New Local Search Results Appearance/Rankings?
-
Hi everybody!
My team and I are all noticing a new layout for local search results. We just noticed it today. Mobile and desktop results appear to be affected. Specifically, we are looking at searches like "event spaces in Richmond" and "restaurants in Raleigh" as 2 examples. The listings appear differently in the SERPs, and the top results really are not relevant to the search queries.
Is anybody noticing anything similar, or does anyone have any insight into whether this is something Google is testing or if it's here to stay? Also, any advice for overcoming rankings drops as a result of these changes?
Thanks in advance!
-
Hi Rachel,
So glad I was able to identify this for you. It's a few weeks old now, so you should be able to find a ton of articles about it. Mike Blumenthal tends to offer some of the best insight on this topic, so check out his blog. You might looks this up on Linda Buquet's Local Search Forum as well. Hope this helps!
-
Yes, that's what we are seeing! These are the first couple of queries in which we are noticing this sort of search result.
-
Hi Rachel,
From the search queries you are making, I am taking a guess that you are referring to the new Hamburger-pak, or whatever folks want to call this Please, feel free to share a screenshot, but my best guess is that this is what you are talking about:
http://blumenthals.com/blog/2014/11/16/some-thoughts-on-the-new-pak-results-from-google/
Yea or nay?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GMB images not appearing on SERP results?
Hi Guys, we uploaded images in our GMB dashboard but they are not appearing on the SERP results example: Any ideas on how to get them to show on search result page? See example: https://cl.ly/8c5694604d17
Local Listings | | brandonegroup2 -
My Company Doesn't Appear in the Search Results on the Right When I Search for It
Hello, I just found that one of my companies (iFix Appliances) doesn't show on the right in search results when I search for it. I found it accidentally, I just wanted to check if it shows Request a Quote button as recently I enabled messaging on GMB. Yet it's not there at all. Could you please help me figure out what happened and why it's not there? Is something wrong with its GMB listing? I have two locations so I created 2 GMB listings for one company. Is this something that might have caused the issue?
Local Listings | | VELV1 -
Do any Local Rank Trackers Report This Way?
I'm having trouble finding a local rank tracking service with useful reporting. I've tried several and for the money, have gravitated toward's Whitespark's service as for $25/month I can track unlimited locations. But their report is indicative of what I've seen time and time again in my 18-year experience as a Software Developer and Internet Marketer. Whomever is making the design decisions isn't a Seasoned (Local) SEO, and/or probably hasn't done their homework well enough by talking to seasoned SEOs. Their Summary Report looks like this (see attachement). When I'm doing Local SEO I'm looking at a lot of reporting data but among that, probably the most important is: How many of the listings moved up into position #1-3 on Local Finder which is also usually the Local 3-Pack (sometimes a 2-pack explaining the discrepancy in the first two rows between the number in the #1-3 column.) I also want to know how many listing moved UP into the #4-10. And vice versa, what fell out of #1-3 and #4-10. The problem with the format of this report, if a listing falls from #2 to #5, it will be a decrease in #1-3 and an INCREASE for #4-10. This would give me the false impression that a listing that was below #10 came into the #4-10 when in actuality the increase in #4-10 was because of a decrease in #1-3!! One situation is positive the other is negative. What I want to know is how many listings (totals without getting out the calculator): moved up into #1-3 (White Spark does this via the Increase column in the Local 3-Pack row) moved up into #4-10 moved down out of #1-3 to #4-10 moved down out of #1-3 to below #10 moved down out of #4-10 to below #10. Does anyone know of local tracking services that give you this kind of data in this way? XQppQKs.jpg
Local Listings | | Consult19010 -
Best Tips to Get In the Local Pack
Apart from making sure your business information is 100% accurate, etc., what are your best tips to get a company ranking in the local pack? Do they need to rank well organically to be considered for the local pack or is it solely based on the consistency of their GMB page?
Local Listings | | BlueCorona1 -
Local Directories: What are the best practices for manually updating over 500 listings?
We are currently using an aggregator for a client, but we will be manually updating 5 different local directories that are not included in the distribution for over 500 locations. I am wondering if there are any local experts that have a set of best practices/processes for this type of scenario?
Local Listings | | PureVisibility0 -
Fake Yahoo Local Listing
I've recently discovered a fake yahoo local listing for one of my clients. The listing uses the office managers name along with the business, and all the correct contact information. The listing is not verified. I've tried to claim it but it just forwards me to the yext service. Under yahoo help, it tells that if the listing is not verified I will need to contact the database provider to have the info removed (Localeze, InfoUSA, Yext, YP) Problem is there is no listing in any of these data bases. Any ideas?
Local Listings | | masonrj0 -
Default Local SEO question: Does Google really do improptu check ins?
I have a client who has multiple locations within his state, many of which are satellite offices. Although they don't have anyone working at these satellite offices full time, they have office space available to them their, someone who can take calls/mail and do use the space frequently in person. We've been in the process of cleaning up duplicate and incorrect listings in directories to get on the map in the SERPs in these markets, but the local SEO outfit we've hired has come back with a problem I found surprising. In order to clean up the duplicate & incorrect Google+ profiles that we've got out there for these offices, we evidently need to work with an actual Google moderator. This moderator has said that the satellite offices in question are actually not real business locations and are in violation of G+ guidlines. The local SEO I'm using says that it's not uncommon for Google to actually send someone out to do an in person improptu visit when they are suspicious that a listing might not belong in their listings, and I find this really surprising. Do any of you have any experience with whether this is the case? FWIW, this is a real business that could have someone working remotely in these offices remotely if that's what it took to make Google happy, but they'd rather not and certainly don't need to in order to offer their services in these markets.
Local Listings | | LeeAbrahamson0 -
Question about onsite NAP as it relates to Local Search
Hi Gang, State requirements mandate that our law practice (Keller & Keller) properly display their distinct business entities on all advertising materials, including our website. Specifically, our offices are set up in a way that makes Indiana's law office an LLP, New Mexico's an LLC, and Michigan's a PLLC. All 3 offices/states are represented on a single domain, but I want to be careful about mixing the different registration titles (LLP, LLC, PLLC) throughout our site when we commonly refer to ourselves simply as Keller & Keller throughout the main pages and in our content. I worry it may negatively affect our local listings? (One idea is to place a simple 'disclaimer' in the footer throughout our site that identifies the business entities, however, I'm still concerned this too might affect/confuse our local listings?) All thoughts, advice, and theories are welcome! Thanks, everyone! (And to my fellow Yanks, enjoy a safe Memorial Day weekend!) W-
Local Listings | | Wayne760