Changing UX for different types of visitors
-
If we want to change the UX for different types of visitors (ex: direct, google PPC, google organic, bing organic, etc.) what is the best way to do it? With Universal Analytics, where can we find the source and medium?
-
On the fly within the context of your site, your dev will have to parse this from your referrer string.
Source and Medium are terms Google uses in Analytics to help better categorize data. See here: https://support.google.com/analytics/answer/1033173?hl=en
-
Specifically, how do we determine the medium and source of a visitor?
-
If we want to change the UX for different types of visitors (ex: direct, google PPC, google organic, bing organic, etc.) what is the best way to do it?
There's a LOT of different ways to accomplish that depending on your situation. For example, with google PPC you could just designate the landing page in the Adwords campaigns with the UX you want to run on PPC visits. With others you could set up split testing to not only provide different UX experiences, but to measure their effectiveness as well.
With Universal Analytics, where can we find the source and medium?
There are several ways to view source and medium within Analytics. You can either apply it as a secondary metric in several reports or work with the main report located in Acquisition >> All Traffic >> Source / Medium.
Hopefully this gives you some ideas as starting points. Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving wordpress themes, any best practices on setting up Google Analytics for the change?
We currently have a mess of filters and views in our Google Analytics instance. We have a chance to make a clean start. Wondering if creating a whole new property is a good idea? Or just some additional views? Any other pointers would be greatly appreciated. Thanks!
Reporting & Analytics | | jill.myers0 -
Difference Between Android Browser & Android Webview
Hello All, In google analytic I can see traffic from android browser & android webview so android webview is also a browser? Thanks!
Reporting & Analytics | | dhisman0 -
Has Google Analytics Funnel Visualisation changed / stopped working?
Yesterday my funnel visualisation tab in the updated GA interface was showing data flow. However today there is nothing showing in the graphical element despite showing some goal completion figures as a headline. Have they stopped doing up to the minute visualisation in favour of delayed results? Anyone else experiencing similar? Thanks in advance Tim
Reporting & Analytics | | TimHolmes0 -
% Change - Google analytics - how to calculate?
Hi All,
Reporting & Analytics | | JohnPalmer
I have two dates with two different numbers I want to calculate the "% Change" like google analytics, The numbers of June 2015 - 127,931 sessions
The numbers of June 2014 - 90914 sessions please tell me what is the %Change. Best. J0 -
Google Analytics: Okay to change domain?
So, we are a long time user of GA and we're planning a domain change.
Reporting & Analytics | | jmueller0823
Does anyone know if I can 'change the domain' in GA so we don't lose our past data?
Thanks!0 -
How can i see queries what my visitors are searching for, in my website?
Google analytics installed, but they are not showing. What additional things should i add there? I need to see most popular search queries and add more content to these pages for panda.
Reporting & Analytics | | bele0 -
Why Webmasters Tools verification meta tags change??
Why do these keep changing for sites that I have verfied over and over and over and over? About a month goes by and the meta code has changed and the site is unverified again. Seems like a trick to force you into logging into Webmaster Tools all the time. What gives???
Reporting & Analytics | | 2CDevGroup0 -
If I change the URL of a page, but the old page canonicalizes to the new, do I need to change my Analytics goals to get data?
I changed the URLs of some pages recently (because the same thing that affects the internal anchor text also affects the URL - grr...) but considered it not a big deal because even if I looked at the source code of the old URL, the canonical tag was now pointing to the new one. The question is - if I had URL destination goals set up for those URLs in Google Anlaytics, do I now have to change them? Or does Google somehow know that anyone getting to the new URL is the equivalent of someone getting to the old URL because of the canonical tag that exists on the old URL source code? I still do see goal conversions for some of the old URLs even since I changed them - but it could be that people are still somehow finding the old URL somewhere - or that Google only reindexed it a week or so after I made the change. Any light to shed? Thanks in advance, Aviva B
Reporting & Analytics | | debi_zyx0