Conversion analytics goals
-
Hello,
I have to configure my analytics goals for my SEO estrategy.
In Google Analytics I can choose between: destiny, duration, Pages/screens per session and event. But I don't have the best criteria for select each one. What are the best options for a content site and for a e - commerce?
Otherwise, I wanna know which is a good bounce rate for a content site? And what is a good Avg. Page Load Time (sec)?
Thanks in advance.
-
Hi Arkix,
Get ready to dig in! Setting up goals for an ecommerce website is more advanced than using the default goal settings in GA. You'll want to setup:
Enhanecd ecommerce tracking - Every ecommerce website should have this integrated, imo. The integration here highly depends on your website's environment (i.e. WordPress, Shopify, custom CMS, ect). You'll want to Google "Google Enhanced Ecommerce Integration for [your website environment here]"
Funnels - Setup the funnels that are specific to your site. Knowing where your potential customers abandon your checkout process will be critical to optimizing your conversions.
I also suggest setting up an email signup goal. Email is a very important aspect of ecommerce websites (i.e. shopping cart abandonment).
If you must know a 'good bounce rate' for your site, then allow GA to track your site and gather enough traffic. Then, look into the GA Benchmark reports, which will let you know what the industry benchmarks are for sites related to your own. Otherwise, concentrate on lowering bounce rates on important (i.e. revenue generating, revenue assisting) pages and identify high bounce rate (as compared to your site average) pages to optimize.
A good page load time is a page load speed that is lower than your competitors. Don't worry about hitting X seconds, first get below your competitors. Then, consistently optimize the page load speed to be as low as possible.
-
For an e-commerce website I would be setting up a goal conversion on your checkout success page. Allowing you to easily monitor your sales and whereabouts they are coming from, also what products are selling best.
For content site it could be performing a certain action for example downloading a pdf or document, staying on a page for a specific length of time etc. Its entirely down to what you want to monitor and what you consider a 'goal on your site'
Page load time should be no more than 7 seconds (roughly). It will vary across browsers and devices.
Bounce rates vary between industry, i would be worried about anything above 60%
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cross domain tracking Google Analytics
Hi there, Got a question on cross domain tracking: We have a couple of TLD's to serve localized content to our visitors, next to our main .com TLD where our app is running as well in a subdomain. Situation is this: Local sites:
Reporting & Analytics | | jorisbrabants
marketingsite.be
marketingsite.com.br
marketingsite.fr Main site: marketingsite.com
app.marketingsite.com Conversion gets triggered when somebody ends up in app.marketingsite.com/firstuse for example. People can sign up at the local site filling in their email but they end up in app.marketingsite.com/firstuse Reading this article on cross domain tracking I'm getting a bit confused on the setup of the tracking code itself. The sample code provided shows these two lines: ga('require', 'linker'); ga('linker:autoLink', ['maindomain.com','targetdomain.com']); Now the question 🙂 Is it correct when I think that maindomain should be replaced with our local TLD's on every one of those, and that targetdomain is where the conversion happens? In this case the .com site?0 -
Site account in Google Analytics
Hello I have a question about my site account. On 2014, during a week, my ID tracking of Google Analytics was removed of the site, in this period the volume of users and sessions is lower than the other weeks. But I don't understand why are the sessions and users still reporting during this period without ID Tracking
Reporting & Analytics | | Arkix0 -
Google Direct Traffic Reporting for Mobile on Analytics
We noticed a significant drop in our direct traffic in Google Analytics for mobile on July 30th but all our other traffic remains the same. What is the possible cause of this?
Reporting & Analytics | | COEDMediaGroup0 -
Viewing image search data in Analytics?
How do you view image search data in Google analytics? Do you need to apply tracking or can you drill down into the default data? Thanks.
Reporting & Analytics | | Bondara0 -
Localhost:4444 Showing Up in Google Analytics
Hello All, Lately in my Google Analytics account I have noticed a referral source labelled: localhost:4444 The number of visits is really high from this source, but I have no idea (no clue!) what it actually means. Can anyone shed some light on what this is about? Should I be creating some sort of filter to screen out this as a referral source (assuming it is not legitimate)? Many thanks in advance. Cheers!
Reporting & Analytics | | Robert-B0 -
Where do I find Google Analytics link tracking for outbound links?
We implemented this script in source, where would I find the outbound link tracking; in Events?
Reporting & Analytics | | KnutDSvendsen0 -
Tracking Required Form Fields in Google Analytics
I tried searching for this elsewhere but am having a hard time finding a good answer. Is it possible to track the effect of required form fields on conversions in Google Analytics? In other words, how do I track whether or not more/less people fill out a form if I make "Last Name" a required field? Thanks 🙂
Reporting & Analytics | | kylesuss0 -
Setting up Google Analytic Goals to a 3rd Party Site
I recently received help on a question I asked on SEOmoz but need additional clarification. I am trying to set up goals in Google Analytics for people who click on a “purchase botton” which sends them to PayPal. I created a Thank You page and tried to get PayPal to redirect to it, however, our customers only get to our site’s 404 page. Here is what I’ve done so far: Went into my PayPal account and turned the “Auto Return” to ‘on’ Under website payment preferences, I added the following URL http://www.teecycle.org/thank-youutm_nooverride1. (I formatted the URL this way because the person who provided me with help recommended using the format ?UTM_nooverride=1. However, our CMS system won’t allow “?” or “=”)
Reporting & Analytics | | EricVallee340