a chunk of content on the page like in the sidebar or footer so you can get a couple instances of the main keyword on the homepage which always remains there regardless of whether the latest blog posts contain that content or not. Also, in the homepage image file name, meta description, h1 or wherever else it's approproate to add it without overdoing it of course.
-
I do not believe that your competitor is hiding keywords. I believe that they are using similar words to describe whatever the keyword is. Therefore if I were to talk about a "my days horse riding" and then talk about "my days as a equestrian"
I'm just essentially saying the same thing but in two different ways. You do not want to go crazy oversaturate Google using this method however I believe that is how your competitor has ranked either that or inbound links from strong sites that are very relevant to the keyword.
I would use a tool called scribecontent.com I think it is excellent for this type of thing.
You can use marketinggrader.com a free tool to help you with your site
Free keyword Tools you can also use Google ad words for this
http://www.wordstream.com/keyword-tools
I would also use your keywords in your title tags and if you're each one tags if you can. This will give you a big boost without making it looks very. You can also use it in the URL if needed.
However you should write a completely fresh and engaging blog post for paying regarding this topic and that you should introduce the keyword.
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use External Links
Hey 🙂 I noticed when analysing my pages that Moz gives the following advice about adding external links to my articles; "On any page specifically targeting a keyword, link externally to at least one (and possibly more than one) relevant, trusted resources as a best practice." As a small business I work pretty damn hard to get visitors to my website, so why on earth would I want to go to all that trouble just to send them away again to a trusted resouce? Secondly, what exactly is a "trusted resource"? Can I simply use search and use the top competitor, for example Moz or Wikipedia and does the anchor need to be an exact match or will a partial suffice. I say this because I already have the top spot for my longtail, so an exact match would be pointless. And lastly, I notice that pretty much all quality sites use external links to open in the same window i.e. not target=_blank, I never thought of it before today, but now that I'm considering using external linking in my articles I guess it's important to know the answer - i.e. Is this a best practice and does this give any seo benefit? Cheers, Lee :)
On-Page Optimization | | LeeC0 -
Difference in using dividers in TITLE TAG
Hi everyone, i know that dividers in title or even title tag doesnt have much of an impact on better rankings. I had great rankings for many keywords, not using dividers or using only one divider. However for better reading comprehension and usability, and also aesthetics i started to use the pipe as my main divider and other secondary dividers. I saw many pages drop in rankings vs other less competent and with less content pages. My format was as follows: Product Brand | Product description - Additional info or local info ie. Fiber Glass MBI | Insulation Batts for Home and Commercial use - Acoustic and Thermal Insulation I changed the format for a handful of pages, and saw immediate results on rankings and traffic on those pages. Product Brand with Product Description - Additional Info ie. Fiber Glass MBI Insulation Batts for Commercial use - Acoustic and Thermal Insulation. Does it sound like something i should implement page wide. I personally like the aesthetics of the pipe as it gives a cleaner look, but the better rankings on the changed pages with using only one divider makes me think. Does it sound familiar, or its just a coincidence, Regards,
On-Page Optimization | | JesusD0 -
Any benefit to using HeadSpace AND All in One?
I noticed that somewhere along the line (outside developer or SEO) I ended up with HeadSpace AND All in One on one of my WP sites. There are functions that I appreciate with both and I wonder if there is any danger to completing both forms for a post or page? Is there really any benefit or just a waste of time? I keep finding articles that compare the 2, but nothing that talks about using them together. If I get rid of All in One, …. WOW. Mid question, i realized I'm a dum-dum. All in One has the same no follow options I thought I would miss from HeadSpace. So new question…if I uninstall headspace, will I lose the data/settings that it was used to set up? Jenn
On-Page Optimization | | vernonmack0 -
Same keyword for almost same content
Hi all! my site deals with a concept called "motivation" in two different categories: motivation for teachers (related to kids) and motivation for parents (related to kids all well). These two categories (in different pages and in different menus) deals with the concept through different perspectives. BUT the keyword to optimize the pages is the same. Due to the structure of the web I've been given I am in this position. I can't redesign the web (I'm not allowed to do it). Any solution related to the keyword? Should I maybe optimize one page with the keyword and in this page have a link to the other not-optimzed page?Any ideas? Thanks in advanced.
On-Page Optimization | | juanmiguelcr0 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
Avoid Keyword Self-Cannibalization
Hi I'm a little bit confused about my on page report. I prepared 2 version of on page seo report for the same targeted keyword and the same URL, but one of the url with www. and the other without it. In the one that i entered the URL with www. the report came with warning about the "Avoid Keyword Self-Cannibalization" we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. As I see on my webpage there is no anchor text at all pointing to another internal page using the targeted keyword. I'm sure that I didn't use my targeted keyword with any link . Thanks in advance for anyone If can help or explain what is that ? If I have to write the URL and the keyword no problem for me. Thanks
On-Page Optimization | | seomoz591 -
Strange Keywords Google Webmaster Tools
Hey, I have a website about "coffee machines". Since a few months I added a vBulletin forum with vbSEO installed. The keywords Google found before I added the forum where highly related to the topic of my website (e.g. "coffee", "machine" etc), which I checked through the webmaster tools. However, I recently checked again and noticed that Google finds mostly keywords like "post", "forum", "thread", "share" etc. with high significance. Those "keywords" only appear on the forum. Now I'm a bit worried since Google states "These should reflect the subject matter of your site." Any advice how to solve that issue? Thanks!
On-Page Optimization | | netminds0 -
Redirecting to a keyword-rich domain URL
It's best practice to choose a domain that has keyword in it. But if someone has just launched a website and the domain name does not have keyword, is it better to purchase a new domain name that has a keyword in the name and redirect existing domain to the new domain? Will that help SEO? (This just launched website does not have any traffic or links yet.)
On-Page Optimization | | Amjath0